One of The Easiest Marketing Tactics...

We've been working with a client who recently bought a business that required a move to a new city. The challenge now is to build the business and reinforce the brand. Speaking gigs are a simple and effective strategy to get out in a big way. Public speaking increases brand awareness and expertise, offers great visibility and exposure, and is a cost-effective way to achieve credibility. Offer to speak for free at clubs and organizations that reach your target audience. It's one of the easiest marketing tactics you can unleash.

Need help building your business and reinforcing your brand? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Is the Customer Always Right?

The short answer... yes. The long answer... it depends.

What sets small businesses apart from the big box marts in today's competitive market is not product. It's not price. It's not place (or location). It's, hands down, promotion. And what are small businesses able to promote over their over-grown competitors? Service. Service. Service.

The Wal-marts can greet people at the door all day long, but not everyone in every department is going to know the name of each customer. Let alone ask something like "how's your dad enjoying retirement?" The common edge that all small businesses share is their ability to know their customer better, and, therefore, make them happier.

Small businesses must stick together — no matter what their industry or specialty — by promoting an image of taking the utmost care of the customer. If this means reaching an agreed settlement with an unhappy customer, so be it. But make sure they leave satisfied. Small businesses simply can not afford to erode this commonly shared edge.

So, is the customer always right? If you're a small business... yes.

Need help setting your business apart? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Are You Doing Enough To Promote Your Business?

Here's an exercise for you: list everything you do to promote your business. This can include anything from signage on the side of your truck to sponsoring youth soccer to a frequent buyer program.

How many promotional activities are on your list?

At any given time, you should have at least 5 activities happening in order to get the good word out. Often more.

The true guerrilla marketer knows simple and affordable techniques to add to your list, so your sales have the chance to skyrocket. For example, have you thought about wearing a logo pin or sponsoring a media event?

Learn how to affordably skyrocket your business from Certified Guerrilla Marketing Experts Holly George & Leslie Hamp. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Simple Holiday Marketing

Tis the season for parties, gift giving AND marketing. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business owners to market. Why? A key Guerrilla Marketing tactic is networking, and networking is a natural during the holiday season. You’ll see old friends and colleagues, discuss how the year went and share goals for the upcoming year. Use holiday networking as a time to lay groundwork for future business opportunities. A few suggestions:

1. Be prepared. Before attending a holiday event, find out who will be there and how they are connected to the host(s). Mentally prepare some questions that you can rely on to create an interactive conversation.

2. Skip the elevator pitch and hand out business cards only when requested. Keep in mind that holiday gatherings are different from business networking meetings. While a guest may be from a firm you've been wanting to work with, pitching him or her in the midst of the may not be in your best interest.

3. Spend more time asking questions and listening than talking. This is really a key Guerrilla Marketing tactic. Maybe you’ll strike up a conversation with, "How has business been going? What kinds of clients are you looking for these days? What’s up for the New Year?”

4. Be prepared with your own reply to "What's new?" -- something concise but intriguing, such as "I just heard back from my graphic designer about a project I've been working on." If the person's eyes glaze over, move on to another topic. But if they ask questions, continue the conversation with short bits of information, keeping it a give-and-take exchange

5. Develop a strategy to stay in touch after the holidays. If appropriate say, "I'm doing a new monthly newsletter with red hot marketing tips for small business owners. If you’d like, give me your card and I'll put you on my list."

6. Take advantage of automation to remain top of mind. Use this easy, effective system to make follow up a snap. Visit www.easywebautomation.com to learn more.

7. Have fun! If you're in the right place at the right time, you’ll not only enjoy the company and conversation. You could make some very profitable business connections for the New Year.

Happy Holidays and Happy Marketing!

Looking for more ways to market your business? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.


© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Is Your Business Staged for Growth?

Consider the 5 stages of business growth:
Stage #1: Existence
Stage #2: Survival
Stage #3: Success
Stage #4: Take-off
Stage #5: Maturity

Now consider that most small businesses never reach stage #4. Sad, huh? There's one thing standing in the way of changing that statistic. It's writing a great Marketing Plan.

Your perfect marketing plan defines the one customer that will give you the most business, outlines your best selling points, and details the most effective marketing strategies for your small business.

In short, if you want your small business to take off, get a great marketing plan.

Certified Marketing Spitfires Holly George & Leslie Hamp are on a mission to change this by skyrocketing every small business to success! Learn how Holly & Leslie can help you affordably write the perfect marketing plan for your business. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Make Your Web Site Knock on Doors

Follow-up is one of the cornerstones of making almost any small business really profitable. If you don’t have a workable strategy for follow-up, then you’re potentially leaving a lot of profit lying on the table. Did you know that there's a simple program that you can add to your web site that will do all your followup work for you?

Want to send a monthly newsletter? Let "Automate Your Marketing" take care of it. Want to send an effortless thank you to every customer that buys something from you exactly one week after each sale? No problem. Want to let potential customers know about specific products that may interest them? Just write the sales message and send it.

There are millions of web sites out there in cyberspace. The biggies like Amazon, eBay and Google started with a spark – just like you. How did they rise to the top? By following the same rules you can! They use programming very similar to "Automate Your Marketing" for marketing to prospects and following up with customers. Want to learn more about automating your marketing? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Small Businesses Benefit from Organic Marketing

It's taking over grocery shelves and publication pages (for great reasons that are too lengthy to discuss in this forum): organic this and organic that. This thinking can apply to your marketing. And if you're a small business owner, grab a cup of organic coffee and listen up.

"Organic" by definition means "effecting the structure of the organism... without chemically formulated growth stimulants." Organic marketing, or highly personalized marketing, by extension, directly effects the structure of your business. If adopted as a philosophy within your business structure, this highly personal approach can help DEFINE your business model.

And this is the really cool part — only small businesses are able to perform this best. This is your edge over the larger competition. Highly targeted, personal messages sent through people and media networks.

So skip the pricey "growth hormones" of big media advertising, and think highly targeted messages followed up with a big smile that says "we truly value your business."

Want to learn more about creating a highly targeted marketing plan? Check out our Fast Track to Marketing program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

3 Ways to Raise the Bar

If you're ready to create a business you can brag about, take a moment to assess whether you’re at the top of your game or need a mini-makeover. Here’s how:

1. Know Your Strengths


 You’ve heard of the book, Now Discover Your Strengths by Marcus Buckingham and 
Donald Clifton. The premise is that each of us are naturally gifted in a handful of areas. Focusing on these areas or key strengths makes your work effortless, satisfying and profitable. Have you applied these concepts to your business and your work? Most of us spend too much time trying to shore up our 
weaknesses instead of maximizing our strengths. When you shift 
your focus to what you do best by choosing projects and clients
 that take full advantage of your strengths, you'll be more energized, productive and fulfilled. You’ll also attract more customers and boost success. For instance, you may thrive as a strategic planner but fall short when it comes to implementation. Outsource your weaknesses and focus on your strengths.

