A Different Kind of New Year's Resolution for Your Business & Life

We're already hearing clients declare their 2009 New Year's Resolutions. Get Organized, Lose Weight. Spend More time with the Family, Earn More Money, Write A Book, Launch A Workshop.

Well guess what? Most resolutions just don't work. That's why we're recommending a new kind of New Year's Resolution common among coaches. In 2009 select just one word to guide your actions and your thoughts.

For instance, let’s say you were going to declare "Launch A Workshop" as one of your resolutions. With that declaration your mind spins around all of the to do's involved in making it happen. You're overwhelmed even before you start. Instead of "Launch A Workshop," focus on one word. What's the underlying goal? Is it prosperity or abundance? Wealth or growth? You get the picture. Select and keep one word in your mind as you take action or run up against unexpected barriers. It's a much gentler, supportive approach to business and life.

Let your mind spin off the following words, come up with your own, and embrace one that is PERFECT for YOU. Happy New Year!

Abundance

Prosperity

Wealth

Confidence

Growth

Success

Effortless

Gratitude

Health

Courage

Action

Trust

Mastery

Creativity

Yes

No

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Moms Launch Home-Based Businesses at Unprecedented Rate

Did you know that www.mompreneursonline.com attracts 7 million visitors a month, and women account for more than half of all new businesses. Inspiring!

Most mompreneurs start their businesses to have a career that's flexible for family life. Moms want to own a business so they don’t have to work traditional hours and so they can create schedules that support motherhood. Balancing family and work can be difficult, but rewarding if successful. Read on to discover mompreneurs’ secrets to success.

1. Flexibility. Mompreneurs are split into so many directions. It’s hard to have focus with so little time. We are a mom, wife, friend, sister, cook, housekeeper and the list goes on. If you want your business to thrive, balancing time between family and work and having a flexible schedule is a must.

2. Can-Do Attitude. Technology and changing attitudes have made it easier to create home-based businesses. If a friend or relative questions your desire to start a business; don’t give up. Some mompreneurs have said most friends and relatives thought they were crazy for starting their own business and weren’t very supportive. If YOU have a yes-yes attitude, your business will succeed.

3. Perseverance. Instead of thinking about all you didn’t accomplish in a day, recognize all that you did. Not everything will go as planned. Starting your own business is often times unpredictable, and a savvy business owner will treat these matters as a small road bump, not a road block.

Thinking about getting on the Mompreneur bandwagon? Do your homework and create an unmistakable brand identity and solid marketing plan. We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Wisconsin Cheddar Takes On A New Personality

December’s issue of Wisconsin’s Small Business Magazine Corporate Report highlights a lively love for Wisconsin Cheese ad campaign. The first series can be found in November issues of Better Homes and Gardens, Food & Wine, Gourmet, Midwest Living, and Cooking Light magazines.

The first ad in the series focused on the personality of Cheddar, with a headline reading:

“Wisconsin Cheddar – a Prima Donna he is not.” The ad goes on to say, “Cheddar. He’s reliable, hardworking, and there with a truck when you need to move a couch. Cheddar likes his beer, his burgers, and his baked potatoes. But at the same time, he’s not opposed to a glass of merlot or zinfandel if the mood should strike. Just don’t expect to see him drinking it with his pinkie sticking out.”

The creators of the ad campaign thought outside the box by expanding the generic “cheesehead” perception to a unique, intimate relationship with Wisconsin Cheese. In the process they got some buzz from the Wisconsin’s Small Business Magazine. Good Guerrillas.

Want to boost your ad campaign and generate some serious buzz? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing in Today's Economy

Last Monday we posted a blog about pitching interview ideas to the media. Today, thanks to that pitching, we did an interview on Business for Breakfast with KFNN 1510, Financial News Radio in Phoenix. The topic: Guerrilla Marketing in Today's Economy.

We LOVE doing interviews. Millions of entrepreneurs and small business owners throughout the United States listen to talk radio every day...and they're hungry for low-cost, high-impact marketing strategies to help them survive today's tough economy. Here are the 6 steps that we shared today on Business for Breakfast... the very steps we walk every one of
our clients through to success.

Step 1: Develop a memorable and unmistakable brand identity.
We guarantee that there is one thing you do better than your competitors. Identify it. Protect it. And shout it out. For example, at Boost Your Bottom Line, 100% of our clients grow their business. We don’t know of many competitors who can make that powerful statement. But if they did, at this point, they’d just sound like copycats.

Step 2: Connect deeply with your target audience.
Not every Tom, Dick & Harry wants your stuff. Rather, a small but very well-defined group of loyal customers brings in 80% of your sales. Define your core target audience right down to the foods they eat. Focus on these customers… and finding more just like them. They are your key to success.

Step 3: Dream big and tell your friends.
Set realistic goals for your business... detailed and quantified, considering every sales category you offer. Doing this numbers exercise alone will shine a spotlight on where your biggest growth can occur. And then, share your sales goals with your friends… like Leslie and Holly. Throwing this information “out there” can be a scary leap, but it’s the only way you can be held accountable to reaching your goals.

Step 4: Create compelling offers that pull customers in like a magnet.
What can you offer that makes you special? What will convince your loyal customers to stick with you forever… and tell their friends about you? Prospects need to hear from you 7-10 times before they’ll take action. Get a simple sales process that involves non-pushy messages that inspire buyers. Check out one cool tool we use every day at www.boostyourbottomline.com/cooltool

Step 5: Implement strategies that are just right for you & your budget.
You must take different action for different results. Doing the same old thing will bring the same lackluster results. If you truly want to realize different results, embracing new and different ideas is a must. Think big ideas, not big spending. And be consistent in design and message. This includes considering everything from newspaper ads to events to web marketing to real Guerrilla Marketing-style, out-of-the-box thinking.

Step 6: Take Action!
It’s a crucial first step to write a solid, actionable marketing plan to tackle all your challenges head-on. Your plan should address everything we talked about in detail… and be your roadmap to success… with the step-by-steps built right in.

Dare to take off some hats. Don’t do it all yourself. Decide what you can “farm out” to others for a small payment. This frees up your time to focus on growing your business… even in this economy. This includes getting help with your marketing.

We’ll give you laser focus right now… in a free consult when you jet us an e-mail us at info@boostyourbottomline.com or sign
up at www.boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box™. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Cheap Business is Big Business

You wouldn't think anybody would have to spell out the benefit of having more money, yet it's an unexpectedly important brand promise. Wal-Mart has upped its original campaign from the yellow smiley face knocking down prices, to literally showing the amounts of money average families can save by spending. The slogan: “Save Money. Live Better.” It is direct, to the point, and shows the benefit of saving money on everyday items that consumers need.

