Are You One of the New Mid-Life Entrepreneurs?

It used to be that middle age was the time to buy a fancy sports car, take up hang-gliding and mountain climbing, and dump your old life-partner for a newer model. They called it mid-life crisis, the sudden realization that life is finite and the time to achieve your dreams is already half gone.

Times change. It’s not that 30 to 40-year-olds have all magically come to grips with middle-age. It’s just that – for many millions of them – the method of scratching their feelings of angst has altered. Now, rather than buying a cheap toupee and bluffing their way into trendy night spots, many in the 30-to-40-year-old club have decided that the best and most exciting way to take their life in a new direction is to shuck their suit and tie and drop-kick their 9 to 5 lifestyle into another time zone.

What this new generation of mid-lifers has discovered is the joy of starting and running their own business. They are part of the new and ever-growing legions of mid-life entrepreneurs.

Today, according to the U.S. Census Bureau, almost one quarter of new business start-ups are helmed by someone age 30 to 50. Take Andrew Aussie, 39, who was head of marketing for 11 years for Kashi brand cereals before deciding that he could do a better job on his own and, at age 37, started his own natural food company, Honest Foods. Next year he expects to top $1 million in sales. Or Reed Hastings, who, after being charged more than $40 in late fees at a video store, decided there had to be a better way and, at age 42, founded the highly-successful Netflix DVD subscription service. Then there’s Bige Doruk, 40, and her husband, Ib Olsen, 44, who together founded Gaia Power Technologies of New York. Their new start-up enterprise sells the PowerTower, an electronic storage device that allows homeowners and business people to continue running their electrical equipment during power outages. Already they are projecting sales of $5 to $10 million in the coming year.

Not all middle-aged entrepreneurs strive for the mega-success of a Netflix, but the Census Bureau estimates that over the next decade new business start-ups by middle-aged “regular folks” will account for as much as 65% of the nation’s goods and services.

So the choice is yours – you can either hop on a sailboat for a solo voyage around the world or you can retool your life by putting your passions to work as one of the new breed of middle-aged entrepreneurs.

Want to join the new ranks of successful young entrepreneurs. Let us show you how to blast your business to the next level with your customized Fast Track to Marketing Mastery program.

© 2007 BoostYourBottomLine.com

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