2. Live The 80-20 Rule


 Identify and focus 80% of your time and energy on high-payoff activities. Many business owners get in the rut of working on their business instead of in their business. Many juggle tasks and clients that aren't important, and they lose momentum in the process. Determine which 20% of your clients are bringing in 80% of your income. Determine your high-payoff activities. Track your time for a day or two including Internet surfing, 
returning calls, “getting ready” for the next client or task. Most of our clients are
 shocked to discover how much time they waste. Practicing the 80-20 Rule helps them prioritize in a more efficient, profitable way. Find out how here: www.boostyourbottomline.com

3. Get Out In A Bigger Way


 Cultivating strong professional relationships and personal 
contacts both inside and outside your business is another key to success. A wide network of key people 
who know you well will provide the support
 and visibility you need to attract more clients and make more sales. To develop these relationships, serve on a committee or board that connects with other business owners and leaders. Join your local Chamber
 and get involved with community projects that 
attract the kind of people you'd like to know. Establish collaborations with key players in your industry or those who serve the same target audience. Click here to learn more.

Your business is an outlet for your passion and strengths. You have the opportunity and freedom to design it your way. We challenge you to think big and market your way to a business you can brag about.

Need help raising the bar? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Position Yourself As an Expert for Bigger Results

If you're a small business owner, positioning yourself as an expert is key to success. It's the only way to build confidence in customers and prospects as well as media outlets. You may not think of yourself in this way, but you are an expert in your field and the expert in your business.

Professional expertise simply means you know what you’re doing, and you’re really good at what you do. It doesn’t mean that you know everything there is to know about your field. No one does. It does mean you know more than those seeking your services. Expertise comes in bits and pieces, and we usually don’t recognize how much we’ve evolved over time.

Determine your expertise, and convey that expertise in your key messages and every communication you have with your target audience. Create awareness of your expertise and the services you offer by:

• Talking about yourself and your services
• Writing about yourself and your services
• Having others talk and write about you and your services

Establishing your expertise as the foundation of your brand is one of the best ways to reach new prospects and boost your business. Consider speaking to organizations, associations, clubs, and radio audiences. Keep in mind that Rotary Clubs, school foundations, radio networks and other organizations are always looking for program ideas. Make their job easy. Determine where your target audience spends his/her time. Find out the name of the organization’s program coordinator. Offer to present a program targeted to the audience. You’ll be positioning yourself as an expert while reaching new prospects.

Not sure of your expertise? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Secrets to Website Success

That old saying that you only have one chance to make a first impression is especially true when it comes to a website. With a website you have approximately 8 seconds in which to grab and hold your potential client’s attention. If you miss the mark, they’ll click away and likely will never return. Follow these tips, along with last week’s 10 cardinal rules for looking good in print and on the web, and you’ll skyrocket the likelihood of creating a top-notch first impression.

1. Never, ever underline. Underlining is instantly perceived as amateurish and will cause your website to be disregarded faster than almost any other goof. Website address and email addresses may be underlined – but nothing else.

2. Use short line lengths when creating web pages. Long lines of type that stretch from the left side of the screen all the way to the right side of the screen are almost impossible for the average reader to grasp and comprehend. When writing for the web, make sure your lines don’t cover more than approximately two thirds of the screen width – or even less.

3. Break up text. Use bullets and numbered paragraphs to break up the monotony of a page of plain type and to highlight and emphasize points. Numbered lists are used when priority matters, and bullets indicate that each point is of equal weight.

4. Leave animations to the kids. Don’t add cute and “clever” animations to your web pages. Animations district the viewer and make it virtually impossible for your potential customer to concentrate on your message.

5. Keep images small. Large images on web pages can take a long time to load and are an irritant to many viewers, especially those with dial-up access. The last thing you want to do is to alienate your customers.

6. Double-check all web page links. There is nothing more unprofessional than a link on a business website that goes nowhere. If your links go nowhere, it’s likely your sales will, too.

Want help growing your business through low cost, high impact Guerrilla Marketing tactics? Check out our Fast Track to Marketing Mastery program at
www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Launching Big Buzz Ideas

We're always encouraging our clients to collaborate with others and launch big buzz, newsworthy events. It's easy to do, as you can see by the hook developed by The Honor State Bank.

The bank is bringing in a nationally recognized speaker, offering the communications seminar to business leaders, community organizations and church leaders, and donating the proceeds to a local food shelf. End result? They further establish themselves as a community leader while creating BIG buzz in area newspapers and regional television news programs as well as among customers, churches and the business community. That's leveraging! Check it out here.

Not sure of how to create and leverage a big buzz idea? We'll show you how. Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

"Pros" and "Cons" of Guerrilla Marketing — A No-Brainer

We are often asked about the "pros" and "cons" of guerrilla marketing. So, here's a list. Notice that we had to stop at 10 "pros," but couldn't think of many "cons!"

Guerrilla Marketing Pros:

1. A proven program that has benefited more than 1 million people since 1984
2. Low cost, high impact
3. Bottom line focus on profits
4. Unconventional tactics emphasized to stand out from the competition
5. Focus on marketing goals, marketing calendar and tracking
6. Collaboration emphasized to maximize and leverage every marketing effort
7. Clear focus on target audience and benefits offered to them
8. Publicity opportunities abound
9. Step-by-step sales process increases conversion rate of prospects into customers and raving fans
10. Accountability and success

Guerrilla Marketing Cons:

1. Requires time, energy and imagination
2. Requires planning, follow through and tracking
3. Requires development of fusion marketing partners and collaborations

See, learning more about Guerrilla Marketing is a no brainer! Learn how to take advantage of all the "pros" from Certified Guerrilla Marketing experts Holly George and Leslie Hamp at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Write Like a Journalist

Last week I had coffee with a reporter from USA Today. It reminded me of the importance of providing news quickly and tailored to their needs. One of the very best ways to reach that goal is to write your story the same way they would write their story.

How do you know how they'd approach a story? One way is to search for the "nut graph" that appears near the top of every story. The nut paragraph is typically just after the lead, and is the paragraph where the writer explains in a nutshell why the story is important. Often times it includes statistics, perspective, and/or comparisons.

Remember that newspapers, magazines, and web publications are always searching for a good story. Make sure they find yours. Getting your message into the hands of the right media is a win-win situation. Editors and journalists are on very tight deadlines. If you hand them newsworthy stories on a silver platter, you are helping them meet their deadlines, fill their pages, and maintain the interest of their readers. You’ll also find yourself being featured regularly.

Not sure of how to write for the media? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Think Like a Guerrilla Marketer — Back to Basic Training

When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that's all it is. A part. Marketing is much bigger.

A better way to think about marketing is to envision a pyramid. Marketing is at the top clearly defining the direction of a business or organization while advertising and public relations are at the base supporting the marketing function.

Think of it this way.

Marketing is everything you do to make your product or service more visible, more desirable and more profitable. To make sure you're marketing in the most effective way possible, you must get back to basics. Consider the basis for your marketing — the "4 P's of Marketing" — incorporating Guerrilla Marketing strategies by making sure you've addressed every aspect or your product or service BEFORE you throw marketing dollars at it.

