Recharge Your Brain for Business Success

Keeping your brain in tip top shape will keep you on top of your game and help you make wise decisions when it comes to running your business smoothly. Many people slow their learning down once they've found success in their career. However, there are numerous ways to keep your brain stimulated and studies show that continual learning is the key to keeping you sharp in your field and in your mind.

1. Sleep. You can’t function properly without a good deep sleep. Don’t believe those CEOs when they say they run perfectly fine on 2-3hrs of sleep.

2. Exercise. Just like your body, your brain needs exercise to feel good. During some down time during the day enjoy a crossword or sudoku puzzle to keep your brain stimulated.

3. Mediate. Give your brain a chance to recharge and relax. Allowing yourself time to reflect can produce new ideas and connections.

4. Read. No matter what type of book or article you read, they will benefit your brain by keeping it healthy and active and ward off the aging process.

5. Debate. Having friendly debates with friends, family, or co-workers can improve your logical, thinking, reasoning, and creativity skills.

Recharge, reenergize, and reflect!
Visit: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Planning for Small Business Success

You are passionate about a product or service and can’t wait to break the doors down and start your own business. But, it’s easier said than done. Before you start carelessly spending money on starting up your grand business scheme, you’ll want to mull it over. Before you spend a dime, take a seat, grab a pen, and jot down some answers to these questions:
• How much is my business going to cost to set-up?
• How much is my business going to cost to run a week/month/year?
• Is anyone willing to buy what I have to sell?
• What other problems or challenges does my business face?
• What are my best selling points or strengths?

These aren’t tough questions, just necessary ones that need to be thought out and answered before you take a jump in the deep end of starting your own business.

Still feeling confident? Start mapping out your business by developing the following:

• Business Costs and Financial Planning
• SWOT Analysis (Strength, Weakness, Opportunities and Threats)
• Mission & Goals Statement

Make your big business dream a reality! Get started now at: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Mixed Reviews on Starbucks Instant Coffee

We’ve always touched on the power of brands, and what certain brands’ actions do to ignite or deflect attention. Remember Hyundai? Their brand is still soaring thanks to their assurance program covering purchases for one full year. In this down economy, it was a daring, yet profitable campaign for them.

Now onto Starbucks. This mega coffee giant has seen a drastic shift in consumer spending, thanks to the poor economy. That’s where their new budget friendly campaign comes in: instant coffee. Yep, you heard right. Starbucks, who pride themselves on fresh coffee brewed by perky baristas, are going to try to sell instant coffee. Although, at $2-$4 per cup of regular brewed coffee, $10 for 12 packs of instant coffee seems like a pretty good deal, but until I taste them for myself, I’ll stick to Folgers instant coffee at $4.95 for 60 servings. The internet has been brewing with opinions – mostly negative ones because of the price, and because of the taste. Only time will tell if this product will be around for the long haul.

Need some help brainstorming your next move?
Log on now: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

High Impact Marketing: Human Billboards

If you’re trying to stretch your marketing dollars with an effective marketing scheme that will yield a high impact, look no further. Human billboards are the toast of the town when it comes to making that eye-catching statement.

Every year starting in December, I see somebody dressed up as Lady Liberty standing in front of H&R Block on the corner of a busy intersection. Let me remind you – I live in Wisconsin, so it’s quite the site to see a real warm-blooded human standing outside in the bitter cold in a Lady Liberty costume. Hey, they’ve already got my attention!

This is the ultimate advertising display. A walking, talking billboard that’s ready to answer any and all questions about you and your business. People are always curious and readily attracted to what is being presented – especially since a real person is doing the advertising.

Human billboards are intriguing and draw lots of attention. Are you thinking about launching that new product or service? You might want to invest in a human billboard, even if it is for just one day, or even one hour. You’ll be amazed at the impact it will have on your business.

Get even more expert tips and advice at: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

A Cluttered Home Office Could Be Hurting Your Profits

Do you consider yourself, and your home office, organized? Can you find most anything in five minutes? Do you miss appointments or deadlines regularly? When clients enter your home office do you use the excuse that you’ve “been really busy and haven’t had time to organize.”

Organization is a critical part of having a home-based office, especially if it is a place that potential clients/customers will be visiting frequently. Customers often translate a messy office into messy work, and that my friend can significantly hurt your profits. If you must, use a closet to hide your clutter, but make sure your office is always clean and tidy. A customer will feel more confident if they think you are organized. Also, make sure you keep a calendar or electronic date book with important meetings and agendas.

Think of your home office as an investment. Purchase file cabinets, book shelves, and a comfortable desk with plenty of drawer space. If you still feel overwhelmed with the thought of organizing by yourself, hire a friend, relative, or even a professional organizer to help you get started.

Get your home office in shape! Get started now at: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Being Helpful Brings in Sales

Become the leader of the pack in your industry and drive sales by positioning yourself as an expert in your field. How so, you ask? The Internet is an information giant; your website says a lot about you and what you have to offer. The little ‘extras’ on your site could really bring in additional clientele.

Whether you use ‘how-to’ articles and video, it’s important to keep it fresh and make it regular. Offer tips and advice and contribute to a blog (with a link from your website). While some business owners are concerned about giving away their value for nothing, offering tips and ideas reinforces your expertise to your audience and inspires them to work with you. They’ll start to respect your opinions, and more importantly, start to feel confident doing business with you.

Your website is there to showcase what you bring to the table, but it’s got to be about enticing the reader. Remember, it’s about you – but it’s really all about them.

We can help give your old website a new twist. Get started now:
http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Should You Have a Toll Free Number?

You may want to consider getting a toll-free number for your small business. These numbers can be powerful sales and marketing tools:

• Customers are much more likely to call a business with a toll-free number than a business with a long-distance number.

• Toll-free numbers boost consumer confidence. Consumers assume that businesses with toll-free numbers are larger and more stable than their competitors, therefore increasing business credibility.

• Toll-free numbers show better customer support and more respect for customer needs. Plus, it creates better brand image that sticks in consumer’s minds. For example, if you owned a ski shop and the number was 1-800-SKISNOW.

• Toll-free numbers allow you to move your business wherever you want without needing to change your number each time.

Want help setting up your toll-free number?
Visit http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Home Office Tips: Organize Your Business Cards

Do you automatically take someone’s business card to be polite even though you know you won’t contact them? These cards clutter your wallet and end up in a big pile on your desk. Business cards are a necessary tool, as I'm sure you have found with your own. The problem is when you can't find the one you are looking for, and the stacks are covering the vast majority of your workspace. With this in mind, let's talk about some ways to keep your business cards organized.