The economy is the number one issue for Americans these days, and Wal-Mart’s has tapped into that consumers challenge. One advertisement suggests the average Wal-Mart shopper can save nearly $2,500 per year and asks, “What will you do with the money you save?”

Can a consumer really save $2,500 over the course of 365 days at Wal-Mart? One study suggests the average consumer can expect to save around $100-$250 per year. The important point is how Wal-Mart is tapping into consumer needs.

Wal-Mart U.S. CEO Eduardo Castro-Wright remarked, “We understand their concerns and it’s clear they are relying on Wal-Mart more than ever. We’ve been our customers’ advocate for more than 40 years and this new advertising campaign reinforces that we will continue to be there for them.”

Wal-Mart was smart to launch this ‘hits-home-hard’ campaign that shows price conscience shoppers they will save money – to spend elsewhere. Smart messaging that will pull their core target marketing in like a magnet.

Want to increase profits while showing your valued customers how to save time and money? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Guerrilla Marketing Advantage

During an economic downturn, there will always be businesses that still excel. How? By adopting the right mindset and the right strategies.

Guerrilla Marketers are able to focus on getting twice the amount of work done in half the time. With the ability to obtain pertinent information about the current market, they can create a solid marketing plan to meet their business needs.

With an eye on results, guerrilla business owners can identify competitor gaps in the market. When the market and their competition is weak, they are able to concentrate on the void with heavy product and service advantages.

Additionally, business owners who want to grow do not put all of their eggs into one basket. They are flexible and reserve funds for new marketing tactics. Successful companies are subtle about their success, which helps to reduce the number of businesses that will copy their efforts. Surprisingly, they are often able to put in fewer hours by forgetting about their efforts and focusing on their results.

Want to learn how to strategize like a Guerrilla Marketer? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Pre-Holidays Are the Time for Media Pitches

It's not only Monday, it's one of the most hectic times of the year. Yet I know this is an ideal time to pitch story ideas to the media. Why? There are plenty of opportunities as journalists, bloggers and web editors search for material. Many businesses, schools and colleges close for the holiday season. Many people are traveling, shopping and attending holiday gatherings. December pitching is usually put on hold until the New Year, so make hay while everyone is away!

-- Know the media you are contacting.

-- When you pitch, suggest a specific idea for a talk radio program, a TV show or a print publication.

-- Provide additional ideas and sources to round out the story.

-- Focus on building a relationship with the reporter or editor.

As we mention again and again in Shout it Out: Power PR to Create A Buzz & Get In the News, your top priority is to help editors and reporters as much as possible. You'll provide newsworthy ideas on a silver platter. You'll establish yourself as the person to turn to in a pinch. You'll provide well-written pitches and releases that can be used as written. And you'll set yourself up for consistent publicity.

It is Monday, It is a hectic time of the year. And it is time to start pitching to the media. Good thing we have a targeted list, a strong idea and the mindset to make hay while everyone is away.

Want to learn how to pitch ideas to media? Sign up for your free Jumpstart Call to brainstorm ideas.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

7 Steps to Simple Holiday Marketing

Tis the season for parties, gift giving AND networking. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business owners to market. Why? A key Guerrilla Marketing tactic is networking, and networking is a natural during the holiday season. A few suggestions:

1. Be prepared. Before attending a holiday event, find out who will be there and how they are connected to the host(s). Mentally prepare some questions that you can rely on to create an interactive conversation.

2. Skip the elevator pitch and hand out business cards only when requested. Keep in mind that holiday gatherings are different from business networking meetings. While a guest may be from a company you’d love to work with, pitching him or her in the midst of the holiday gathering may not be in your best interest. Instead, greet your contact warmly and sincerely, using eye contact.

3. Spend more time asking questions and listening than talking. Ask relevant questions, and listen carefully to the answers. Maybe you’ll strike up a conversation with, "How has business been going?” or “Who are your ideal clients/customers these days?” or “Any new business plans for the New Year?” Spending more time listening than talking is a key Guerrilla Marketing concept we encourage all of our clients to master.

4. Be prepared with your own reply to "What's new?" -- something concise but intriguing, such as "Our graphic designer just knocked our socks off with another outstanding logo design and visual identity for a new client.” If the person's eyes glaze over, move on to another topic. But if they ask questions, continue the conversation with short bits of information, keeping it a give-and-take exchange. You’re sharing your expertise and how you work with others.

5. Develop a strategy to stay in touch after the holidays. If appropriate say, “I'm planning a new workshop with red hot marketing tips for small businesses. If you’d like, give me your card and I'll put you on our list and send some information."

6. Take advantage of automation to remain top of mind. We encourage small business owners to adopt a simple, effective, online system to make follow up a snap: www.boosyourbottomline.com/resources/tools.shtml

7. Have fun! Being with someone who is enthusiastic and interesting is a powerful draw. If you're at the right place at the right time, you’ll not only enjoy the holiday gathering; you could also make some very profitable business connections for the New Year.

Want to learn how to maximize your networking during the holiday season and beyond? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Where Guerrillas Market for Free

We just got a note from our mentor Jay Conrad Levinson, the Father of Guerrilla Marketing. He reminded us of places where savvy Guerrillas market for free. We want to pass it on to remind small business owners there are free and low-cost marketing solutions to keep you front and center in today's tough economy.

Guerrillas post signs in places where there is high visibility and no cost:

• In front of their own business
• In front of neighboring businesses
• Subway stations
• School offices
• Senior recreational facilities and retirement homes
• College dormitories -- in the community area, hallways and bathrooms)
• Fraternities and Sororities
• Churches
• Other local community clubs and organizations
• Apartment buildings -- in laundry rooms)
• Community activity centers
• Grocery stores
• Shopping malls
• Car washes
• Laundromats
• Condominium complex party centers
• Hotel and motel lobbies
• Utility poles
• Military cafeterias and recreation centers
• Counters of public places
• Meeting convention centers and rooms
• Construction walls
• Libraries
• Union halls
• Chambers of Commerce
• Medical or professional offices
• Roller rinks and bowling alleys
• Waiting rooms at auto repair and tire shops
• Liquor and convenience stores
• Company bulletin boards of friends and family
• Tourist information centers
• Highway rest stops
• Banks
• Factories
• Their cars -- featuring a compelling sign, parked in a conspicuous place
• On the fences outside a construction site

That's where guerrillas market for free. Where they market close to free?