Your Marketing plan — which should address advertising, public relations, and a host of other marketing options — will clearly define the big picture and provide focus and direction based on the "4 P's of Marketing:"
1. Product
2. Price
3. Place
4. Promotion

Whenever you market your business, you are using any combination of the 4 P’s. It is crucial to make sure you have the right marketing mix — whether you’re sending an invoice, running an ad, submitting a PR article, or hosting a big event — before spending dollar #1.

Think like a true Guerrilla Marketer. Make sure you have the basics down first. Get the right marketing mix. Then create an effective marketing plan that ensures you're sending the correct message... within your budget... every time.

Get a FREE article on marketing mix in your FREE "Marketing Mastery Success Kit" from Certified Guerrilla Marketing Experts Holly George and Leslie Hamp at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Looking Good in Print and on The Web — Guerrilla Style

As a small business owner, one of your biggest challenges is marketing your product and/or your website. You can play it safe by doing exactly what everyone else is doing. Or you can embrace the low-cost, high-impact Guerrilla Marketing tactics taught to us by Jay Conrad Levinson.

Guerrilla Marketers rely more on their imagination than their pocketbook when it comes to creating memorable and effective campaigns. They know that details matter, and that there are 10 cardinal rules which, if followed with zeal, will make your efforts stand head and shoulders above your competition.

10 Cardinal Rules For Stand-Out Print & Web Copy

1. Consistency.
2. Embrace white space.
3. Write in short paragraphs.
4. Make use of subheads.
5. Create bullets and lists.
6. Align the elements on your page.
7. Less is more.
8. Use UPPER CASE type with restraint.
9. Sweat the details.
10. View it through the eyes of your ideal customer.

That old saying that you only have one chance to make a first impression is especially true when it comes to print and web copy. With a website you have approximately 8 seconds in which to grab and hold your potential client’s attention. With a print ad or brochure you’re lucky if a reader stays with you beyond the first four sentences.

True blue Guerrilla Marketers know how to create a stellar first impression. Do you?

Need help with your first impression? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Take A Lesson From the Book, Three Cups of Tea

Wow; have you ever read a book that left you thinking about it days and weeks after you turned the last page? Such was the case when I finished Three Cups of Tea by Greg Mortenson and David Oliver Relin. Greg’s vision and passion to build schools in war-torn Pakistan and Afghanistan is truly inspiring. But why haven’t more people heard that story?

After years of being surrounded by true guerrilla warfare, the authors are using their own guerrilla tactics to get the word out. Guerrilla marketing that is. And they’re doing it beautifully. First they captured us with a powerful story, and now they’re telling us how we can make a difference by taking action. Among their final words:

"If Three Cups of Tea inspires you to do more, here are suggestions for how to help:

1. Visit the www.threecupsoftea.com web site for more info, books reviews, events and ideas. If you purchase books online, through this web site and 7 percent of all your book purchases will go toward a girls’ education scholarship fund in Pakistan and Afghanistan."

"2. Suggest Three Cups of Tea to a friend, colleague, book club, women’s group, church, civic group, synagogue, mosque, university or high school class, or a group interested in education, literacy, adventure, cross-cultural issues, Islam, or Pakistan and Afghanistan."

"3. Check if Three Cups of Tea is in your local library. If not, either donate a book or suggest to the library to add Three Cups of Tea to their collection. Ask your friends or family in other states to do this also."

"4. Encourage your local independent or chain bookstore to carry this book."

"5. Write a Three Cups of Tea book review for Amazon.com, Barnes & Noble, Borders, or a blog. Your candid comments will help the buzz with this (or any) book."

"6. Ask the book editor of your local newspaper or radio to consider reviewing the book."

"7. Pennies for Peace, www.penniesforpeace.org, is designed for schoolchildren. Get your local school involved to make a difference, one penny, one pencil at a time. Since 1994, more than eight million pennies have been raised through Pennies for Peace!"

"8. If you want to support our efforts to promote education and literacy, especially for girls, you can make a tax-deductible contribution to our nonprofit organization, Central Asia Institute, PO box 7209, Bozeman, MT 59771, www.ikat.org. It costs us $1 per month for one child’s education to Pakistan or Afghanistan, a penny to buy a pencil, and a teacher’s salary averages $1 per day.”

Guerrilla marketing is all about time, energy and imagination. Kudos to Greg Mortenson for using time, energy and imagination to build 55 schools, especially for girls, in the forbidding terrain and backyard of the Taliban. Kudos to Greg Mortenson for using time, energy and imagination to co-author a book and show readers how to create a buzz and boost fundraising efforts.

Need help developing your Guerrilla Marketing tactics? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Think Outside the Boring Box for Big Sales Success

If your business is stagnant or growing too slowly for your liking, punch it up with fun ideas. Try visualizing your business idea and its sales process. In these days of market saturation, it’s not always the most innovative product that rises to the top — it’s the old product with a twist.

Maybe you’re selling one of the most popular products known to man (like t-shirts), but you’re packaging them in a fun way (in meat paper with coupons for steaks). Your entire sales process should be built around your idea and its twist (home page that’s designed like a meat locker)!

Get a group of friends together for a brainstorming session on how to jazz up sales. Have fun, and reap the rewards with a big smile on your face.

Need help thinking outside the box for your big idea? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Why Are You So Special?

Think of your favorite brands. Why do you like them? If you were to recommend your favorite restaurant to a friend, what's the one best thing you'd tell them about it? How about your favorite car? Favorite wine or beer? Favorite vacation spot?

Every time you sing praises for your favorite brands, you're selling for them. And that's golden... for them.

Now think about how great that would be for your business to have a salesperson like you — unpaid and raving about your best qualities! Here you are spending big bucks on marketing to bring in new business, and you could have raving fans out there singing your praises for nothing!

That's why it's so important to identify that one attribute that sets your business apart from the rest — your core point of difference. It's golden — and when marketed right, your core point of difference will bring you big business. Because you'll push it; your best customers will pick up on it; and they'll become your sales force.

Need help identifying your core point of difference? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Spy on Your Competition - Guerrilla Style

Call it research, but why kid yourself – what you are doing is spying.

And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect of your competition’s operation and then objectively compare it with your own.

A prim and proper traditional marketer refers to this as “market research,” but a down and dirty Guerrilla Marketer knows it for what it really is – spying.

There are two basic schools of marketing. There’s Lemming marketing, which encourages you to follow the heard, to do exactly what everyone else is doing, even if that means leaping off a financial cliff to certain doom.

And then there’s Guerrilla Marketing.

Guerrilla Marketing demands that you put away your checkbook and instead use less costly resources, relying primarily on time, energy, and your imagination as your best and most effective marketing tools.

Before you can launch an effective Guerrilla Marketing campaign you need to know as much about your competitors as possible – you need to appreciate their strengths and, just as importantly, you need to admit and acknowledge your own weaknesses in comparison. And then you need to do something about it.

