Your sales prospects need to see or hear from you at least 7 – 10 times before they’ll consider contacting you, more even now, due to the tough economic state. Wouldn’t it be nice if you were guaranteed a sale 100% of the time? This is an attainable goal if, and only if you pull together a great sales process.
Brainstorm and adopt a multi-step process that evolves from initial contact to the sale. The first and most important step is your approach. Without a solid approach of what, who, how, and why you are selling, you can forget about that happy sales ending. After the initial contact you’ll want to determine their needs, demonstrate the features/benefits, handle hard-hitting questions, and finally – know when and how to close the sale.
Hint: even though they can’t see you, customers on the other end of the line can sense your demeanor. If it helps, stand up when you are on the phone, walk around, and an important tip; smile. Selling your service of product with a smile – even on the phone will only benefit your sales goals.
You can grow your business in today’s economy. Start now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, May 28, 2009
Tuesday, May 26, 2009
Money Saving Tax Tips
With the business tax season now behind you, breathe a sigh of relief and implement simple steps to ensure you’re in great shape next year:
• Become your own accountant. With limited funds, guerrilla marketers must get creative. There are inexpensive computer programs that will allow you to keep track of your income and expenses on a weekly or monthly basis, making the end of the year tax time a synch.
• Get a business bank account. A common mistake is to mix personal and business finances. Business transactions will be better accounted for and easier to control if they are listed separately.
• Keep receipts. To claim tax credits and deductions you must have proof of expenditures and also written records of travel and entertainment costs.
• Plan ahead for tax payments. Business owners must pay taxes on their earnings. Set aside a separate percent of income solely for estimated federal and state tax payments that need to be made monthly or quarterly.
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
• Become your own accountant. With limited funds, guerrilla marketers must get creative. There are inexpensive computer programs that will allow you to keep track of your income and expenses on a weekly or monthly basis, making the end of the year tax time a synch.
• Get a business bank account. A common mistake is to mix personal and business finances. Business transactions will be better accounted for and easier to control if they are listed separately.
• Keep receipts. To claim tax credits and deductions you must have proof of expenditures and also written records of travel and entertainment costs.
• Plan ahead for tax payments. Business owners must pay taxes on their earnings. Set aside a separate percent of income solely for estimated federal and state tax payments that need to be made monthly or quarterly.
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, May 21, 2009
Earth Day More than a Cash Gimmick
Earth Day was on April 22, to celebrate Earth's life and beauty and to alert earthlings to the need for preserving and renewing the threatened ecological balances upon which all life on Earth depends. To most companies, this meant cashing in on ‘must have’ eco-friendly products to be sold to commemorate the day. But for others, this meant participating in an earth event to help them get their name out. (Which, in our opinion, was more eco-friendly than the products of stuff sold that we don’t need!)
It’s great that so many companies put on their green camouflage one day a year and give back to the earth, but to succeed as a ‘green’ contender, this must be done 365 days a year. More cities should take a look at San Francisco’s 2 year ban on hard-to-recycle plastic bags in major grocery and retail stores. This ban has saved 5 million plastic bags a month from littering streets and choking marine life. The city has even added curbside compost pickup to its array of earth-saving goodness.
We love that the city of San Francisco has taken a serious approach to earning their green stripes. You can launch your own business-boosting eco-friendly campaign in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
It’s great that so many companies put on their green camouflage one day a year and give back to the earth, but to succeed as a ‘green’ contender, this must be done 365 days a year. More cities should take a look at San Francisco’s 2 year ban on hard-to-recycle plastic bags in major grocery and retail stores. This ban has saved 5 million plastic bags a month from littering streets and choking marine life. The city has even added curbside compost pickup to its array of earth-saving goodness.
We love that the city of San Francisco has taken a serious approach to earning their green stripes. You can launch your own business-boosting eco-friendly campaign in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 19, 2009
Recession Quick Tip...Keep Pricing Consistent
In a down economy, the real issue with sales is that the customer doesn't see the value in what you might be selling and good salespeople know that pricing is rarely the issue — even if the customer claims it is. Instead of lowering your prices, focus your time and energy on "sweetening your deal." Consider offering a freebie, partnering with a company to offer more and lower ad costs, and most of all make sure the benefits of your product or service are fully understood.
The biggest mistake you can make is to drastically reduce your prices during a recession. Sure, it may seem like a good idea at the time, but if you aren’t ready to live with that new brand position far beyond the recession than forgo that plan of attack.
Jay Conrad Levinson, father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy. "The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"
You can grow your business in today’s economy. Find out how at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
The biggest mistake you can make is to drastically reduce your prices during a recession. Sure, it may seem like a good idea at the time, but if you aren’t ready to live with that new brand position far beyond the recession than forgo that plan of attack.