• College and high school newspapers and yearbooks
• Classified services on the World Wide Web -- many are free
• Classified services on commercial online services -- many are free
• Local entertainment and tourist magazines
• Community group and association newsletters
• Small, local newspapers
• Chamber of Commerce publications
• Radio talk shows -- by appearing as a guest or calling in
• A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, "From here it looks like you could use some new underwear."
• Projected at night onto the side of a building.
• On your voice-mail message, but please keep it brief

Want to brainstorm low-cost marketing solutions for your business? Sign up for your free Jumpstart coaching call today at http://www.boostyourbottomline.com/freebie/

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Your Logo Defines Your Business

Ever stop to think about the visual identity of your business? A lot of work and brainstorming goes into creating a logo that captures the mission of a company or organization, is simple yet effective, and can be printed on various media at different sizes. A poorly designed logo can make a company look unprofessional, and a logo that is not memorable or effective can limit a company’s success.

A good visual identity can make or break a business. Take the Google logo for example. Its bright primary colors and font make it memorable and instantly recognizable. Even Dennis Hwang, the guy behind the designs for the festive Google doodles is famous.

Ever notice the FedEx logo and how it hints at the corporation’s mission by employing a sideways arrow between the “E” and the “x”? Perfect for a shipping company as it incorporates motion and delivery.

When designing your logo, think about what your company stands for. What is your unmistakable brand identity? DO NOT spend a penny until you figure it out. We can help.

Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Standup Nation's Wackiest Business Entrants for 2008

We’re always jazzed hearing how small business owners turn their passionate ideas into a successful business. Take ForTheFit.com. Consuelo Bova turned her frustration shopping for her 5’7” husband, Jeffrey, into a profitable home-based business selling short men’s clothing. She literally took her business, ForTheFit.com to new heights.

Shorter men are often directed to the boy’s or young men’s departments, where clothing is generally inappropriate for working professionals. Tailoring is another common solution, but in the down economy with gas topping $3/gallon, traditional shopping has also gotten too expensive for short men, considering at least one round-trip to the store, plus two to the tailor (once to be measured, then for pick-up), in addition to already steep alteration costs. Because ForTheFit.com is an online retailer, available for shopping 24 x 7, they serve customers across the U.S. and internationally.

Consuelo Bova hit the bullseye when she founded ForTheFit.com. She’s done so well with this niche that her business is among the 2008 StartUpNation 100 Competition.

Want to turn your passionate idea into a successful business? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Standup Nation's Wackiest Business Entrants for 2008

Each year StandupNation celebrates America’s most outstanding home-based businesses and the people behind them in several competition categories. Below are some of the wackiest business entrants… that actually work! One idea: Show Off Cards.

Business cards from Show Off Cards based in Greensboro, NC help customers break the ice, get some attention and THEN they can move in for the sale. Want business cards with you as a cartoon with six-pack abs? Want to fly? Imagination is endless. At Show Off Cards, their motto is truly a unique business card that lets the real you - or at least a supercharged version of you - shine through. Your Show Off Business Card will be unlike any business card they've seen before and it will definitely create a buzz.

As true blue guerrilla marketers, we’ve used a bookmark format for years. Click here to see how our cards stand out from the crowd. Prospects and clients LOVE these bookmarks, view them as a gift and tend to keep them as bookmarks.

Want to learn how to make your cards stand out with customers and prospects? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Our Most Profitable Guerrilla Marketing Strategies: Bullseye Brochures

This is Part II of Our Most Profitable Guerrilla Marketing Strategies.

I’m Leslie Hamp from boostyourbottomline.com, and I am eager to share an incredibly profitable guerrilla marketing strategy: Bullseye Brochures aimed at a specific target audience.

We all know it's a challenge to stand out in today's cluttered marketplace.

The average person is bombarded with 3,500 marketing messages every day;

There are millions of web sites;

In-boxes are full of e-mail sales letters; and

There is visual clutter everywhere you look.

You need an eye-catching marketing piece that instantly snags the attention of your prospects and customers, establishes an emotional connection, AND inspires them to buy from you.

I stumbled upon Bullseye Brochures years ago when I was getting ready to attend a coaching conference in Florida, where, by the way, I had the good fortune of meeting Mitch Meyerson, the founder of the Guerrilla Marketing Coach Certification program, plus hundreds of other coaches.

I was working on brochure and postcard ideas for that conference and decided to combine both into one piece. Little did I know how effective this tactic would be for our own business as well as for our clients around the world.

So here’s a quick snapshot:
Bullseye Brochures are 2.5” x 9 “ in size

• Feature a photo, key messages and a strong call to action
• Fit neatly into an business-sized envelope
• Provide space for a hand-written note on the back
• Simplify the 7-10 contacts typically necessary to close a sale
• Are an ideal size to present as a bookmark
• Are often-times viewed as a gift that prospect holds on to

You can see a sample of the 2 designs we’re currently using at www.boostyourbottomline.com/cooltool
plus other cool tools here!

I challenge each of you to adopt Bullseye Brochures, hand them to your ideal customers and prospects, and mail them to your targeted prospect list. When you do, you’ll be communicating with your ideal customers and clients with a piece that stops them in their tracks, establishes an emotional connection, AND inspires them to buy from you.

Want help standing out in today's economy? Contact us at info@boostyourbottomline.com to discover how to leverage Bullseye Brochures and targeted prospect lists for your own business.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Our Most Profitable Guerrilla Marketing Strategies: Targeted Action

This is Part I of Our Most Profitable Guerrilla Marketing Strategies. Part II will be featured on Thursday, November 13th.

This is Holly George with boostyourbottomline.com, and my most profitable guerrilla marketing strategy by far is ‘Living the 80/20 Rule.’

Now you know that true guerrilla marketing strategies are LOW COST with HIGH IMPACT… something never needed MORE than in today’s economy. And the ‘80/20 Rule’ is as guerrilla as it gets. When you apply the ‘80/20 Rule’ to your life, you will reap bigger rewards with less effort. Living the 80/20 Rule, you’ll find that you are more efficient, more focused, and more profitable.

I’ll explain, starting with a couple simple concepts that anyone can relate to:

• 80% of your favorite outfits comes from 20% of your wardrobe
Think about it. Is it time to clear some clutter?

• 80% of your energy comes from 20% of the foods you eat
You can become more focused and heighten your energy level simply by replacing your snack.

Now let’s get serious and apply the ‘80/20 Rule’ to growing your business:

• 80% of your time at work yields 20% of your best billable hours
What do you enjoy the most? What activity brings in the most income? Do that… do that MORE.

• 80% of your sales comes from 20% of your products or services
Are you wasting time on dog products? Don’t do this. FOCUS on selling your BEST products and services… nothing else. Sure, you’ll make other sales. But I’m telling you to FOCUS and PROMOTE only your best. You will reap bigger rewards for this.