Guerrilla Marketers don’t mince words. The way to evaluate your competition, the way to dissect their inner workings and expose their weaknesses is to spy on them, plain and simple.

As a true Guerrilla Marketer it is up to you to make an honest evaluation then to beat your competition on every single point.

Spying on your competition is only the first step in Guerrilla Marketing. If you want to learn more about how you can be a Guerrilla Marketer — using low cost and high impact strategies to outsmart your competition — visit certified Guerilla Marketing coaches, Holly George and Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Goals Will Get You There

You own a business, so you probably did okay in school. You were in a sport at one point — or at least some sort of club. The point is that you've been exposed to goals, how motivating they are, and how rewarding it is when you meet them. So, why don't 90% of business owners set goals for their business? (Hmmm... could this be linked to the 90% business failure rate?)

Every business owner needs goals as part of a marketing plan. The act of quantifying your business and translating that to an attainable increase in sales is motivation enough to develop a plan around those goals. They provide a straightforward and very honest assessment of your business’ strong points.

Where would you like to see your business in the next 6 months? Figure out your attainable goals, and write a plan to accomplish them. Soon you'll look back in pride, awe, and with the will to keep growing.

Need help identifying goals and writing an effective marketing plan to attain them? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

You Do What for Whom?

Unless you're the fry guy at McDonald's, you've probably been asked this question: What do you do, exactly? And you respond by saying... yammer stammer blah blah blah.

You just missed an opportunity. Maybe you just thoroughly confused a big-thinking friend of a friend of a big investor. And we all know the best advertising is by word of mouth. You need to back up and figure out what's called your "10-second Interview."

So, how do you nail down your 10-second Interview to become your best word of mouth advertiser? By focusing your business in a step-by-step process:

1. Describe your main product or service.
2. Identify your core target audience.
3. Determine your point of difference.
4. Put it all together to describe your business in 25 words or less.

Bam! You just won over a big investor. And remember - it's all about the spin you put on your business. If you always present in an exciting way, people will get fired up, too. If you don't, they won't.

Do you need to write your 10-second interview — identify your core target audience, point of difference, and get fired up to blast your business to the next level? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

10 Most Important Points when Writing News Releases

Since small business owners are often on overload, we want to provide quick summaries to help jumpstart action and results. To that end, here is a quick 10-step summary to keep handy as you write your next news release. Print it and use it as your news release primer.

1. Create an angle of interest.

2. Attract your reader with your headline and first paragraph.

3. Use active verbs to pull the reader into your release.

4. Include timely information, preferably related to current events or trends.

5. Make every word count and count every word. Avoid excessive use of adjectives, adverbs and fancy language.

6. Keep the length a maximum of one page unless absolutely necessary. Deal with the facts and avoid fluff.

7. Tell about your products or services in one or two clear sentences.

8. Follow rules of grammar and style.

9. Include the following contact information: name, address, phone, fax, email, website.

10. Make sure your releases get broad coverage with local, regional and national publications as well as radio and television stations, Internet publications, and all potential clients.

Want to know how to get in the news to increase credibility and attract more customers? Discover Power PR Strategies to Create a Buzz and Get Your Name in the News. Click here now!

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Foie Gras of (insert your industry here)

An article ran across our desk recently on Wagyu beef. Normally, we would have passed on it, but it got us thinking…

Wagyu beef, as it turns out, is a highly marbled delicacy that can run as much as $20 per pound. Wagyu beef comes from Japanese cattle that are treated to regular massages and eat only grains and beer. It has a rich taste and texture much like foie gras, so a small portion will do (your budget thanks you).

What on earth does this have to do with marketing? Everything!

Wagyu is branding genius. The funny name; the story about Wagyu’s existence in Japan; the price point; the buzz this brand has created among master chefs, their eateries and clientele…

Branding is the foundation of any business. And any business that has not addressed the main components of a branding plan must rely on luck for growth. Components like history, features, benefits, and core point of difference are key to marketing success.

For example, without a core point of difference that shines through in every marketing effort, a business often is considered parity to its competition. What’s the difference among Wal-Mart, K-Mart and Target? Does one of those three have a core point of difference that pops in every marketing effort they make?

That’s for consumers to decide. And decide they will — to the tune of great loyalty and spending.

Do you have a core point of difference that stands out among your competition? Find out how to get one by signing up for your F.R.E.E “Marketing Mastery Success Kit” at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Truths About Customers

by Jay Levinson
www.onlinemarketingsuperstars.com/cmd.php?af=137142

Jay Conrad Levinson taught us a LOT about guerrilla marketing. Here are some insights to help you increase your effectiveness. Enjoy!

You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you.

People seek a wide array of benefits when they're in a buying mindset. If you are communicating any one of those benefits to the people who want them this very instant, you've virtually made the sale. People do not buy because marketing is clever, but because marketing strikes a responsive chord in the mind of the prospect, and its resonance makes that person want the advantages of what you are selling.

Your customers do not buy because they're being marketed to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.

They often buy because you offer them instant gratification -- such as I sought when El Nino flexed his muscles and my roof began to leak. Sprinting to the yellow pages, I called the one roof repair company that offered emergency service, for there I was, smack dab in the middle of an emergency.

It was an easy decision for me. The company offered just the benefit I needed. I was in the market for a specific benefit and there it was, grinning up at me from the directory. If the company's ad heralded their new roofing materials, I would have ignored it.

Like most people, I was looking to buy a benefit, not a feature. Everybody knows that. But the truth is that people don't always buy benefits. They buy a whole lot more:

• They buy promises you make. So make them with care.
• They buy the promises they want personally fulfilled.
• They buy your credibility or don't buy if you lack it.
• They buy solutions to their problems.
• They buy you, your employees, your service department.
• They buy wealth, safety, success, security, love and acceptance.
• They buy your guarantee, reputation and good name.
• They buy other people's opinions of your business.
• They buy expectations based upon your marketing.
• They buy believable claims, not simply honest claims.
• They buy hope for their own and their company's future.
• They buy brand names over strange names.
• They buy the consistency they've seen you exhibit.
• They buy the stature of the media in which you market.
• They buy the professionalism of your marketing materials.
• They buy value, which is not the same as price.
• They buy selection and often the best of your selection.
• They buy freedom from risk, granted by your warranty.
• They buy acceptance by others of your goods or services.
• They buy certainty.
• They buy convenience in buying, paying and lots more.
• They buy respect for their own ideas and personality.
• They buy your identity as conveyed by your marketing.
• They buy style -- just the kind that fits their own style.
• They buy neatness and assume that's how you do business.
• They buy easy access to information about you, offered by your website.
• They buy honesty for one dishonest word means no sale.
• They buy comfort, offerings that fit their comfort zone.
• They buy success; your success can fit with theirs.
• They buy good taste and know it from bad taste.
• They buy instant gratification and don't love to wait.
• They buy the confidence you display in your own business.