File Them Electronically
As you get business cards, input them into a database. There are several out there; Outlook, Google Apps, etc. Pick one that works for you. If you want to keep an image of the business card, use a scanner to do that. If you prefer, keep a binder for all business cards if you do not want to toss them. Also, remember to jot down any details about the person that will jog your memory about them.

Stay On Top of Them
Following a system in a methodical manner makes it easy to stay on top of your collection of business cards. You should be able to locate any business contact within a few minutes if you are organized.

Don't Be Part of the Problem
Only give business cards when you need them and don't become a business card pusher. Nothing's worse than a business card shoved in your hand, which you didn't want in the first place. If you really need your brand new contact's information, by all means, take their card. If not, don't.

Let us help you get those business cards organized! Get started now at: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Avoiding Brand Backlash

Can your brand get too popular, and if so, what happens? Take for example the brand of Croc shoes. As quickly as the bright colored shoes flew off the shelves, so too were lots of backlash and hate sites dedicated to the fashion “don’t” crocs.

But as popular as Crocs are, they also face an image problem, especially among young consumers who see them as an old-person's shoe. I’ll admit it – I own a pair; their comfortable, but yes, they are ugly. There are lots of mixed reviews, and a lot of generic Croc brands out there.

Another example of a shoe craze gone obsolete; the Dr. Marten brand. Remember those? Those thick soles and yellow stitching were hard to forget. "Docs" and now possibly the Crocs join a long line of bold shoe styles that once attained cult status. A lot of people believe it's the end for the Croc company, but only time will tell.

Don’t let your brand become a thing of the past.
Visit http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Extraordinary PR Campaign Inspires People Worldwide

My PR roots are still intrigued by BIG campaigns. And today is an incredible example of a biggie. Today, October 24, people in 181 countries are coming together for the most widespread day of environmental action in the planet's history. At over 5200 events around the world, people are gathering to call for strong action and bold leadership on the climate crisis.

350.org was founded by U.S. author Bill McKibben, who wrote one of the first books on global warming for the general public, and a team of university friends. Together, they ran a campaign in 2007 called Step It Up that organized over 2,000 rallies at iconic places in all 50 states. These creative actions - from skiers descending a melting glacier to divers hosting an underwater action - helped convince many political leaders, including then Senator Barack Obama, to adopt a common call to action: cutting carbon 80% by 2050.

For months 350.org has been building up hype for today's day of massive action. It's working on a grand scale. Citizens in New Zealand gathered before dawn next to a wind turbine on a mountaintop. As local elders said prayers to bless the global event, banners and signs were held high to to greet the planet's first rays of sunlight on this most incredible of days.

350.org has been receiving photos and video of rallies in Ethiopia, bike rides in Wellington, SCUBA divers in Australia, organizers planting 350 trees in Thailand, hundreds of students marching in India and Nepal and Mongolia. They're getting reports from 350.org offices around the world that the phones are ringing off the hook with calls from the media who want to cover the story.

The day is just beginning and already it's larger, more powerful, and more beautiful than founder Bill McKibben ever could have imagined. He said, "I've been a writer my entire life and yet words truly cannot describe what you have accomplished already."

Check it out at www.350.org. You'll see an evolving photo slideshow and an example of an outstanding campaign.

Need help with your own campaign. We've organized biggies and can help you as well. Find out more at www.boostyourbottomline.com

Don't Drop Your Price!

Marketing in a challenged economy requires knowing where to focus time and energy. Lowering your prices is NOT the answer.

"The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"

Here are some alternatives to lowering your price:

Say No. It’s ok to pass up a job if it means it is not worth your time and effort. You may get more benefit in the long run by referring someone else whose pricing is more in line with the request. Plus, you’ll earn IOU points with the other party.

Alter the Product/Service. If you lower your price now, in the future clients will expect to pay the same low price. If clients want a discount, figure out a way to give them a portion or a percentage of your services that are the most important to them, rather than the whole shebang. You can do less work for the price, but again, don't work for less.

Your customers and clients are facing new challenges and opportunities every day. Instead of giving in and dropping your prices, think creatively, and test out some new ways to package your products and services to appeal to more budget-conscience clients. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Fox & Fox

Michael J. Fox Foundation and Fox Sports. What a fantastic marketing partnership to promote a philanthropic cause during the American League Championship series on Fox. Baseball lovers will be watching, and many of them have the discretionary income and nostalgia for Michael J's work. We encourage you to think about what connections YOUR company can forge with others that target the same audience, too.

We can help you create meaningful connections. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Someone's Been Doing the Herbal

Have you seen the new tagline for Herbal Essences hair care products? (If not, check out this blog headline.) TERRIBLE! C'mon, P&G... why the need to imply lighting up an illegal substance to express coolness? I may not be the target, but I'm a smart parent who realizes you're positioning a good product line to capture a narrow and fickle young market. Guess my kids need to pick a new line.

Want to make sure your advertising campaign is on the right track. Go to http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Increase Sales by Accepting Credit Card Payments

If you haven’t already started selling your products and services through your website, jump on it and add a credit card payment option! Accepting plastic can increase your sales a whopping 20%.

It has also been shown that those who use credit cards make more frequent purchases than those who pay in cash. Accepting plastic also ensures your customer’s ability to pay. It takes only seconds to verify if funds are available and the money is deposited in your account within 2-3 business days. Credit card payments allow you to take advantage of your loyal international customers. It’s fast, easy, and automatically takes care of the problems associated with currency differences.

So what are you waiting for? There are two ways you can start accepting credit cards from your site: setting up your own merchant account, or setting up a third party merchant in exchange for a fee. Both methods have their advantages. Having your own merchant account accords your business with a certain amount of professionalism and transaction costs are usually much lower. On the other hand, going through a third party can be convenient to use when you just want to test the water to see how things are, since they take care of everything for you.

We’ll show you how to get started and boost sales in any economy now at:
http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Amplify Your Efforts

Social Networking sites aren’t new, but now more than ever is the most important time for a business to be participating in this space. You don’t need to participate in every social site under the sun (there are thousands of them, by the way) to get noticed.

Start small. Contributing to a blog that has a direct link from your home site is a great first step. Facebook and LinkedIn are other examples of places to start. Below are several examples to keep the buzz on your business.

1. Tell them something new. Readers interested in your products and services would love to hear what you have to say if it involves new discoveries that would benefit them when using your product or service. Also, provide sharing tools and tips on your blog to turn them into consumers.

2. Up Your Exposure. Any public news and/or quotes about you and your business should get posted on your blog. These are great ways to showcase your business strengths, plus it’s free!