• 80% of your profits come from 20% of your customers
Now this last one is a POWERFUL statistic… one that 90% of business owners NEVER realize… much less act on. So I’ll state this again… 80% of your profits come from 20% of your customers. Close your eyes for me and just visualize your best customer. How old are they? What is their education? Their income? Do they have kids at home? How old? Where do they live? What do they drive? Where do they eat/shop/travel? What are their challenges, their fears? What makes them smile? The more you know about your BEST CUSTOMERS, the easier it will be to go find more of them. They are HANDING you 80% of your sales.

One of the best ways I know to apply the ‘80/20 Rule’ to your business is to acquire a targeted prospect list BASED on your description of your best customer. These lists are very affordable and a really invaluable sales tool that my business partner, Leslie Hamp and I use for ALL of our clients.

Focus, efficiency, and profit. That’s what the ‘80/20 Rule’ delivers. You can see that consciously LIVING the ‘80/20 Rule’ brings to you the ultimate guerrilla prize... and that’s BIG rewards with LESS EFFORT. Now… go live the ‘80/20 Rule.’

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

When Journalists Say "No"

What do you do when you pitch a journalist about an event you'll
be sponsoring or participating in, and the journalist isn't
interested?

Do you move on to the next name on your media resource list and
hope somebody take the bait?

If so, you've skipped an important step. You should be making
notes in your media plan about whether the media outlet you're
contacting accepts online video. If you aren't sure, ask.

Many do, even newspapers and magazines which traditionally have
been interested in stories only for print. They're hungry for
user-generated video for their websites. And when you provide it,
sometimes the most amazing things happen.

When you shoot, say, a two-minute video about an event you've
sponsored--one they weren't interested in covering--that video
could end up not only at their website, but on TV.

It happed to John Easton when he wanted local TV stations to
cover a story about an Australian production company filming a
segment at his son's school. Nobody was interested. So he shot
video himself and provided it to local media and TV stations.
Those same TV stations ended up airing it. Local newspapers also
posted the video at their websites. Even the school district,
which didn't shoot its own video, used it!

You don't need a fancy camera or skills as a videographer. During
a teleseminar I conducted with him several months ago on "9
Clever Ways to Use Video to Become a Publicity Darling in Your
Industry or Community," John said an inexpensive Flip Video
camera can do the trick.

The recording is available as a CD or an electronic transcript
that you can download and be reading as soon as your order has
been approved. Read more about what you'll learn at
http://tinyurl.com/5pbgzn

Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Being Green Can Bring In More Green

Reduce, reuse, recycle... and get rich doing it. For most companies, "Going Green" is no longer just a PR move, but a profitable business decision. Companies can increase profits ten-fold by going green. Limit your printer ink, use recycled ink, or better yet, go paperless. Turn off your computer at the end of the day. Install energy saving light bulbs and equipment. Use recycled materials. It’s simple: higher efficiency means lower operating costs and higher profit margins, as well as an increased demand for eco-friendly products.

Whole Foods is a great example of a profitable green business. We LOVE this company and their motto: "Whole Foods, Whole People, Whole Planet.” Their deep commitment to environmental stewardship puts them at the forefront of the effort to make the planet whole and healthy. In 2006 Whole Foods purchased renewable energy credits from wind farms to offset 100% of their energy use. Not only that, several store locations nationwide have installed solar cells to supplement their regular power. Whole Foods is such a solid brand that they’re living and breathing.

What can you learn from the green phenomenon? A recent study done by The Nielsen Company found that “green” consumers spend more than the average consumer. Products labeled as organic, recycled, or green represent more than $4.4 billion in sales in grocery, drug, and mass merchandiser stores.

Want to learn how to attract these “green” consumers? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Launch A Kickoff Event to Get Your Marketing Team Excited

When a new product comes along, it’s a perfect opportunity to create a buzz and get everyone excited. Hold an event in conjunction with the new launch. Fielding questions during a kickoff lunch, for instance, will build excitement around the product or service and its benefits. Attach a sales incentive to create even more excitement among your staff. Offering a block of seats for an upcoming sports event or concert, for instance, ensures marketing and sales people will be focused on making the new launch a success, and it gives your entire marketing and sales team a unified goal to shoot for together.

Want to brainstorm ways to motivate your marketing and sales team? Email info@boostyourbottomline.com to brainstorm or for feedback on big buzz ideas.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Tune Up Your Team With Back-to-Basics Tactics

Is it time to tune-up your marketing team, reinforce their purpose, and remind them of your big marketing picture? Here are four ways to get everyone on track, and close more deals as a result:

1. Revisit your core beliefs and company objectives. Part of what fuels your new staff is all the great things they learn about your company’s mission during training. But over time that message fades, and objectives change. So meet with salespeople regularly to discuss your core beliefs and objectives and why they provide benefits to buyers.

2. Differentiation. The more competitive the industry, the less you want your marketing team to provide a boilerplate presentation. Bring your team together to brainstorm all the different points and angles that set your products and services apart from the competition. Encourage creative, out-of-the-box thinking and reiterate challenges that affect what prospects are up against now tied into how you’ll help them solve those challenges. Think benefits.

3. Profile ideal prospects. You don’t want your marketing staff to discount leads, but it’s helpful to know who is and isn’t a high-probability prospect. Once marketing and sales staff know the titles that buy each product, they’re in a much better position to cold call.

4. Reorganize key metrics. Sometimes all it takes to recharge a marketing and sales team is to have them focus all their efforts on one key metric, like prospecting or repeat business. They’ll see results and be reinvigorated.

Need help tuning up your marketing and sales team? Contact info@boostyourbottomline.com today and share your challenge.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

3 Keys to Close the Sale

Great closers know that info is essential to getting a deal done. Do you know how to probe effectively to get to the bottom of what makes buyers tick? Just ask! Prospects will be flattered to be asked and most readily share insights on their buying process, budget, or the areas your company focuses on. Here are three ways to gain the answers you need to close the sale:

1. Positioning: If the question is asked in a way that the answers put you in a better position to serve prospects’ needs, it’s much easier for them to respond. Ask questions suchs as: “In order to make sure we’re providing exactly what you need, what are your biggest priorities right now when it comes to choosing a supplier?”

2. Order: A lot of delicate questions don’t need to be asked up front. Create a sequence that eases prospects in by asking general questions up front to build rapport and increase the level of trust.

3. Tone: Top closers are mindful to ask questions in a respectful but confident and assumptive manner to support the notion that the answers they’re seeking are necessary to provide the best service possible.