It's also important to know what customers do not buy: fancy adjectives, exaggerated claims, clever headlines, special effects, marketing that screams, marketing that even hints at amateurishness, the lowest price anything (though 14 percent do), unproved items, or gorgeous graphics that get in the way of the message.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The 11 Keys to Guerrilla Marketing Success

If you own a small business then it shouldn’t come as any surprise to you that one of the main problems facing most small businesses is marketing. How do you get your message out there? How do you make your business stand out from your competitors?

And – possibly most importantly – how do you do it at a price that you can afford?

It’s not easy – unless you toss away the blinders of traditional marketing and embrace what have come to be known as Guerrilla Marketing techniques, especially as those techniques apply to an advertising and promotional mindset first described in Jay Conrad Levinson’s now-classic 1984 book, Guerrilla Marketing.

Let’s begin your conversion to Guerrilla Marketing by asking 11 key questions about your business.

How would you describe your business? If you can’t adequately describe your business in 25 words or less then you need to begin by focusing your business and its goals.

What are the key strengths of your business? You want a straightforward and very honest assessment of your business’ strong points. If you can’t think of any strong points then that may be an area that needs attention.

What are the weaknesses or challenges of your business? Take a step back from your business and look at it as if you were an outsider being asked to invest in your business – what would be some of your concerns?

What is unique about your business? Why would customers buy from you rather than from your competitor? This is a vital question. If you can’t come up with a good, solid answer, then your customers may not be able to either.

Where would you like to see your business in the next 6 months? In other words, do you have any kind of a marketing plan and are you following it?

What obstacles could be getting in the way of achieving your 6-month goals? Don’t settle for obvious answers. Play Devil’s advocate and try to anticipate anything that could derail your efforts – and then try to find solutions.

What might be getting in the way of converting more prospects into customers? Don’t be afraid to ask for the opinions of others when trying to answer this question – and, above all, demand honesty in your own answers as well as the answers of others.

What are you most passionate about and are these passions part of your business? Does your passion come through in everything you do? If not, it will show in everything you do and eventually it will destroy your business. If you’re not passionate about this business, reflect back to why you went into business and rediscover that passion.

What marketing strategies are you using right now? List everything you can think of; once you begin actively using Guerrilla Marketing techniques your list will skyrocket.

What is the most profitable part of your business and what is the least profitable? Here’s where you need to break your business down into its basic components – something you may not have consciously done before – and then you must honestly compare the income and profitability of each component.

Do you have a strategy for following-up with prospects? Follow-up is one of the cornerstones of making almost any small business really profitable. If you don’t have a workable strategy for follow-up, then you’re potentially leaving a lot of profit lying on the table.

How did you do?
If you answered all 11 questions about your business honestly and feel good about each answer, your business is probably setting on a strong foundation. But if you have concerns about any of these 11 vital points, it’s time for to seek the help and advice of experts who can help you put your business house in order. Your business success depends on it.

Want to discover how to pull Guerrilla Marketing tactics into your promotion? Find out in the Fast Track to Marketing Mastery at www.boostyourbottomline.com and sign up for your fr*ee Marketing Mastery Success Kit that sets you on your path to more customers, bigger profits and a business you can brag about.


© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp publish Marketing Blast, a monthly ezine filled with red hot strategies to blast your business to the next level. If you're ready to jump start your marketing, make more money, and stay on the fast track to business success, get your F.R.E.E tips and Marketing Mastery Success Kit now at www.boostyourbottomline.com

Use Every Moment to Sell Your Strengths

Jay Conrad Levinson, the Father of Guerrilla Marketing and one of our mentors, sent us a quick note today with words of wisdom and marketing insight. He gets right to the heart of the matter, saying:

"52 percent of callers hang up when they are placed on hold for one minute in silence, but only 13 percent hang up when music is played, and a mere 2 percent hang up when there is a spoken message. On-hold time is definitely a make-or-break time for a company."

What's the message for you? Assess your telephone situation and take action today to improve it. You'll boost your bottom line in the process.

Need help creating a message that sells? Check out our Fast Track to Marketing Mastery #3. We'll show you how to Write Copy with Character for your website, ezine, sales letters, advertising, telephone scripts, biographies, and much more.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Certified Guerrilla Marketing Coaches Launch New 4-Week Branding Teleseminar

June 20, 2007 – Holly George and Leslie Hamp, co-founders of www.boostyourbottomline.com, today announced a 4-week teleseminar for small business owners around the world who want to significantly increase business and marketing success.

"Create Your Ultimate Branding Plan” is a 4-session teleseminar beginning Wednesday, July 11 at noon Eastern time. In four, focused sessions meeting on consecutive Wednesdays through August 1, small business owners will master the one, fundamental aspect of business growth: Branding.

“Sadly, most businesses never consider branding, so they float along,” Hamp said. “They throw money at different marketing options to see if they stick. Thousands of dollars and a couple years later, they're only slightly ahead of where they started.”

George and Hamp, Certified Guerrilla Marketing Coaches, created the program based on their combined 35 years of marketing, advertising and public relations expertise garnered from working with regional businesses, international firms and everything in between.

The 4-session teleseminar includes live, weekly, interactive sessions; audio downloads; a Fast Track Branding eBook; proven, effective and fun branding exercises; an electronic, fill-in-the-blank template to help participants create a professional and workable Branding Plan; a successful, real-world sample plan for reference; a clear vision of the next steps to take in carrying out the new plan; and a Step-by-Step Guide to Fast Track Branding Success.

George said the time-tested, proven system dramatically shortens the learning curve and boosts marketing confidence. A recent participant agrees.

“Going through this program really opened my eyes,” said London-based business owner Alex Greer, www.justtoobusy.co.uk. “I have a much better idea about my competitors and why Just Too Busy could be such a great business. I have had so many “a-ha” moments including my brand’s core point of difference, an understanding of what I want to achieve, and a perfectly clear vision on how to get there!"

During the 4-session teleseminar, participants:

· Master the 4 critical components of branding to immediately and dramatically increase sales
· Position their business to stand out from competitors every time
· Pinpoint that one, elusive promise that will pull customers in like a magnet
· Work this promise to stimulate unmistakeable business success for years to come
· Identify their ideal customer — the one that brings in 80% of profits
· Learn to manage their brand through any economy — just like the pros
· Unleash consistent action!

While the concept of teleseminars may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.

“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”

For more information and to register for the 4-session branding teleseminar, log onto http://www.boostyourbottomline.com/consulting

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Smart Business Owners Advertise with Two Things in Mind

The marketing field is flooded with sources and experts. How does a business owner weed through these sources - and all their advice - to find someone who can help grow businesses effectively and affordably? Smart business owners always advertise with two things in mind: 1. The Ten Commandments of Marketing; 2. The Ten Commandments of the Bible.

The Ten Commandments of Marketing

1. Get a marketing plan. Even the simplest of plans can help business owners avoid wasting literally thousands of dollars and sometimes years of lost business growth.