3. Address Negative Publicity. Respond immediately to negative or inaccurate postings. Doing so will keep you relevant, visible, and helps clear up misconceptions. Readers will appreciate your activity in the social media sphere.

Stumped at where to start? Go to: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Deadly Blunders that Kill Your Sale

Everyone makes mistakes, but mistakes can be costly – especially for salespeople. Trying to close on a multi-million dollar sale and then screwing it up along the way can cause disaster for your company, your commission, and even you job. Blowing a sale can happen for many reasons, but you’ll surely want to avoid these deal killers:

Don’t ask for their business. Your Doctor or Attorney didn’t ask you for your business, neither should you. Asking for business will make you appear desperate, inexperienced, and frankly, unprofessional.

Don’t set yearly sales goals. Having annual goals are great, but if you set a sales goal for yourself that is unattainable, it’ll cost you. Don’t let a money goal fog your sales judgment when dealing with high prospect clients. The problem here is that once you know you fall short of your goal, desperation sneaks in. Never appear desperate for a sale. Relax. Your only goal should be to educate, influence, and build trust with clients and then let the money roll in.

Don’t rely on your referrals. Never rely on anyone to do the work for you – especially when it comes to family or friends. That’s because you pass control of your own destiny on to them, who may or may not act on your behalf. There’s too much at stake for you to risk the “may not.”

The good news is that if Joe Shmoe bombs his sale, you have a greater chance of closing it for him. Take a few minutes to dust yourself off and jot down your sales strengths and weaknesses. Focus on improving your sales mojo and figuring out how to eliminate the negative attributes that destroy your chances of a sale.

Need help getting the skills to close that big sale?
Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Mixing Business with Passion

If you talk to several successful entrepreneurs, they’ll most likely have the same thing in common; they turned their hobbies into thriving businesses. Starting a business is not easy, but if you have the drive, passion, and vision to see it through, you too can be very successful and profitable.

If you are serious about making your favorite pastime into a business, you’ll want to first test the waters to find out if there is a demand for what you are offering. You don’t want to spend thousands of dollars on an idea only to find out that there is a lack of interest for it. Check out similar lines of business and their success story before you jump into your own.

Once you determine if you are going to make the transition into entrepreneurism, you’ll need to spread the word. Tell everyone under the sun what your intentions are, and start to build your clientele. Enlist the aid of friends and family to help you break ground. There will be lots of paperwork and behind the scenes work to be done before you earn your first dollar. Ensure you are surrounded by a great support system along the way.

We can help you get on the path to success, even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Customer Service Vital to Small Business Success

Business has been booming for Time for Dinner, a local meal-assembly business launched in 2004 in St. Louis by Paige Ohliger. Her meal-assembly business consists of customers prepping ingredients for complete, pre-made dinners for the month ahead. While nationally franchised competitors closed up shop all around her, Ohliger kept her business profitable and recorded sales just shy of $1 million in 2007. So what’s her recipe for success, while other franchises fizzled? Ohliger says, “Extreme Customer Service.”

She noted several tips that were vital for Time for Dinner’s success:

1. Get in tune with the community. If 10 people come together and each order a full set of meals (12 meals per person, each serving 4-6 people), Ohliger kicks in a free eleventh set.

2. Show customers you care. Time for Dinner’s high ratio of staff-to-customers helps keep the kitchen sparkling and ensures that customers can quickly get any needed assistance.

3. Use customer feedback to gain new customers. Everyone wants their dollar to go farther and feedback from current customers suggests they're saving $100-$150 monthly by using the service.

As guerrilla marketers, we love how in touch “Time for Dinner” is with their customers and in return, how their customers spread their business via word of mouth. This is a key component (and a perfect blend of guerrilla marketing) that boosts their small business success, especially while operating on a tight budget. We bet that Paige is pumping her marketing with quotes and facts on all of the money she’s been able to save for families looking for healthy meals on a budget.

Focus on sprucing up your customer service skills! Get started now at: http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Negotiate Your Way to Success

Ever wonder if you could have gotten a better deal and saved your business some cash if you had just spoken up and tried your hand at negotiating your way to a different outcome? You’re not alone. The trick to getting what you want from negotiating is having the skills to negotiate. There are some important tips when it comes to trying to get your way that will help you seal the better deal:

Map it Out. Of course you’re going to be thinking “what’s in it for me,” but also figure out how the other parties involved will benefit. You’ll want to demonstrate that your negotiation will prove a better outcome. Figure out your plan of attack before you leap in.

Don’t be Stubborn. Trying to negotiate and then saying “take it or leave it” can cause havoc on your business endeavors. Implying that you have all of the power by being pushy can really backfire. Negotiate with a plan, but still have an open mind.

Practice Your Skill. Stellar negotiation skills often take years of practice and experience to master. Don’t think your charm or personality alone will be enough to win them over. Do your homework. Take a class, read a book, and ask the experts.

Vamp up your negotiating skills and show your charm – we’ll show you how! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

5 Brand-Sabotaging Mistakes to Avoid

Before you even think about launching your brand and spending thousands of dollars on promotions, you’ll need to have a solid plan in place. Branding is all about consistency. If you are constantly changing your message, you’ll confuse your customers, and lose money while doing it. Steer clear of the following brand sabotaging blunders:

1. Lack of a brand identity
Creating a brand involves analyzing every aspect of your business and how it is experienced. Branding is driven by consumers, but is always started at the top of your company. You must know your brand inside and out and sell it with passion before you can expect anyone else to do it. Marketing legend, Jack Trout, in 1969, said what holds true today. “Consumers don’t stop to figure you out; they just keep going.” You must have a memorable and unmistakable brand identity that stops consumers in their tracks.

2. Lack of consistency
Great brands promise consumers things that they value. The power and truth of a brand is judged by how consistently it is delivered upon. For this reason, the brand must be “lived” within an organization. In an organization with a powerful brand, EVERYONE is a brand manager by their actions. Your customers are your best promoters. That's because many companies invest time and money letting consumers know what they're promising but ultimately fail to tell their own employees just what that promise means for them. So, make sure your employees are well aware of the brand promise. If you are conveying your brand through living it successfully, your loyal customers will catch on and do the same.

3. Changing Message
Communicating your brand paints a picture in the consumer’s mind about your Brand and about the consumers your Brand seeks to attract. When we buy a brand, we buy the concept that brand stands for — because we like what it says about us. You want your brand to consistently communicate the right message to the right audience every time. Consistency is important for several reasons: You want the audience to memorize the message, you want a consistent reputation, and you want to build longevity and market share. Think carefully before launching yet another change in your brand message.