Need help closing the sale? Contact info@boostyourbottomline.com today and share your challenge.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

A Guerrilla Search Idea for New Team Members

Looking for new employees? Not to pressure you, but choosing the right people for your business team is one of the most important decisions you'll ever make. If you rely on your inexperienced friends, you could be stuck in the garage forever. It's not easy figuring out who to hire or what to ask them. Sometimes even a person who recommends a potential candidate can be sending you down the wrong path. When it comes to hiring key players for your team, bring some guerrilla marketing into your search. Require candidates to send an introduction through You Tube. You’ll be able to experience the candidate’s passion, creativity and commitment to work as a strong member of your team.

Or hire virtual team members. We’ll show you how to tap into graphic designers who will knock your socks off, web designers who will work their magic for YOU, writers who will weave your story into words that sell, and virtual assistants who will keep all your details in play.

Email us today for details so that you can focus on what you do best and hire out the rest.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Learning from the Top Brands

Small businesses can learn plenty from Interbrand's 2008 Best Global Brands report. Today’s important lesson:

Technology Continues to Empower the Consumer

Jason Baer, Interbrand's Director of Verbal Identity in New York City, in "Six laws of collaborative branding," succinctly characterizes the current intersection of branding and technology: "One thing is certain: the days of complete and total jurisdiction over your brand are gone." Understandably, a brand's worst nightmare is of being hijacked by disgruntled customers with plenty of attitude, heaps of time, and a high-speed Internet connection. So if your primary consumers are 15-year-olds, be very afraid. They have plenty of each.

Brands, however, must respect social networking. Corporations spend millions of dollars on marketing research to understand what their customers, and potential customers, are thinking. With the Internet today, that information is everywhere. Brands must deal with positive feedback by being grateful, intelligent, and gracious, reaching out to loyal customers and building mutually beneficial relationships with prospective ones. Negative feedback should be treated deftly and honestly, and never create the impression of being defensive, paranoid, or dismissive. How a brand reacts to negative feedback and criticism speaks volumes about its values, ethics, and maturity. Above all, respect the power of pedestrians on the Web.

Baer writes, "Only brands that actively engage their audiences in a conversation will survive… If we don't ask them to participate, watch out, because they will happily take matters into their own hands. Just look at the hundreds of homemade Apple commercials (or the more antagonistic Microsoft Zune spoofs) on YouTube and you'll see that this can't be stopped. So don't fight this phenomenon. Embrace it."

After all, brands that don't value input from their customers don't have much value themselves. At least that is what online consumers are telling us.

Want to discover how to empower consumers? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Learning from the Top Brands

Small businesses can learn plenty from Interbrand's 2008 Best Global Brands report. Today’s important lesson:

Brands are Defining Borders in the Global Economy

Dr. Jürgen Häusler, CEO of Interbrand Central & Eastern Europe, thinks the branding world has it backwards. He writes, "Brands create nations? Why do we furrow our brows when we read this sentence? Because we usually consider it a law of nature that the cause-and-effect relationship is the other way around: Nations create brands."

With the incredible expansion of international commerce and advances in transportation over the past 100 years, immigrants—both legal and illegal—have become the blood coursing through today's economic circulatory system. The phrase "Made in _____" should be expanded to say "Made in _____, by _____." For example, "Made in the U.S.A., by Mexicans." Or "Made in Italy, by Vietnamese." Or even "Made in France, by some Algerians, four Russians, a Brazilian, and nine Saudi Arabians."

Dr. Häusler explains that when consumers around the globe think of fine "Italian" menswear, they aren't thinking of Italy, the actual country, at all; they are, in fact, collectively thinking of Italian brands such as Armani, Brioni, and Ermenegildo Zegna. The same principle applies to cars, (renowned German car engineering is the genius of Audi, Mercedes, BMW, and Porsche), and booze (all of France doesn't make Champagne, Champagne makes Champagne). Though particular nations may benefit from the halo effect of these brands, which is certainly warranted, credit should be attributed to the brands for the quality of their products and their admirable unwillingness to compromise the brand values that consistently ensure quality.

Want to discover how to define borders in the global economy? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Learn from the Top Brands

Small businesses can learn plenty from Interbrand's 2008 Best Global Brands report. Today’s important lesson:

Know Thyself and Build Trust in Others

Branding communicates a set of values and promises to customers. When a brand delivers on those promises, trust is created, and a relationship based on shared experience and loyalty ensues. That bond is vital to brands, particularly when the economic climate sours and consumers shift their spending habits.

As the 2008 Best Global Brands Executive Summary states, "The uncertainty of a downturn drives consumers to want more for their money and demand a more emotionally rewarding experience for their hard-earned and limited cash." In such times loyalty often competes with necessity. "It's no longer a choice between Nike or Adidas shoes. The question becomes, 'Do I buy shoes or an iPod?'" Not exactly Sophie's Choice, but a tough decision for any parent with kids in high school.

Brands that have and continue to consistently build trust with consumers are better off in tough times than brands that seek to capitalize on the latest trend or exploit the sincerity of the moment—for instance, going green. The article "Sustainability and its impact on brand value," by Paula Oliveira and Andrea Sullivan, concludes with the sentences, "A study published by TerraChoice, an environmental marketing firm, showed that 99% of the 1,018 consumer products surveyed were guilty of greenwashing. These companies risk not only their reputation, but also future earnings for the business." Why? Because consumers can see through the greenwashing malarkey. Consumers were raised by parents who called that sort of thing lying. Check out brandchannel's 2008 brandjunkie awards, where "None" was the number one answer to the question, "What brand do you think is truly (going) 'green'? Why?"

Brands who aren't true to who they say they are can be more susceptible to outside forces and peer pressure from changing markets and emerging trends. There is a difference between being thoughtful, engaged, and flexible, and simply being something you are not. Like trustworthy.

Want to discover how to build trust in others? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Learning from the Top Brands

Small businesses can learn plenty from Interbrand's 2008 Best Global Brands report. Today’s important lesson:

Luxury Brands Adjust to the Tides of the Global Economy

In several hundred years, after the human race has drowned in what used to be the polar ice caps, the world will be a giant blue ocean spangled with bobbing Louis Vuitton handbags and glimmering bottles of Chanel perfume: one huge soup of luxury brands. They are the perfect storm survivors. Luxury brands benefit from a consumer-driven psychological buoyancy that allows them to paddle the currents that stir the global economy.

Manfredi Ricca, managing director of Interbrand's Milan office, explains, "In times of economic expansion, luxury brands will see new segments of consumers who can afford access to luxury brands, but they can always count on a stable core of adepts." In this case, "adepts" means wealthy people and their offspring. Paris Hilton. Putin's nephews.