2. A business owner’s main focus should be on growing business. Hire consultants to handle accounting, taxes, marketing or any other tasks that may distract from growing business.

3. Business owners should know their customers. Their customer is not they or their spouse or their best friend. They should constantly talk to real customers and test their message on them.

4. Pick a niche. No one is going to believe that one business or product is the best, the fastest and the cheapest. Pick one. And stick with it.

5. Advertise products’ benefits - not their features. Customers don’t care about the 786-megawatt superconductor. They just want to know how it’s going to save them time, make them money or improve their image.

6. Specialized products should be advertised through direct media channels. Products offering something for everyone should be advertised through mass media channels.

7. Keep words to a minimum. Enough said.

8. Generally, prospects need to hear or see a message at least nine times. Generally, prospects need to hear or see a message at least nine times. Generally...

9. Stay ahead of customers. Stick with what works, but watch sales trends. If trends start changing, products and/or marketing mix may need a change.

10. Free advertising is the best kind. If something is really newsworthy, let the media know.

The Ten Commandments of the Bible

Being aware of the Ten Commandments of the Bible will help business owners select a good marketing specialist. Most marketing specialists probably can’t recite the Commandments. But they should know they frown on stealing, lying, cheating, and a few other things.

A good marketing specialist will ask a lot of questions; they’ll give some free advice; they’ll provide a very close estimate and guarantee to work within the estimated boundaries. In short, they don’t lie, cheat or steal.

Smart business owners listen to their gut instincts to find a good marketing consultant. A good one will ask a lot of questions about the specific business, its history, its successes and failures. They’ll ask where the owner thinks the business should go; they’ll give some free advice; they'll provide a very close estimate for the work they recommend; they’ll guarantee to work within the estimated boundaries. In short, they’ll care about the Client. If they don’t, move on. This sounds like simple advice, but it’s surprising how many business owners throw out these rules and don’t listen to their gut instincts.

By following the Ten Commandments of Marketing and the Ten Commandments of the Holy Bible, success will come easier. All business owners seem to do a lot of praying when it comes to the state of their business anyway, so it just seems fitting to tie the two together."

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Lance Armstrong & Ralph Lauren...2 Big Names Make Huge Impact

Collaborations. It seems to be one of our key themes at boostyourbottomline.com, and with good reason. Collaborating is a powerful marketing strategy that combines the efforts of two entities to explode their joint marketing efforts. I just learned of a collaboration that makes me pleased I'm a Lance Armstrong supporter and loyal Ralph Lauren customer:

Seven-time Tour de France winner and cancer survivor Lance Armstrong (http://www.lancearmstrong.com) teams up with the Ralph Lauren Center for Cancer Care and Prevention (http://www.ralphlaurencenter.org).

Now we all know Lance Armstrong, his yellow wrist bands and his mission to raise $1 billion for cancer research and prevention. The Lance brand and message was recently featured on the cover of Newsweek (http://www.livestrong.org). The guy is inspiring and gives hope to so many people.

And we all know Ralph Lauren for his stylish, trendy and classic clothes. He's created the powerful Polo brand, as well as other clothing labels, furniture, fabrics, tabletops, accessories, and paint. His brand represents quality and style. What you may not know about the designer is his commitment to cancer research and care.

In 2003, Ralph Lauren partnered with the nation’s leading cancer center, Memorial Sloan-Kettering Cancer Center and East Harlem’s North General Hospital to create the Ralph Lauren Center for Cancer Care and Prevention. Dedicated to providing the highest-quality cancer screening, treatment and education to medically underserved communities, the Ralph Lauren Center is a unique endeavor in community care for breast, colon, prostate, cervical and other cancers.

Armstrong and Lauren...what a perfect collaboration! They're doing good and making a huge impact. Win-win for them as well as for all those they touch.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Good Dogs Ready to Teach You Some New Marketing Tricks

Dogs. They have a way of bringing out the soft, tender side of men, women and kids. And they’re big business. According to the American Pet Products Manufacturers Association (APPMA), 39% of American households own at least one dog. The APPMA estimates pet owners spent over $15 billion on food for their pets in 2006.

If you're thinking of building a business that targets dog owners, take a lesson from Greg Jarvis of Trick Dog Gallery in Elberta, Michigan, and Dan Dye and Mark Beckloff of Three Dog Bakery in Kansas City, Missouri.

Greg Jarvis, a formerly “hungry” artist, hit the bullseye when he launched Trick Dog Gallery featuring his whimsical paintings, prints, sculpture and furniture. Nestled in the dunes of Lake Michigan and overlooking Betsie Bay, the first thing you notice driving up to the gallery are the sculptures, cement images and colorful mosaics that make Trick Dog stand out.

Big dogs. Little dogs. Benches. Paintings. Clothing. You name it. Dogs are Greg’s brand, and his customers -- tourists searching for fun, relaxation and a good cup of java -- are loyal because of that focus. The full service espresso bar and bakery pulls vacationers in, and the dog-centered art entices them to open their wallets to purchase fun gifts, toys and dog products.

You’ll find everything from an $18 “Unleash Yourself” messenger bag to an $1,800 “Wish You Were Here” painting (50” wide x 30” high). When we last visited, a new sign hanging on the door caught our attention and made us laugh out loud:

Unattended children will be given an espresso…And a puppy! (No Kidding)

We’re dog-gone impressed with all Greg has created around a brand that represents the essence of his talent and man’s best friend.

Far from Michigan but close in spirit are Dan Dye and Mark Beckloff, owners of Three Dog Bakery. When they launched their business, they weren't thinking about big branding opportunities. They were simply thinking about their three dogs: Sarah Jean, Dottie, and Gracie. What Dye and Beckloff really wanted was to find dog treats free of additives and artificial ingredients. They couldn't locate any, so in 1989, they baked their own and opened Three Dog Bakery in Kansas City, Missouri.

Today the company has more than 30 stores in the US and Canada, seven in Japan, and two in South Korea. Along the way, Dye and Beckloff spun off a television cooking show for dogs, a mail-order business, several books, and the non-profit Gracie Foundation for abused, neglected, and homeless dogs.

Three Dog Bakery has been featured on the Oprah Winfrey Show, the Tonight Show, and National Public Radio, and written up in the New York Times, People, and USA Today.

As with any strong brand, the idea for Three Dog Bakery and Trick Dog Gallery started with a unique product concept; a clear target audience; a focused, memorable message; and a strategy to convert strangers into raving fans eager to purchase again and again.

But success didn't happen overnight. There were tough times. Times they questioned whether they were on the right path.

But, dog-gone it, branding paid off in a big way as they created an unmistakeable brand identity that pulled customers in like a magnet. We think it’s darn cool that they’re having so much fun in the process.

How about you?
* Do you have a business that's focused on your passion and strengths?
* Do you have a business the speaks to the wants and needs of a particular target audience?
* Do you know the heart and soul of your brand?