4. No Point of Difference
Also known as Unique Sales Proposition (USP), Point of Difference is the one, positive trait a given brand possesses that would not be duplicated with success by any competing brand. In order to create a differentiation that won’t be imitated, you have to think beyond the core benefits that are considered important in your brand’s product category. Ask yourself: “Why do people want this product or service from me instead of from my competitors?” Define your point of difference and how it will separate you from the pack.

5. Promising everything under the sun
Of course you should live up to your brand’s promise, but don’t promise everything from here to Timbuktu. While your brand promise should be relevant and up-to-date, don’t make large changes that will confuse your market. Are you ready to change your tagline or logo? Companies get tired of their own marketing way before the market does. And take note: customers remember what the company has promised, and they're highly attuned to whether that promise is kept. If companies fail to deliver, consumers will skip to a competitor without a second thought.

Don’t make any of these business-flopping mistakes when you are ready to launch your brand. Getting some expert advice and credible feedback before you dive headfirst into a big brand campaign may be a good idea. Take the time to do it right and you’ll have a lasting brand that your customers will instantly recognize, remember, and respect whenever they see it.

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Power of Ezines: Take it for a Test Drive.

Ready to start your own ezine? Great! There are plenty of great, affordable tools online to create professional looking ezines, so start writing to build those lucrative relationships. Another great tip; if you write an interesting, informational newsletter, people naturally pass it on to friends and colleagues. Let them help you create more leads!

But first, before you send out that initial ezine to hundreds if not thousands of potential readers, give it a test run. How do you know if your grid, fonts and copy are working together to convey your message? Do a quick 20 second test by finding somebody who hasn’t read the newsletter you’re working on. Hand it to them and ask them to read it. After 20 seconds take the newsletter back and ask, “What did you learn from that short read?” Their response shows you how readers will understand what you’re trying to say. If they aren’t communicating your major benefit back to you, you’ll need to make some changes.

We can help you succeed in any economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Power of Ezines: Which Format to Use

After you have decided to give ezines a try, figure out what format will work best for you. When your reader opens your message, which newsletter format will they see: text, html or .pdf?

PDF formats are the least commonly used. They take more time to create, they must be popped up from a separate link to view, and to read your newsletter, recipients must have software such as Adobe Acrobat Reader installed on their computer.

The two most commonly used ezine formats are in text or HTML. The text ezine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program. Although text ezines are a snap to create, they’re also a snap for your recipients to delete. They won’t stand out from your competition, they’ll look like every other text ezine, and they’re much more likely to end up in the trash.

HTML format, on the other hand, requires the sender to get more sophisticated, but it’s “prettier” in the eyes of the recipient. One great advantage HTML formats offers is that they allow you to track your readership by showing you how many people opened your ezine and how many emails were bounced back.

Figure out what format works best with your message. Go to http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Drawing the Line between Brand Identity and Personal Identity

The poor economy has forced many brands to look inward, relying more on their employees to deliver brand promises and represent brand values during and outside of business hours. However, social networking sites are straining the employer/employee relationships as brand engagement conflicts with personal rights and freedom of speech. Employers are beginning to wonder if it is appropriate and acceptable for their employees to “friend” clients or “tweet” their praises on a competing brand, or if it’s just a “social” right and freedom of speech?

Think about it this way; shouldn’t every employee have and exercise the right to sample as many brands as they can? They are also consumers, and like every other consumer, can make their own choices. In the event that the brand they work for (yours) does have a stronger brand essence, presence and identity than others in the market, they will sing its’ praises. This would eventually translate to better employees, and employees who deliver your brand promise to customers.

In a world of instant response and constant online chatter, it’s important for brands to stay out in the open and not ‘hide’ from a competitor. It’s your responsibility to prove to your own employees why your brand has more standing power than the competition. Wouldn’t they be lying if they helped promise brand value if they themselves don’t believe in it?

Give your brand a boost – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Part 3: Getting Through the "Dip"

We’ve discussed several key tips in Part 1 and 2 of “Getting Through the Dip” to help you accomplish that big business project. Ready to grab the bull by the horns? Read on for a few more tips that will help get you over that hump:

Lean on someone. Talk to an experienced mentor or coach who can help you move beyond "the dip." Let your mentor help you refocus and chunk down the steps to reach your goal.

Learn to delegate. You can’t do it all. Learn to ask for help and learn to accept it. We’ve written several blogs in the past regarding virtual office assistants. They can offer a wide range of services – and because you are limited on your own office space, they also work from the comfort of their own home.

Affirm yourself. Truly successful people acknowledge and reward little successes along the way. Their attitude is positive and their “self-talk” is affirming and empowering. Adopt an affirming mindset and you are more than likely to get through the dip.

Get beyond the “dip” – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

October 1 Business-Building Workshop Slated at Crystal Mountain Resort & Spa

THOMPSONVILLE, Mich. — Experienced business owners, start-ups and their teams are invited to a one-day retreat at Crystal Mountain Resort & Spa to learn how to survive and thrive during a recession, where to focus marketing and sales efforts for the greatest impact, and quick fixes to reboot the business brain.

Crystal Mountain Resort & Spa is partnering with Holly George and Leslie Hamp, Certified Marketing Spitfires™ and co-founders of Boost Your Bottom Line, a strategic business and marketing company, to offer the one-day workshop on Thursday, October 1 from 9 a.m. – 5 p.m.

Hamp and George said they strive to take the mystery and frustration out of the sales and marketing process by showing participants, step by step, how to build powerful relationships that transcend economies and guarantee business growth. Participants will learn proven tactics they can implement the minute they leave the workshop.

Registration begins at 8:15 a.m. followed by a morning session to refocus business goals.

“Participants will tune into their big picture, discover the most important qualities needed for a success mindset, and identify ideal customers and how to connect with them,” George said. “They’ll also discover why they’re selling their products or services at only 1/4 of their potential and how to capture the remaining 3/4.”

Retreat time has been set aside from noon to 2 p.m. so that participants can experience the Crystal Spa, a walk in the Michigan Legacy Art Park, a personal training session, a work-out in the Peak Fitness Center, a round of golf on Crystal’s championship golf courses, or a delicious meal in the Thistle Pub & Grille.

Revisioning is the focus of the afternoon session as participants learn the 4 different hats an entrepreneur must wear, how to perform each role, and which to delegate and why. They’ll also learn how to create meaningful relationships with those they are meant to serve, and they’ll design a detailed Personal Connection Selling™ Blueprint with customized tactics tailored to their business.