Jay Conrad Levinson, father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy. "The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"
You can grow your business in today’s economy. Find out how at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, May 14, 2009
Recession Quick Tip...Think Guerrilla Marketing
Want to save money and still get ahead in today’s economy? Adopt a guerrilla marketing mindset. Be prepared to invest time, energy and imagination. Quit doling out cash until you learn what works and why.
Think outside the box. While you figure out what works and why for your business, invest in free ways to market your business. Yes, FREE ways to market your business! As an industry expert in your field, share your knowledge with others through the use of online newsletters, blogs, or free speaking engagements at your local Chamber.
Once you start with writing a good guerrilla marketing plan, making sure you’re implementing 5 effective strategies at any given time, and then follow your plan to success.
Need a plan to get your business on the fast track? We’ll show you what strategies to use and how. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Think outside the box. While you figure out what works and why for your business, invest in free ways to market your business. Yes, FREE ways to market your business! As an industry expert in your field, share your knowledge with others through the use of online newsletters, blogs, or free speaking engagements at your local Chamber.
Once you start with writing a good guerrilla marketing plan, making sure you’re implementing 5 effective strategies at any given time, and then follow your plan to success.
Need a plan to get your business on the fast track? We’ll show you what strategies to use and how. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 12, 2009
Recession Quick Tip...Focus on Relationships
Keeping your customers in uncertain times is key, but the process of turning those clients into loyalists should start way before the economy takes a turn. You’ll want to adopt the mindset that a sale isn’t just a transaction; it’s a relationship. Offer the best service before, during and after the sale. Notice we didn’t say “sell,” but service by offering free valuable information that keeps you top-of-mind.
Ensure they will come back to you by providing them with the best quality service that will have them shouting your praises. You can bet that your satisfied customers will be back and will also spread the news of your good service via word of mouth.
After the sale– remember to “service” your clients. This could mean sending them a post card thanking them for their loyalty with a discount on their next purchase, or on a more personal level – give them a call! They will be pleasantly surprised by your efforts to guarantee their satisfaction.
Lastly, draft….Hint: you’re reading a free article right now! But it can lead you to the best tool for following up with your clients effortlessly on a regular basis: Automate Your Marketing.
You can grow your business in today’s economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Ensure they will come back to you by providing them with the best quality service that will have them shouting your praises. You can bet that your satisfied customers will be back and will also spread the news of your good service via word of mouth.
After the sale– remember to “service” your clients. This could mean sending them a post card thanking them for their loyalty with a discount on their next purchase, or on a more personal level – give them a call! They will be pleasantly surprised by your efforts to guarantee their satisfaction.
Lastly, draft….Hint: you’re reading a free article right now! But it can lead you to the best tool for following up with your clients effortlessly on a regular basis: Automate Your Marketing.
You can grow your business in today’s economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, May 07, 2009
5 Tips to Convert More Prospects into Customers
Do you know your conversion rate? In other words, how many people that walk into your store (or visit your web site) actually buy something? This is your conversion rate. Don't expect to convert 100% of prospects, but strive to!
Here are 5 simple, but often overlooked, tips:
1. Smile, and be nice.
2. Make your products easy to obtain.
3. Offer free samples.
4. Give additional, helpful tips.
5. Don't let them leave without a "next step" commitment.
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Here are 5 simple, but often overlooked, tips:
1. Smile, and be nice.
2. Make your products easy to obtain.
3. Offer free samples.
4. Give additional, helpful tips.
5. Don't let them leave without a "next step" commitment.
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 05, 2009
Guerrilla Marketing Pros/Cons
Guerrilla Marketing Pros:
1. A proven program that has benefited more than 1 million people since 1984
2. Low cost, high impact
3. Bottom line focus on profits
4. Unconventional tactics emphasized to stand out from the competition
5. Focus on marketing goals, marketing calendar and tracking
6. Collaboration emphasized to maximize and leverage every marketing effort
7. Clear focus on target audience and benefits offered to them
8. Publicity opportunities abound
9. Step-by-step sales process increases conversion rate of prospects into customers and raving fans
10. Accountability and success
Guerrilla Marketing Cons:
1. Requires time, energy and imagination
2. Requires planning, follow through and tracking
3. Requires development of fusion marketing partners and collaborations
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
1. A proven program that has benefited more than 1 million people since 1984
2. Low cost, high impact
3. Bottom line focus on profits
4. Unconventional tactics emphasized to stand out from the competition
5. Focus on marketing goals, marketing calendar and tracking
6. Collaboration emphasized to maximize and leverage every marketing effort
7. Clear focus on target audience and benefits offered to them
8. Publicity opportunities abound
9. Step-by-step sales process increases conversion rate of prospects into customers and raving fans
10. Accountability and success
Guerrilla Marketing Cons:
1. Requires time, energy and imagination
2. Requires planning, follow through and tracking
3. Requires development of fusion marketing partners and collaborations
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Subscribe to:
Posts (Atom)
