According to research, consumers will spend close to 16 billion dollars on Mother's Day this year. How can marketers tap into this? Make an emotional connection. Rather than saying “Don’t forget Mother’s Day”, if you were a kitchen/appliance store you could rather ask, “Did your Mom teach you how to bake? Make her feel special on May 9th.” So this year, be sentimental, not generic.
~ Holly George & Your Spitfire Promotion TeamWe roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com
Tuesday, May 04, 2010
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