“There’s nothing like a live event to catalyze change,” Hamp said. “When you want to achieve a higher level of business success, you need to surround yourself with successful people and learn proven techniques used by thousands of businesses. We like to tell participants that they’ll discover their inner marketing and sales guru and leave with a newfound level of sales confidence and inspiration to fuel their success.”

Those attending the workshop will receive a $25 gift certificate for services at Crystal Spa. In addition, attendees can reserve hotel accommodations from $89 by calling 1-800-968-7686.

“Crystal Mountain is the perfect setting to refocus, retreat, revision and restore,” George said, “and that’s exactly what most business owners need to become more focused and more successful.”

To find out more, listen to a preview call, and to register for the workshop with the Certified Marketing Spitfires, visit www.spitfireworkshop.com. For more information on Boost Your Bottom Line, visit www.boostyourbottomline.com. For more information about Crystal Mountain Resort & Spa, visit, www.crystalmountain.com.

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Part 2: Getting Through the "Dip"

Get through the “dip” of burdensome projects that feel impossible to complete by envisioning the light at the end of the tunnel. Marketing expert Seth Godin asks readers of his new book to determine if the projects are worth the end result. If so, try to stick it out and barrel through to finish and skyrocket business success.

Here are a more tips to get through the ‘dip’:

Assess the dip. Lay out the project into several parts and determine the areas that have been the most difficult and daunting to accomplish. Draft a plan and have a goal to carry each one of them through.

Take one day at a time and focus on the task at hand. Don’t worry about everything else that needs to be done. When you feel overwhelmed, your time goes by even faster. Take a deep breath and concentrate on what you are doing rather than what else needs to get done. Try not multitask when getting over the dip, so set aside those less important items for later.

Create a cohesive environment to guarantee success. Design your environment to shape the thoughts and behaviors you desire, and surround yourself with people who support you along the way. Avoid negative people or those who try to sabotage your efforts. Your work space also affects your success. Does it give off a good ambiance? Do you feel organized and energized in the space?

Get beyond the “dip” – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Getting Through the "Dip"

Does this sound familiar? You made a commitment to tackle a big project for your business. Maybe it's rebranding your business, creating a new website, or launching a PR campaign. At first, you're on fire. Then, a phenomenon defined by marketing expert Seth Godin occurs. It's called the “dip." What started as an "I'm excited about this and ready to pull out all the stops to make it happen," suddenly feels nearly impossible.

Here are a few tips to get through the ‘dip’:

Keep your eye on your original intention. If the idea was strong and felt right when you started out, then it's likely still right today. Don't lose your vision just because you're into what may be the tedium involved in the implementation phase. It’s just a ‘dip’, not a dead end – so try to push through.

Track your progress. Try not to get discouraged if you happen to “fall off the wagon” a few times. Stay focused and map out your plan of action and stick with it. You will begin to feel confident when you can schedule time on your daily calendar to complete several actions per day, 5 days/week. And - you will catapult further and faster by tracking your progress and checking off pieces of the project.

Get beyond the “dip” – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Big Results for Local Fundraiser

Well, the event is over and the numbers are in. Around 500 people attended the fundraiser, www.davidsparade.com, raising $25,000 for artist David Genszler and his family.

We had 3 front page stories, two TV features and mass word of mouth both in person and through viral marketing. We were able to reach our $25,000 goal and take pride in the community response. That's a good PR campaign. The key: messages that inspired participation and donations, a news angle that appealed to print and broadcast media, and lots of personal, one-on-one connection and follow-up.

It's not rocket science to conduct a successful campaign, but there are definite steps that guarantee success. It's all detailed in our Fast Track to Marketing Mastery. Find out more now at http://www.boostyourbottomline.com/fast_track/

Here's to lots of media attention and BIG results. Happy Marketing.

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Power of Ezines: First Impressions

How do you get your recipient to actually open your newsletter without sending it to their trash or spam folder? You’ll want to make sure your email address used to send the newsletters is consistent. This will avoid your newsletter automatically ending up in a spam folder. Additionally, your customers will become familiar with your communications and treat you as a trusted sender.

Ensure that your brand, name, and address appear on the ‘from’ portion of the email and keep it simple; you want to make sure your ‘from’ fits on one line and appears in its’ entirety. Next, focus on the subject line of your ezine. You’ll want to create a subject line that sparks the reader’s curiosity. Your subject line is the second most compelling reason your email gets opened. It’s part of the first impression readers receive and can be the deciding factor whether they open it or not. Use only “power” words and keep it under 30-40 characters including spaces. Remember, you only have 5-7 words to draw the reader in.

Some additional tips: avoid using all caps and punctuations, as this often leads to your message going straight to spam. Lastly, when you proofread your newsletter, don’t leave out the subject line. Your well-written ezine could go directly to the trash bin if a word in the subject line is misspelled.

We can hold your hand and help you figure out where to start! Visit http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Crystal Mountain Announces Marketing Workshop for Michigan Entrepreneurs & Small Businesses

Business owners worldwide are finding the strategies they’ve counted on for years are not working anymore. In fact, the same old strategies are likely hurting their business.

That’s why Crystal Mountain Resort and Spa is partnering with Holly George and Leslie Hamp, Certified Marketing Spitfires and co-founders of Boost Your Bottom Line, a strategic business and marketing company, to offer a one-day workshop that puts a spotlight on how to survive and thrive during a recession, where to focus marketing efforts for the greatest impact, and quick fixes to reboot the business brain.

The one-day workshop, slated for Thursday, October 1, 2009 from 9 a.m. – 5 p.m., is for experienced business owners, start-ups and their teams.

“In today’s economy, people are searching for meaning behind their purchases,” said George. “That means small businesses need to pay special attention to the purpose behind their offerings, the emotional connections that embody their brands, and the meaningful relationships they are building with customers and prospects."

“The good news is there are powerful, comprehensive tools that make this easier than ever, and we are going to share those during this one-day event.”

Hamp said the workshop is an opportunity for business owners to step back and map out a blueprint for success.

“Many business owners are running scared right now,” she said. “They’re feeling the pinch of the economy and are struggling with how to weather this turbulent time. When we get them to focus on quantifying their business goals, connecting with customers who light them up, and building meaningful relationships, they discover ways to overcome their challenges. We’ll focus on those challenges and solutions during the Crystal Mountain workshop.”

Hamp and George said they strive to take the mystery and frustration out of the sales and marketing process and empower participants to build powerful relationships that transcend economies and guarantee business growth. Participants will learn proven tactics they can implement the minute they leave the workshop.