People like nice things. Unfortunately, most of us can't afford the highest in quality, the finest in elegance, and the sleekest in design. The vast majority of the human race cannot afford a Rolex watch. However, as many economies around the world thrived during the past year, increasing numbers of people came within financial reach of luxury brands. On instinct, understandably, many of these nouveau rich rushed into the nearest Cartier store, purchased the gaudiest bling available, and flaunted their new social status to people who don't even know their name.

Yet, as these demographics become accustomed to nice things, something compelling happens. Ricca explains, "In a mature economy, a consumer's self-confidence derives from being discerning rather than merely rich. Subtle details, which add depth to the product experience, are not within reach of the wealthy, but the wealthy cognoscenti." Indeed, being able to afford Iranian caviar, and being able to deconstruct Iranian caviar, represent two different levels of experience with the luxury-brand lifestyle.

Want to discover how to adjust ot the tides of the global economy? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Top Brands Pave the Way for Small Business

With the U.S. economy slowing since 2001, one would think that international brands would sneak to the top. However, do you realize that 16 of the top 25 global brands are U.S. brands? And eight of these brands occupy spots in the top ten. Other countries enjoying top billing are Finland, Japan (Toyota, Honda and Sony) and Germany (Mercedes Benz and BMW).

Sixteen U.S. brands in the current top 25 is only a slight drop from 18 in 2001. Coke, IBM, Microsoft, GE and Nokia still rank at the top — no surprise. These top 5 stats are holding steady, but the next players are interesting.

As Macintosh worshippers, a warm “welcome” to Apple Computers for their debut this year at #24. Also new to the list since 2001: Google (up from #20 to #10 in just one year); Louis Vuitton (France’s Top 25 debut brand since 2005); H&M Apparel of Sweden. And a wave goodbye to Ford, AT&T and Merrill Lynch.

So, what can Interbrand's 2008 Best Global Brands report teach us about the world's top brands in this growing global economy? Plenty. And what can you, the small business owner, learn from these lessons? Even more.

Lesson #1: Brand Engagement is Crucial

Here is how Merrill Lynch positions its brand online:

Merrill Lynch demonstrates its commitments to clients and shareholders through the firm's emphasis on excellence, integrity and ethical behavior…

If the employees of Merrill Lynch truly believed in and behaved according to the brand attributes promoted on the company's website, they would never have lent large amounts of money to entities who were not qualified to borrow a lawnmower. Though individual citizens share much of the responsibility, financial services touting a devotion to fiscal responsibility and economic viability failed to maintain brand engagement among their ranks, and the result has been a devastating collapse of trust and shivers of recession that are reverberating across the globe.

Investing in the proper training of employees so they embrace and live corporate brand attributes is a key component of branding, so it is not surprising that myopic financial service brands such as AIG, UBS, and Morgan Stanley have all dropped in Interbrand's 2008 Best Global Brands rankings. As the report states, "But while no brand has come away completely unscathed on account of the interdependent nature of the industry, some have weathered the storm significantly better than others." Long-respected stalwarts HSBC and Goldman Sachs, for example, have not only survived but are managing to capitalize on the decline of their competitors.

Want to create a brand that engages your core target audience? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Is It A Creative Guerrilla Marketing Tactic...or A Big Mistake?

Imagine giant white "H's" on a bright blue backdrop on sidewalks around town. It would seem you couldn’t miss the nearly 2-foot square vinyl letter H or the implication that a hospital is nearby. But for many passers-by in Colorado Springs, CO, the letters went completely unnoticed…and that’s bad news for Penrose-St. Francis Health Services and their "significant investment" on a marketing campaign to promote its new full-service hospital. The St. Francis Medical Center, at Powers Boulevard and Woodmen Road, is scheduled to open Aug. 16. Over the next few months, 125 of the sidewalk vinyls like the one downtown will be laid throughout the city for short periods of time. Will this guerrilla marketing tactic generate the big buzz the hospital is seeking? It’s possible…if the campaign also incorporates additional buzz-building activities.

As we continually tell our clients, don’t throw all of your eggs into one basket. In fact we recommend implementing a minimum of 5 marketing tactics at all times. We’ve seen again and again that every small business can gain big exposure, even on limited budgets.

Want to develop your top strategies to pull customers in? We’ll show you step-by-step. Email us today for a free Jumpstart session: info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Secret to Thriving in a Tough Economy

Are you finding that acquiring new customers and making sales
is harder than one year ago?

If you feel this way you are not alone. Millions of small business owners
around the globe are in the same situation

Not sure what to do?... The good news is we have the answer.

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Guerrilla Marketing On The Front Lines: 35 World Class Strategies
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the foreward...

"Guerrilla Marketing On The Front Lines is a collection of stories
about how the men and women in the trenches are out there making
their way and being successful through hard effort and sheer intention…This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward.”

But it gets even better...

If you purchase this book on Amazon TODAY you will get a free VIP pass to a very special 90 minute tele-seminar called

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See you there!

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

New Book Provides Blueprint for Small Business Success

We just picked up a copy of the new book, Guerrilla Marketing on the Frontlines. Wow! Not only does it feature dozens of low-cost, high-impact strategies, it also highlights real-world case studies that will inspire you to take action. You will definitely want to have this among your reference books as it's guaranteed to help you skyrocket success.

Mitch Meyerson and Jay Conrad Levinson, the co-authors of the best selling marketing book in history, brought 35 of the world’s top marketing coaches (our own Leslie Hamp included) together to share their collective insights into the world of marketing, both offline and on. The result is a step-by-step blueprint for success that any business owner can immediately implement. The marketing professionals included in this book include nationally known figures that are now ready to reveal their personal secrets for success. Never before has the general public had access to information of this quality, or proven real-word techniques that get results. With topics ranging from business networking, building partnerships, developing go-to-market strategies to cause marketing and writing winning sales copy this 300 page collection of marketing insight is a solid and indispensable business handbook.

Order it today to jumpstart your marketing PLUS get a fr*ee 20 minute Jumpstart Coaching session with Leslie or Holly to tackle your biggest marketing challenge or pick our brain for a great idea. Here's the link:

http://www.boostyourbottomline.com/freebie/

Happy Marketing!

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Get It… More Money, More Freedom, More Fun: The New Book & Free Guerrilla Marketing Consults for Small Business Owners

Touted as the best marketing approach for small businesses, Guerrilla Marketing has been attributed to the growth of countless small businesses since its creation in the early 1980’s by Jay Conrad Levinson. Levinson’s first book introducing the guerrilla marketing concept has morphed into an empire to include 44 books in 42 languages, along with the latest long-awaited title, co-authored with Mitch Meyerson, of Guerrilla Marketing Coach certification fame: Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring.

In celebration of the book’s release this month, free guerrilla marketing coaching sessions are being offered by Certified Guerrilla Marketing Coaches Leslie Hamp and Holly George, international marketers and founders of Boost Your Bottom Line, to small business owners throughout the U.S., Canada and the United Kingdom.

