December’s issue of Wisconsin’s Small Business Magazine Corporate Report highlights a lively love for Wisconsin Cheese ad campaign. The first series can be found in November issues of Better Homes and Gardens, Food & Wine, Gourmet, Midwest Living, and Cooking Light magazines.
The first ad in the series focused on the personality of Cheddar, with a headline reading:
“Wisconsin Cheddar – a Prima Donna he is not.” The ad goes on to say, “Cheddar. He’s reliable, hardworking, and there with a truck when you need to move a couch. Cheddar likes his beer, his burgers, and his baked potatoes. But at the same time, he’s not opposed to a glass of merlot or zinfandel if the mood should strike. Just don’t expect to see him drinking it with his pinkie sticking out.”
The creators of the ad campaign thought outside the box by expanding the generic “cheesehead” perception to a unique, intimate relationship with Wisconsin Cheese. In the process they got some buzz from the Wisconsin’s Small Business Magazine. Good Guerrillas.
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Thursday, December 18, 2008
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