If not, it’s dog-gone time to unleash yourself! Focus your brand around 4 key branding concepts -- a unique product/service concept; a clear target audience; a focused, memorable message; and a strategy to convert strangers into raving fans – and you will achieve business success.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Where Do You Spend Your Limited Ad Dollars?

Advertisers like Anheuser Busch spent $2.6 million on one thirty second spot during the Super Bowl in 2006.

And did you know that for a mere $250,000, you can get a two-minute segment on The Martha Stewart Show?

Oh, what a small business owner could do with such budgets!

Many companies — some may be your competitors — can afford to run 50 times the ads that you could. They can outspend you in every way. But they don’t have the secret marketing weapon.

Rather than dollars, if you spend time, energy, and use your imagination, you can gain the same marketing leverage that many of your competitors get by shelling out big bucks. Thus, if you use a low-cost strategies like commitment and creativity, you can actually out-market your high-dollar competition.

This type of outspending your competition in arenas that they never consider is called Guerilla Marketing, and it’s the most effective way to grow your business without spending big bucks.

Some well-known Guerilla tactics are the Goodyear Blimp, naming contests, and frequent buyer programs. These ideas create big buzz or additional sales without high spending.

The father of Guerilla Marketing, Jay Conrad Levinson, states: “MARKETING IS EVERYTHING YOU DO to promote your business, from the moment you conceive of it, to the point at which customers buy your product or service and begin to patronize your business on a regular basis. The key words to remember are everything and regular basis.”

Simply pay attention to every detail in your business, and consider every action as if your business life depended on it. Because it does. And think outside the box!

Do you want to harness your creative power to grow your business without spending additional dollars? Adopt Guerilla Marketing tactics, and you’ll never look back.

Want help growing your business through Guerilla Marketing? Visit certified Guerilla Marketing coaches Holly George & Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Is There A Secret to Success?

That Oprah. She really is the queen of inspiring others. When she speaks, people buy. Her endorsement of a book or foundation can set the wheels in motion for big sales or donations. It came as no surprise that sales of The Secret, a best-selling book and audio that offers guidance and personal narratives about creating the life you want, went through the roof after she gave it the thumbs up. A friend, just returning from two months in Scottsdale, Arizona, said it was impossible to find the book or audio on the shelves of bookstores.

So what’s The Secret all about? The essential lesson of the book is how individuals attract and create the life they want through their thoughts, attitudes, and emotions.

Whether you accept the full premise of the book or not, the lessons of the resonate with successful entrepreneurs who have been practicing the concepts in their businesses. We often coach our clients around these concepts as well:

1. Intention rules. Decide what you want then focus your actions. Remember the words of Henry Ford: “If you think you can or you think you can’t, you’re right.”

2. Clarity is crucial. This is a marketing concept that we preach again and again. Have SMART goals – specific, measurable, attainable, realistic and time-bound. Know where you’re going so that you can get there.

3. Live your passion. If you build your business around your passion, you’ll be able to maintain it for the long-run and earn a living in the process.

4. Maximize connections. Like attracts like. Be the type of person you want to associate with, and you’ll attract like-minded business partners, joint venture partnerships and ideal clients.

5. Take action. Simply focusing on positive things will not make them happen. Set your intention, watch what you attract, and take action to realize your dreams.

The Secret is worth listening to. Learn more about it here: http://www.boostyourbottomline.com/resources/audio.php

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Meyerson Launches 21st Guerrilla Marketing Coach Certification Program

Mitch Meyerson, Founder of the Guerrilla Marketing Coach (www.gmarketingcoach.com) today announced a new certification class will be launched on Tuesday, May 22, 2007.












Holly George, co-founder of boostyourbottomline.com, a strategic business and marketing firm with offices in Minneapolis and Ashland and Mellen, Wis., has joined the ranks of an elite group of 190 Certified Guerrilla Marketing Coaches worldwide.







SCOTTSDALE, Ariz., May 2007 – Mitch Meyerson, Founder of the Guerrilla Marketing Coach today announced a new certification class will be launched on Tuesday, May 22, 2007.

Based on the best selling marketing book series developed by Jay Conrad Levinson, the 12-week GMC certification program focuses on low cost, high impact guerrilla marketing tactics combined with coaching strategies to help small business owners break through barriers that limit business success.

Since launching the GMC program in 1999, Meyerson, an Internet marketer and psychologist, has certified more than 190 coaches worldwide. His students meet virtually over the telephone for lectures, case studies and coaching role plays and online in a discussion forum.

Over the course of 12 weeks, Meyerson taps into his psychology background as he teaches future GM coaches the hallmarks of Guerilla Marketing and coaching and how to brand their coaching/consulting business with the best selling marketing series in history.

Meyerson said an excellent marketing coach must be able to “walk their talk.”

“As part of the certification process, students develop their own Guerrilla Marketing attack including writing and implementing a 7-step Guerrilla Marketing plan, developing fusion marketing partners and applying GM principles to coaching clients,” he said.

Recent graduate Holly George, co-founder of www.boostyourbottomline.com with offices in Minneapolis, Minn. and Ashland and Mellen, Wisc., said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.

“This was an incredible experience,” George said. “Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don’t come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success.”

George said Meyerson helped her streamline her online business and the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While telephone coaching may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.

“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”

To find out more and sign up for the next Marketing MasterMind, log onto www.boostyourbottomline.com

To find out how to become a Certified Guerrilla Marketing Coach, log onto www.gmarketingcoach.com


About Mitch Meyerson

Mitch Meyerson is Founder of Guerrilla Marketing Coach and author of three psychology books and two marketing books including current best seller, Success Secrets of The Online Marketing Superstars. To learn more about his programs and products, log onto www.gmarketingcoach.com

About Boost Your Bottom Line

Boost Your Bottom Line, founded by Certified Marketing Spitfires Holly George and Leslie Hamp, is a strategic business and marketing company helping small business owners get on the Fast Track to more customers, bigger profits and a business they can brag about. To learn more about their step-by-step Fast Track to Marketing Mastery program, log onto www.boostyourbottomline.com

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Holly George Joins Ranks of Jay Conrad Levinson's Certified Guerrilla Marketing Coaches

Holly George, co-founder of boostyourbottomline.com, a strategic business and marketing firm with offices in Minneapolis and Ashland and Mellen, Wis., has joined the ranks of an elite group of 150 Certified Guerrilla Marketing Coaches in the U.S. and Canada.

Based on the best selling marketing book series developed by Jay Conrad Levinson, Guerrilla Marketing focuses on low cost, high impact marketing and affordable business tools for small business.

“The Guerrilla Marketing Coach certification program builds on the marketing skills Holly already practices while adding coaching strategies to help small business owners get better results in less time,” said Mitch Meyerson, Founder of the Guerrilla Marketing Coach program. “Holly brought solid expertise to the class and showed a fantastic amount of energy and proactivity – hallmarks of Guerrilla Marketing.”

Meyerson said an excellent marketing coach must be able to “walk their talk.”