As a contributing author, Leslie Hamp is happy to offer the free coaching sessions in order to promote small business success. “This book is truly unique as it defines the premise of guerrilla marketing, the mindset of a successful guerrilla marketer, and offers case studies from 35 world-class certified guerrilla marketers to get the reader’s juices flowing,” said Hamp. “But none of this information is worth anything unless you take big action. That’s why Holly and I are offering the free coaching sessions.”

“Meyerson and Levinson have hit a home run as co-authors, including chapters featuring case studies on everything from dreaming big to writing copy, written in real-world format,” said George. “It’s like an encyclopedia, but fun to read! With this new book and coaching to take action, any good small business owner can grow. Small business owners can use their free coaching time to tackle their biggest marketing challenge, pick our brains on a general marketing subject or brainstorm a specific Guerrilla Marketing tactic that gets big results on a shoestring budget.”

“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”

Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to pick up a copy of the book and make arrangements for a power coaching session being offered by Leslie and Holly. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. Leslie and Holly always have an eye on results, and I know they will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”

Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring is now available in stores.

To learn more about Guerrilla Marketing on the Frontlines and to sign up for a free Guerrilla Marketing coaching session (first come, first served), visit www.boostyourbottomline.com/freebie. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com. To learn more about Guerilla Marketing Coach certification, visit http://www.gmarketingcoach.com.

About the Book:

The long awaited Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, promises to revolutionize the marketing industry. By supplying readers with dozens of new high impact strategies for reaching and acquiring new customers, as well as step by step advice on how to increase conversion rates, the playing field for smaller or new companies has finally been leveled. This book is an opportunity to let 35 world class Guerrilla Marketing Coaches teach eager business owners their time-tested tactics and strategies for getting new customers and turning them into their most enthusiastic and loyal fans.

Co-authors are Jay Conrad Levinson, father of Guerrilla Marketing, and Mitch Meyerson, founder of Guerrilla Marketing Coaching. Contributing Authors/Coaches Include: Richard D. Bailey, Bob Barker, Todd Beeler, Amy Belanger, Debbie Bifulco, Lorrie Morgan-Ferrero, Bea Fields, Kip Gienau, Travis Greenlee, Jenny Hamby, Leslie Hamp, David Hancock, C. J. Hayden, Grant Hicks, Al Lautenslager, Alex Mandossian, Monroe Mann, Debbie Newhouse, Blaine Oelkers, Roger Parker, Will Reed, David Scarborugh, Mary Scarborough, Sheldon Snodgrass, Craig Valentine, Joh Williamson, David Wood, with a foreword by best selling author, Mark Victor Hansen.


© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Florida Tomato Growers Unveil Guerrilla Marketing Campaign

Turning around a negative impression can be a tough sell. That’s why Florida tomato growers are taking their show on the road this fall in an attempt to restore public confidence eroded by this summer's salmonella outbreak. At their recent annual meeting, leaders unveiled a guerrilla marketing campaign dubbed the "Florida Tomato Culinary Art Tour."

Between Nov. 14 and Dec. 19, the tour will visit 15 cities, from Portland, Maine, to Miami, showcasing the beauty and taste of Florida-grown tomatoes. They say the event will be part art exhibit, celebrity chef-recipe tasting and festival, with stops at supermarkets, farmers markets, shopping malls and other high-traffic areas. Their goal is to reach out directly to consumers and build grass-roots support for a product that saw consumer demand decline as Florida tomatoes were scrutinized as a potential cause of the largest salmonella outbreak in the last decade. Turned out the culprit was Mexican peppers, but many consumers have not heard about those lab results.

We think the Florida tomato growers are launching a sound guerrilla marketing campaign that will reverse consumer fears and get big buzz.

Want to discover your big buzz idea and Guerrilla Marketing solutions to spread your message? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Small Businesses Can Get BIG Results When They Watch the Clock, Like NYC Mayor Michael Bloomberg

New York City Mayor Michael Bloomberg wants to make every minute count. That’s why he’s installed countdown clocks throughout city offices. City employees and the good mayor cannot miss the brightly flashing number of days, hours, minutes, and seconds left in office. His slogan: "Make Every Day Count" 

is having a huge impact on government agencies. The results-oriented billionaire entrepreneur and his staff know exactly how much time they have to accomplish their tasks and goals.

We think it’s an idea that would help small business owners focus their efforts and grow their businesses. And it’s simple:

1. Create Urgency with a Deadline: Review your business vision, goals and lingering to-do’s. Select the item that would create the greatest impact on your business, then establish a timeline for completion.

2. Focus Your Action: Determine what you will focus on for the week. Set a timer for 45-minute power work sessions. Now crank! No answering the phone. No checking email. No accepting visitors into your office.

3. Monitor Your Results. At the end of the day and week, track your progress and update your action goals until you’ve achieved your goal.

4. Celebrate. Small business owners often forget to pat themselves on the back for a job well done. Acknowledge your accomplishment and reward yourself!

5. Maintain Momentum. Reinforce the value of visioning your success and taking daily action. Maintain the action process for BIG results.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Big Buzz Weekend!

WOW! We just returned from two days of connecting with more than 100 small business owners eager to learn more about guerrilla marketing, word of mouth marketing and mindset strategies for exponential business growth. What an awesome turnout and opportunity to share our passion to help small business owners grow with the right strategies, the right systems and the right mindset.

The James J. Hill Reference Library in St. Paul, Minn. was an incredible site for our Big Buzz seminar, and we truly appreciated the warm welcome from Jim Poole and his staff. We just can't get enough of presenting to groups, and what a honor to hear the accolades from both organizers and participants.

We also appreciated the coordination of Jumpstart Coaching sessions by the folks at TwinWest Chamber of Commerce in Plymouth, Minn., and the book signing set-up at B. Dalton at Southdale Mall in Edina. What a rush to be surrounded by all those Guerrilla Marketing on the Frontlines books and to be among the authors! This is definitely a book small business owners will want on their shelves as it's chock full of great content, actionable ideas, and case studies that provide inspiration. More on that here.

Want to discover business growth solutions Holly and Leslie shared in Minneapolis and St. Paul? Email info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing Author Offers Free Power Coaching at B. Dalton Book Signing

Leslie Hamp, Certified Guerrilla Marketing Coach and co-author of the new book Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, will offer 15-minute power coaching sessions at B. Dalton, 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the book and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.

Hamp will also be at J.J. Hill Reference Library in St. Paul from 11:30 a.m. – 1 p.m. and at TwinWest Chamber of Commerce in Plymouth from 3-5 p.m. on Sept. 12 to share bug buzz ideas and deliver jumpstart coaching sessions. For more information and to register, visit www.jjhill.org and www.twinwest.com.

