Saying Adios

Will American Idol survive without Simon Cowell? He told fellow judge Ellen DeGeneres this week that he’s feeling a bit sad, but he’s also clearly excited for a change — telling Oprah Winfrey last week that he’s “on automatic pilot” a lot of the time. “I can’t hide it when I’m bored. I just can’t fake it,” he said. Idol will miss him more than they know, as he leaves the show to start his own talent competition The X-Factor. Follow your passion by tapping relationships to figure out how you can transition current work into something new.

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

Win-Win

What makes fusion marketing a success? TEAMWORK! First and foremost, identify your Power Partners. Second, communicate and determine the offers for each partner. Next, set up regular meetings to ensure everyone agrees on how to market each other’s business. And of course, share prospect and lead lists. It’s really a win-win for everyone involved!

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

License Plate Not Allowed

Is "Bioch" a bad word? New Jersey thinks so. They're trying to take away one resident's custom BIOCH license plates because they received a complaint that they were “offensive”. The owner is upset because people like the plates and think they are funny. Now she has no choice but to turn in the plates or New Jersey will not renew her registration. Same goes for your business; you can’t expect to hit cruise and never experience a big bump in the road. You’ll have to think fast and always be on your toes to overcome those obstacles. Hhmmm… maybe she could change it to BIOTCH and persuade them it stands for BIOTECH? HA!

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

YouTube Turns 5

YouTube turns 5 this month. With two billion views every day, it's hard to imagine an Internet without it. YouTube is much more than a domain name; it’s a utility, a social network, a search engine, a source of online storage, and an endless source of entertainment to pass the time. I predict it’s only a matter of time before YouTube starts charging monthly fees to subscribers. It’s pretty genius marketing scheme that any business could follow. Offer free incentives or new client specials to help build your rock solid customer base. Just make sure to keep ‘em happy once they’re hooked. Better yet? Team up with other businesses to sweeten the deal.

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

Spoken from the Heart

The former first lady, Laura Bush, has embarked on a national book tour. Her new memoir, Spoken from the Heart, is a very candid look at her childhood, courting days with George Bush, and her time in the White House. She also details a tragic accident that changed her life forever. Her book should encourage business owners to be real and show their personality. You may turn off some people, but most will welcome the refreshing honesty and personality.

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

New Kid on the Block

President Barack Obama nominated Solicitor General Elena Kagan to the Supreme Court yesterday, declaring the former Harvard Law School dean "one of the nation's foremost legal minds." She’s the court's youngest justice and one of three female members. Some critics argue whether or not she’s qualified due to her lack of court experience. Compare that to a new business. In my opinion, sometimes the novice is driven by pure motivation to be the ‘best that they can be.’ When you know you're right, trust your instincts. Ignore the critics and surround yourself with positive supporters!

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

The Sweet Stuff

Out with the old, in with the new! As Sandra Bullock leaves husband Jesse James, she has one man who she’s standing by; her new son Louis. The city of New Orleans is still buzzing with the news that Louis is from New Orleans – and the Oscar winner is getting a lot of love sent her way. Not only is she a talented actress, but she is a true humanitarian. Team up with other area businesses to pay it forward. You’ll be amazed at how good it feels to give back.

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com

Mother's Day is Big Business

According to research, consumers will spend close to 16 billion dollars on Mother's Day this year. How can marketers tap into this? Make an emotional connection. Rather than saying “Don’t forget Mother’s Day”, if you were a kitchen/appliance store you could rather ask, “Did your Mom teach you how to bake? Make her feel special on May 9th.” So this year, be sentimental, not generic.

~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com