Those attending the workshop will receive a $25 gift certificate for services at Crystal Spa. In addition, attendees can reserve hotel accommodations from $89 by calling 1-800-968-7686.

Set amidst forested hills, sparkling lakes and flowing rivers, for over 50 years families, friends and business owners have gathered at Crystal Mountain Resort for an unforgettable northern Michigan experience. Time has been set aside before and after the workshop as well as during a two-hour lunch break for attendees to experience Crystal Spa, a walk in the Michigan Legacy Art Park, schedule a personal training session, a work-out in the Peak Fitness Center, play Crystal’s two championship golf courses, or a delicious meal in the Thistle Pub & Grille.

“Crystal Mountain is making this a true retreat opportunity for those seeking some time away to revision, refocus and restore,” Hamp said. “It seems counterintuitive, but that’s exactly what most business owners need to become more focused and more successful.”

To find out more and to register for the workshop with the Certified Marketing Spitfires, visit www.spitfireworkshop.com. For more information on Boost Your Bottom Line, visit www.boostyourbottomline.com. For more information about Crystal Mountain, visit, www.crystalmountain.com.

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Getting The Word Out On The Cheap

As we work on a local fundraiser, http://www.davidsparade.com, we’re reminded of the importance of all forms of promotion to get the word out. It’s important to cover all of the online options, but don't forget about offline publicity tools. The following can be very effective if you're publicizing something local:

- Local newspapers and weekly shoppers

- Local newsletters

- Flyers on supermarket bulletin boards or at the check-out counter

- Flyers at colleges and universities

- Flyers or posters at company cafeterias or teacher lounges

- Bank marquees

- Church bulletins

- Bumper stickers

- Bank statement stuffers

- Chamber newsletter inserts

- Posters

- Calendar listings on local cable TV channels

If you need to pinch your promotional pennies, you’ll want to unleash a comprehensive PR program. Learn the nuts and bolts and how to save thousands of dollars now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Power of Ezines: Cheap, Yet Effective

You can achieve outstanding ezine results with just a small investment of time, effort and money. Did you know that 54% of small businesses surveyed rated email as the top online promotion to drive site visitors and customers to their web sites and storefronts? More than half of businesses surveyed believe ezines are of the most powerful marketing tools because they are:

• Inexpensive. Unlike direct mail, there is virtually no production, materials or postage expense.

• Effective. Email marketing allows you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your web site or business site.

• Immediate. Ezines generate an immediate response: “Click here to learn more.” Response usually occurs within 48 hours of the time the email campaign is sent.

• Targeted. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your message. By setting up categories, you can tailor your campaigns to particular segments.

• Easy. Web-based email marketing products with professional templates, list capabilities, automatic tracking and reporting allow you to concentrate on your message.

We can help you brainstorm your next steps. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Power of Ezines: Attractive to all Types of Businesses

Entrepreneurs and other small business owners are often stumped when it comes to marketing their business online. They want to build a relationship with prospects in the hopes that they eventually become regular customers. They also need a tool that requires little if any technical expertise, and is cheap, reliable and fast. One of the best ways to solve this problem is to build that relationship by sending a regular online newsletter, also called an ezine.

Most people don’t realize the power of ezines. When prepared properly, ezines are viewed as a news source and a powerful marketing tool to change a reader’s beliefs and behaviors. Think about it this way:

• For a business, an effective ezine can inform and motivate customers to buy a new product or service and maintain customer loyalty.

• For nonprofits, ezines can generate new memberships, encourage meeting participation, maintain loyalty among current members, and raise money from a supportive donor base.

• For an educational institution, the ezine can increase community awareness and improve communication between alumni and their alma mater or between parents and teachers.

We can help you get your ezine on track to building lucrative relationships. Get started now at http://www.boostyourbottomline.com

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Booming Sales for the Late King of Pop

Like the rest of the world, we were shocked by the passing of Michael Jackson. Hours after his death, news websites came close to crashing, cable channels started to air tributes, and his star on the Hollywood walk of fame became flooded with mourners.

I immediately began putting together my ‘MJ essential playlist’ through iTunes which included several of his songs I already possessed. However, I still needed a few of my favorites, in addition to some Jackson 5 tunes to complete the playlist, so I logged onto the iTunes store to purchase them.

Unsurprisingly, millions of others were completing their Michael Jackson collections. His songs had dominated the iTunes charts; taking up 9 out of the 10 spots for most downloaded songs. At $1.29 per song, business sure was booming in remembrance of the late singer.

Like iTunes, you can tap into the power of a story, news and trends to attract more customers, bigger profits and a business to brag about. Get started now at http://www.boostyourbottomline.com/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Budget Friendly Start-Ups

Despite the gloomy economy, there are several simple ways to launch a business on a budget. With time, starting small could lead to a lucrative and long-term business. Below are a few start-up friendly examples:

• Lawn and Landscaping Services. With start up costs as low as $1,000, it’s easy to start small and grow big with this industry. You don’t need a ton of employees, but instead, just yourself to initially get started. Purchase used lawn equipment and garden tools, and spread your new business via word of mouth. The great news: you get to decide how much or how little you’d like to work. Tip: you’ll want to make sure you are more adept at mowing, trimming and pruning than the average Joe, so invest some time into educating yourself.

• Food Services. Entrepreneurs in community food services will find a market hungry for affordable, yet healthy meals, with startup costs of only $500 to $1,000. Once you’ve selected your location and identified your target market, ensure proper licensing. Saving on start up costs begins by purchasing discount food equipment. Tip: before you start spending money, take care of the logistics, such as applying for a business license with your city and securing food handler's cards with your department of health.

• Education Services. You can launch a tutoring company or other education service for as little as $4,000. You’ll need basic rented office space and equipment. If you really want to keep costs low, start your own tutor service from the comfort of your own home. The potential earnings from a home tutoring service are really dependent on your efforts and commitment. Tip: you don’t necessarily need an education degree to tutor. However, teaching experience will help in building a profile, as parents will be more confident with your abilities.

We can help get your budget-friendly business on the right track. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Unleash the Pareto Principle to Optimize Your Life

Now that you’ve started applying the 80/20 principle to your business, consider applying the same principle to your life. For example, do you spend more time with people you enjoy being around? Do you try focusing on a few habits that can bring huge value to your life? Do you identify goals and priorities on a daily basis so you can focus on what matters most in business and in life?

Now step back and assess the ‘More with Less’ path. There are typically 4 routes to achieve a certain objective, and it doesn’t take an Einstein to realize that focusing on the ‘Low Effort, High Reward’ route brings the greatest return on time, energy and investment.