To learn more about Guerrilla Marketing on the Frontlines, click here. To learn more about marketing expert and co-author Leslie Hamp, visit www.boostyourbottomline.com

4-Day Work Week A Simple Guerrilla Marketing Solution in Tough Economic Times

As more employees feel the pinch of soaring gas prices, more and more businesses, large and small, are adopting a 4-day work week. It is important for small businesses to acknowledge gas prices and their effect on employees. Helping your employees with the cost of gas shows that you’re a good employer, improving employee loyalty. During this time your business is trying to save money. Hiring and training a new employee costs money, so it’s important to retain current team members. Offering creative work solutions may due just that.

Several companies are already adopting the “4-10” (4 day, 10- hour work week). Employees may be more productive from Monday through Thursday working 10 hours a day, compared to the standard 5-day work week. The thought of a 3-day weekend will keep employees motivated, resulting in huge cost savings for your business. If an employee feels valued and respected by his or her employer, it will show. This scenario cannot be adapted by some businesses, but it may work for yours.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Small Businesses Can Grow in Spite of Soaring Prices

True blue guerrilla marketers are always searching for low-cost, high-impact strategies. Develop more cost-effective systems is high on the list.

If you haven’t already done so, it's time to switch to electronic solutions for many aspects of your business. Instead of physically sending paper, products, and people; go digital by hosting a Web conference. With technology, it is easy to set up a webcam to interact with the customer – even if they may be half-way around the world. Sending paper products by mail can also affect the cost of doing business. To save on postage and shipping, send invoices and documents electronically in a PDF (Portable Document Form). It’s amazing how efficient business owners become when they develop alternative, cost-effective solutions for business meetings. Cutting back on business trips and embracing virtual teleconferencing are true blue guerrilla tactics to increase efficiency in tough economic times.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing for Small Businesses Coping with Soaring Gas Prices

Small business owners feeling the pinch of high gas prices have discovered another Guerrilla Marketing solution to grow their business in spite of rising costs:

Add on a fuel surcharge to orders. If you are a delivery-based business, make your customers aware of the fuel surcharge that you are adding to all orders. Because customers are aware that the high cost of fuel affects everyone, they will be more amenable to the added cost. Adding on a fuel surcharge of only $0.25 per mile will save your business $100’s, if not $1,000’s in the long run, depending on how many miles are logged.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing in Tough Times

Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy and resources. When small business owners adopt that mantra, they will grow their business in spite of the rising costs. One solution: Evaluate business vehicles.

The cost of business travel definitely has a huge impact on your business. For starters, calculate the benefit of switching business cars to a hybrid or another smaller vehicle that gets better gas mileage. Also, keep the vehicle tires inflated to the recommended pressure, schedule oil changes at the recommended miles, and ensure overall proper maintenance. Even small changes will improve your gas mileage. Another option; follow the lead of business owners in Portland, Oregon, and use pedal power to get to work. Bike paths are springing up across the country and enterprising business owners are zeroing in on services for those taking to the road.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing Solutions to Grow Your Business in Tough Times

As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective changes to keep marketing budgets and profits afloat. This is a powerful example of guerrilla marketing in tough times!

Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy.

“The amazing thing about marketing during tough times is that high prices help,” Levinson said. “Lower prices don’t help because people with high prices get to say, ‘During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you’re not going to make a mistake such as you would be if you went with a lower priced product or service.’”

Here is the first of 5 simple tips that small businesses can incorporate to save those hard-earned dollars while continuing to market products and services.

Increase prices of services or products. You must consider increasing prices in some aspect to offset the cost of fuel. A rise in fuel costs has been noticeable for transportation services. Some businesses may choose to ride out the storm in fear of losing loyal customers. This, however, may hurt their business in the long run. On the other hand, increasing prices may not be as noticeable to customers. It is a small change that could greatly affect your revenue.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

A Note From Your Certified Marketing Spitfires™

What a fun, productive and energizing month as we prepare for the national promotion of Guerrilla Marketing on the Frontlines with Jay Conrad Levinson, Mitch Meyerson, Leslie Hamp and 35 other co-authors! We just did a radio show with Exceed Magazine, and our promoters have planned a whirlwind weekend in Minneapolis for us to kick off the new book, offer jumpstart coaching sessions, and present a big buzz seminar. We'd love to meet you if you're in the area on Friday and Saturday, Sept. 12-13... and give you a *FREE* consult in person. Why not have fun with this, right? Click here for our schedule.

Thanks to all of you for your kudos and words of support. It's been an incredible journey, and there's lots more in the works. More on our Amazon blitz scheduled for September 24 soon...more on the book here. At 420 pages it has a lot of "thud" factor when you put it on the table, not to mention lots of great content.

If you're ready to step up and get better results in less time (like the painter, photographer and writer featured in Leslie's chapter in Guerrilla Marketing on the Frontlines), email us for your *FREE* Jumpstart call.

We've seen again and again that those who invest in their businesses create more opportunity, more mo.ney and more freedom. We've also seen that those who are committed to business growth and success can almost always find the resources to invest. We're here to help! E-mail us today: info@boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing Coaches Offer Free Power Coaching at B. Dalton Book Signing

Certified Guerrilla Marketers Leslie Hamp and Holly George will be at the Southdale Center B. Dalton bookstore at 66th and France Avenue South in Minneapolis for a book signing and free 15-minute power coaching sessions on Saturday, September 13 from 10 a.m. to noon.

Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the latest Guerrilla Marketing book and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.

“Small business owners can use this free time to tackle their biggest marketing challenge or pick our brains on a general marketing subject or discover specific Guerrilla Marketing tactics that get big results on a shoestring budget,” said co-author Leslie Hamp.

In their latest book, Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, Jay Conrad Levinson, author of the best-selling marketing series in history that's found in 42 different languages worldwide, and Mitch Meyerson, founder of Guerrilla Marketing Coaching Certification Program, pulled together 35 marketing experts to share compelling Guerrilla Marketing case studies that show businesses, large and small, how to increase profits and boost success.

The Guerrilla Marketing co-authors and experts will join Jay Conrad Levinson, throughout the month of September to sign the new book and deliver free guerrilla marketing insights to small business owners across the USA, Canada, United Kingdom and Japan.

“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”

Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to take advantage of the power coaching sessions being offered by Leslie and Holly and B. Dalton. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. I know Leslie and Holly will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”

To learn more about Guerrilla Marketing on the Frontlines, click here. To sign up for a power coaching session at B. Dalton, visit the store at 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com