“As part of the certification process, Holly was required to put into practice the skills she was learning. She coached others during Guerrilla Marketing certification classes, in her Fast Track to Marketing Success radio program and in one-on-one coaching with a client from the United Kingdom. Holly has great energy, and her coaching is very effective. Anyone working with her can expect to streamline their efforts and increase marketing success.”

George said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.

“This was an incredible experience,” George said. “Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don’t come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success.”

George said the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While the concept may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.

“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”

Find out more and sign up for the next Marketing MasterMind at www.boostyourbottomline.com.

For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns, has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue, and has won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Are You One of the New Mid-Life Entrepreneurs?

It used to be that middle age was the time to buy a fancy sports car, take up hang-gliding and mountain climbing, and dump your old life-partner for a newer model. They called it mid-life crisis, the sudden realization that life is finite and the time to achieve your dreams is already half gone.

Times change. It’s not that 30 to 40-year-olds have all magically come to grips with middle-age. It’s just that – for many millions of them – the method of scratching their feelings of angst has altered. Now, rather than buying a cheap toupee and bluffing their way into trendy night spots, many in the 30-to-40-year-old club have decided that the best and most exciting way to take their life in a new direction is to shuck their suit and tie and drop-kick their 9 to 5 lifestyle into another time zone.

What this new generation of mid-lifers has discovered is the joy of starting and running their own business. They are part of the new and ever-growing legions of mid-life entrepreneurs.

Today, according to the U.S. Census Bureau, almost one quarter of new business start-ups are helmed by someone age 30 to 50. Take Andrew Aussie, 39, who was head of marketing for 11 years for Kashi brand cereals before deciding that he could do a better job on his own and, at age 37, started his own natural food company, Honest Foods. Next year he expects to top $1 million in sales. Or Reed Hastings, who, after being charged more than $40 in late fees at a video store, decided there had to be a better way and, at age 42, founded the highly-successful Netflix DVD subscription service. Then there’s Bige Doruk, 40, and her husband, Ib Olsen, 44, who together founded Gaia Power Technologies of New York. Their new start-up enterprise sells the PowerTower, an electronic storage device that allows homeowners and business people to continue running their electrical equipment during power outages. Already they are projecting sales of $5 to $10 million in the coming year.

Not all middle-aged entrepreneurs strive for the mega-success of a Netflix, but the Census Bureau estimates that over the next decade new business start-ups by middle-aged “regular folks” will account for as much as 65% of the nation’s goods and services.

So the choice is yours – you can either hop on a sailboat for a solo voyage around the world or you can retool your life by putting your passions to work as one of the new breed of middle-aged entrepreneurs.

Want to join the new ranks of successful young entrepreneurs. Let us show you how to blast your business to the next level with your customized Fast Track to Marketing Mastery program.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Marketing Spitfires Get Set to 'Air' Their Secrets on Outrageous Business Growth

Marketing Spitfires Holly George and Leslie Hamp will be joining coaching powerhouse Lorraine Cohen on her Powerfull Living radio show, on Thursday 10th May, when the Boost Your Bottom Line experts will be sharing their Three Secrets to Outrageous Business Growth with Lorraine and Powerfull Living listeners.

Experts in their field, Holly and Leslie, have a combined 35 years experience in producing superb marketing and business-building strategies for a wide range of clients, and now specialize in working with small business owners.

In the show on 10th May, they will enlighten listeners on how to identify their exclusive and unique business trait, create a focused, memorable and unmistakable message around that trait and teach listeners how to communicate that message in a clear and concise way, converting that communication into sales.

The weekly show, which airs every Thursday at 3.00pm until 3.45pm EST, brings compelling conversations from expert guests on key topics designed to ignite business development and enhance personal success. The show offers a range of insider information, tips and resources to help listeners powerfully move closer to their goals and dreams.

Lorraine says, “This show is just such a valuable resource. I always ensure that my guests are experts in their field and have something of significant value to impart. Holly and Leslie are two such experts. I am so thrilled they are joining me and I know this show will be exciting and crucial to anyone who wants to exponentially grow their business.”

Listeners can join the show by dialing in on 641-297-7250, code: 387587, or on their computer by following the relevant link on www.internetvoicesradio.com. All of Lorraine’s shows are available for download at just $9.95 from the Internet Voices site’s archive section.

Lorraine, recognized by clients and colleagues alike as a cutting-edge expert in her field, has worked with thousands of people in the last 20 years. This weekly radio show was inspired by her compassion and desire to assist people in achieving greater success and contentment in both their business and personal lives.

-- Ends --


Notes to Editors:

About Holly George & Leslie Hamp of BoostYourBottomLine.com
Accomplished; creative; energetic; results-oriented. That description accurately defines Holly and Leslie. With a combined 35 years of experience, we know our stuff: branding; marketing; public relations; advertising; media planning; graphic design; production; web site development; and partnering collaborations.

Holly and Leslie met 10 years ago while discussing a marketing project. They quickly realized the other had the energy, vision and solid marketing background that was so lacking in other collaborations. Seizing the opportunity, they joined forces and have been collaborating ever since.

They quickly made a niche sharing their expertise with small business owners who were throwing their hard-earned dollars down the drain on questionable marketing tactics. While consulting on full-blown marketing campaigns and getting stellar results for clients, they also began offering seminars and teleseminars to help small business owners avoid the painful and expensive learning curve that most were experiencing.

In their Fast Track to Marketing Mastery programs and (tele)seminars, Holly and Leslie reveal everything they've learned in a proven step-by-step process. The adage "two heads are better than one" is indeed true. Participants experience Holly's and Leslie's personal touch and synergy, which motivate them to think bigger about their businesses.

Participants love that they are spoon-fed concrete tools and tactics. They like that they master essential marketing content quickly, and they appreciate the opportunity to ask questions and receive answers based on experience.

Holly's Background and Experience:
For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns involving strategic planning and the disciplines of all major and new media. Holly has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue - and won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.

Leslie's Background and Experience:
For the past 20 years Leslie Hamp has helped solopreneurs, small business owners and non-profits boost business and marketing success. Bursting with ideas and enthusiasm, Leslie delights in showing clients where to focus their efforts, how to woo their ideal target market, and how to shave off years of trial and error. Leslie holds a Master of Arts degree in Mass Communications from the University of Wisconsin, is a Certified Guerrilla Marketing Coach, and is a graduate of CoachU. She's also the recipient of a Bronze Award for feature article writing from the National Council of Marketing and Public Relations and serves on the USA Today Small Business Panel.

About Lorraine Cohen:
Lorraine Cohen, President of Powerfull Living, brings more than 25 years experience in personal and business coaching, psychological counselling, and sales to thousands of business owners, entrepreneurs, and executives to have greater career success and personal happiness in their life. A published writer, Lorraine is a sought-after speaker and seminar leader engaging audiences on topics of business development, leadership proficiency, and personal enrichment. She is the host of Powerfull Living Radio Show, compelling conversations for business and personal success. Visit www.powerfull-living.biz to learn more about Lorraine’s services, success products, and programs.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com