Look at it this way; imagine you are planning to host a dinner party. Your objective is to make sure that everything is ready when the guests arrive. The four routes we have in this scenario are:

1) Low Effort, Low Reward: Do not cook or clean until the last minute.

2) High Effort, Low Reward: Start to clean a week before the party, but things get dirty again. Dedicate time to run errands during the day, but get side-tracked by other interruptions.

3) High Effort, High Reward: Start to prepare food every day. Clean as many times as possible. Go to the store on numerous occasions because of forgotten items.

4) Low Effort, High Reward: Make a list of all the items you will need for the party. Dedicate the day before the party to run errands, cook, and clean. Delegate additional tasks to your husband/wife/kids.

No matter how big or small, start writing and assessing your dreams and goals in relation to the 80/20 Rule. Can you identify which 20% of your goals, when achieved, will give you 80% of your satisfaction and happiness?

We can help you put the 80/20 principle to test. Get started now at:
http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Skyrocket Success with the Pareto Principle

As a small business owner, it's critical to pinpoint the areas that will increase revenue and profits. The easiest way to define that sweet spot is by following the Pareto Principle. The 80/20 Rule states that 80% of our results come from 20% of our activity. The outcome to this is that 20% of our results absorb 80% of one's resources or activity.

The 80/20 rule teaches you simplicity and applies to several examples:

-20% of employees are responsible for 80% of a company’s output
-20% of customers are responsible for 80% of the revenues
-80% of a manager's interruptions come from the same 20% of the people
-80% of your personal calls are to 20% of the people in your address book
-80% of your annual sales come from 20% of your sales force
-80% of what you produce is generated during 20% of your working hours
-80% of your website traffic comes from 20% of your pages

As a business owner, your job is to find out which 20% of your marketing is motivating the most sales, to determine which 20% of your customers are producing 80% of your profits, and to learn which 20% of your prospects are most likely to become customers.

When you discover which 20% of your customers are responsible for 80% of your sales, your marketing and communication will focus on keeping them happy, increasing the amount of business you do with them, and tapping them for referrals and testimonials.

We can help you maximize the 80/20 principle. Get started now at:
http://www.boostyourbottomline.com

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Build Morale with Budget-Conscience Tips

Your business may have had some recent layoffs, resulting in fewer employees taking on additional work and trying to keep afloat. With barely any extra money to spend these days with the bleak economy, how can you keep your current employees motivated? Brainstorm budget friendly, yet effective ways to really pump up the morale.

Below are several examples to get you started:

1. Recognize outstanding performance and make it known. Public recognition can go a long way.

2. Make sure everyone is informed of any company or individual successes; write a monthly company-wide email, announce the news at a weekly meeting, etc.

3. In lieu of cash bonuses, offer half day Fridays, casual days, or plan a pot-luck luncheon.

4. Reward outstanding performances with an award. Keep it simple; a bottle of wine for the top monthly sales person would suffice.

4. Ensure everyone has an individual motivational mentor they can go to for guidance.

5. Encourage an open-door policy.

Start brainstorming your budget-busting morale boosters today. We can help you grow your business in any economy.

Get started now at http://www.boostyourbottomline.com/fast_track/


© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Are You Ready for Overnight Success?

Sound like every small business’ dream come true; overnight success. Unfortunately, overnight success can quickly become a company’s worst nightmare. Most small business owners are so busy just trying to survive that planning for how to handle any type of large order or nationwide publicity usually gets put on the back burner.

The good news is that there are several ways you and your business can prepare for all the success. Do NOT put this plan of action off for one more day. Learn step-by-step how to grow your business and take on overnight success in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Charge What You Are Worth!

Many entrepreneurs struggle with the question – how much to charge? There is a high risk when a business over- and under-charges clients. They key is to know what you are worth and be able to build trust and attract clients to whatever type of service you are selling.

Take a hint from guerrilla marketers, and stick to a money plan. Often times we believe we know what a client will be able to pay, or not pay, and go according to that. Wrong move. Have a game plan of what you will charge based on your expertise.

Charge a “total package” rate rather than by the hour. A client will always prefer to visualize their goals getting accomplished in one bulk packaged price, rather than paying blindly per hour. You will have a higher success rate at gaining and keeping customers if you have programs and packages available.

Back it up. Be a bold and guarantee your service. The key is guarantee only your services and not what they will do with it. Guarantees always strengthen your business, and ultimately increase your value.

You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Prospective Clients Don't Care About You

Sorry to be the bearer of bad news, but potential clients don’t care about you. Any dedicated business owner would like to believe those customers care about the 3 generations of families that have been running the company, or the oodles of awards their products have won. Regrettably, your potential spenders are busy and only want to know one question - “What’s in it for me?”

The key is to only showcase your true benefits and separate these from features. You may think that your features, in some way, shape or form, benefit potential buyers but they don’t. Below shows an example of features vs. benefits.

Feature: In Business for Over 50 Years/Benefit: Reliable
Feature: Awarded the ____ 3 Years in a Row/Benefit: No hassle
Feature: State-of-art-Facility/Benefit: Organized
Feature: Nationwide/Benefit: Easy Access

Corresponding benefit to being in business since 1959 is reliability. If a prospect knows you've been around that long, there is a good chance you'll be around when they need you. Another way to think about the benefits you offer your prospects and customers is to think about what you are really selling. Eye doctors don't sell eyeglasses and contacts; they sell vision. Salons don’t sell hair and skin care products; they sell beauty.

Determine your features and benefits and grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Tour de France Leverages Business

Here we are, along with a bunch of Lance fans (all guys, I might add) at the Birchwood Cafe in Minneapolis. The Birchwood draws lots of fans like us for live daily coverage of the Tour de France on their BIG screen. As we enjoy cafe au lait and brioche french toast, we can't help but admire the Birchwood's positioning and loyal target audience. Wireless brings many in, as does the wide range of locally grown produce and meats. Featured the next couple of weeks is the Tour de Lance turkey burger. Yum yum! We give the Birchwood a big thumbs up for tying into an international media event...plus their selection of patisserie!

Ready to leverage a big buzz idea to attract more customers? Get started now at http://www.boostyourbottomline.com/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Take a Cue from These Killer Campaigns

Best logo: Nike Swoosh
Lesson: Sometimes too many bells and whistles can make your logo less effective.

Best promotional items: Livestrong wristbands
Lesson: Have a signature look, whether it's a giveaway or simply in how you present your brand, so people recognize you immediately.

Best slogan: "Got Milk?"
Lesson: Look for slogans that have the potential for longevity.

Best outdoor advertising: The Goodyear Blimp
Lesson: Be unexpected in how and where you communicate with your customers.

Best contest: Nathan's Famous Hot Dog Eating Contest
Lesson: Don't be afraid to be outrageous if it suits your brand.

Ready to hit your marketing campaign out of the ballpark? You can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Cheers to Cheap Liquor

Americans have been easing their recession pain by splurging on cheap booze. In this slumped economy, several alcoholic beverage companies have managed to increase sales with their attractive prices.

California wine companies have increased sales by 2% this past year. Doesn’t sound like a big number, but that’s a whopping 467 million gallons! Foreigners are drinking more too; the U.S. wine exports totaled 1 billion dollars for the first time.

Likewise with Miller Brewing Company; their brand of Miller High Life has increased sales. Remember those Super Bowl ads, which mocked excessive beer spending? Those ads led to an increase in sales of nearly 5%, followed by a 9% increase the week after the game.

These are perfect examples of how you can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Generational Targeting Key for Success

Each generation has a core set of values that define the group as a whole. Life events and experiences shaped each generation’s way of thinking. Each generation has specific opinions, values, and beliefs. Likewise, your business has specific important values that it conveys to your target audience. For example, a generation like Gen X isn’t going to care much about a website that tells people what they should buy. This group is hasty, and they like businesses that are all about change. They aren’t easily impressed and they are skeptical of those who make claims.

Make sure you are reaching your target market by determining the values and core beliefs of the generation(s) you are trying to reach. The words and tone of your website copy should reflect this. Still not sure who’s who? See below:

Silent Generation: dependable and reliable; conform and adhere to rules and laws; high levels of commitment to organizations; good work ethic.

Baby Boomers: self-sufficient, enjoy personal growth, team and process orientated, health and wellness; optimism and positive attitude; conservative and socially liberal.

Gen X: diversity and global thinking; self-reliance and independence; impatient with status quo; savvy and skeptical; technologically literate.

Gen Y: confidence and achievement; lack of wisdom and reflection; diversity and morality; street-smart; expect balance and automatic feedback.

Need help figuring out which generation suits your business model? Get started now at http://www.boostyourbottomline.com/fast_track

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Hitching Onto the Tour de France

Seven-time Tour de France winner and cancer survivor Lance Armstrong is at it again. We all know Lance Armstrong, his yellow wrist bands and his mission to raise $1 billion for cancer research and prevention. The guy is inspiring and gives hope to so many people. And now he's back in the Tour. The other competitors welcome his return because of the publicity that comes along. And we welcome his return because he raises the bar.

Every year we encourage clients to hitch onto the the Tour de France for publicity. Some do...like the physician who wrote about ways to avoid facial injuries while biking. Or the wine shop that offered Tour de Vino wine and cheese tastings. This year we're happy to see that one of our favorite restaurants, the Heartland Restaurant in St Paul, Minn., has teamed up with organic growers in the Tour de Farm. This Tour celebrates local farmers and food artisans with tours and amazing 4- to 5-course meals. Tickets and details for this fun campaign are at http://www.tourdefarmmn.com. Yum yum! We think it's a brilliant campaign.

Need help with your own brilliant big buzz campaign to attract more customers, bigger profits and a business to brag about? Get started now at http://www.boostyourbottomline.com

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

De-Clutter Your Office to Boost Productivity

Life, especially life at work, can get busy and overwhelm even the best of us. Unfortunately, when life gets busy our organization skills usually end up taking a seat on the back burner. We can’t control the ups and downs of the economy, but you CAN control and manage the space you live, work and breathe in. Follow these simple de-clutter steps to build and maintain your optimal productivity at work.

• It only takes 5 minutes a day to de-clutter. No joke. Remove anything from your work space that doesn’t belong there and make sure it has a home. If it doesn’t, create one or toss it. Invest in a paper shredder to get rid of old items.

• Organize your space with bins and file cabinets. Put your incoming and outgoing mail in separate bins and make sure you have all of your important business documents organized in files for easy access.

• If you have everything saved on your computer, make sure you organize those electronic files as well. It’s a good idea to back up all of your important documents on an external hard drive. You will be sorry if your computer crashes and you have nothing backed up.

• Set up your work space so you love being there. Sounds simple doesn’t it? Create a soothing work environment where you will be the most productive. Decorate the walls with inspirational photos, buy a new office chair, or simply, get some fresh flower for your desk.

Create a rewarding work space for yourself that will be comfortable, organized, and a place you’ll love to roll up your sleeves and figuratively speaking, get down and dirty with your important working hours.

Need a boost prioritizing your business tasks and goals? Get started now at http://www.boostyourbottomline.com/fast_track

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Boring Mailings Be Gone

Does the thought of your business’ promotional mailings getting labeled as junk mail and tossed in the trash make you cringe? Without a great first impression that shouts “Look at me. Open me up!” your hard work will go unread. Look for new ways to revitalize your mailings so that the first look isn’t the last look.

To ensure your envelopes stand out and entice the reader, try using envelopes that have rip-open tear strips for easy opening, ones with built in coupons and stickers, stand-out printing, and special paper options. Remember, you only have one shot to grab their attention. Brainstorm creative ways to bring your message alive and get the response you deserve.

Don’t waste another penny on your mailings until you have figured out your results-boosting idea to capture your market. Get started now at http://www.boostyourbottomline.com/fast_track

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Down Economy Great for Entrepreneurs

Unfortunately in hard times there is increased unemployment. But, there are some ups to starting your own business in a down economy. Office space can be rented at a lower cost, talent is available because of the lack of jobs, which means salary requirements are more affordable. Ready to take give entrepreneurship a try? Follow these tips for starting your own business:

1. Try not to worry about money. If capital is tight in the beginning, consider starting your business part-time until you have the proper funds and a solid customer base.

2. Be selective with your staff. Check out colleges and universities to see if they offer internship programs. Also consider hiring only part-time employees until your business grows.

3. Embrace Guerrilla Marketing. Don’t spend all of your start up money on pricey ineffective marketing tactics. Instead, seek out free ways to promote your business. Get involved with your local chamber, start a blog, submit a column in the newspaper.

4. Buy a business. Most times, it is not the business itself, but the business owner who is on the way out. In tough times, owners simply run out of time, energy, and motivation to run their business. The opportunity to buy in a low demand market is on your side.

Think you have the passion and fire to make your dream a reality? We can help you hit the ground running with the right tools and tactics. Get started now at http://www.boostyourbottomline.com/fast_track

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com