Cheap Business is Big Business

You wouldn't think anybody would have to spell out the benefit of having more money, yet it's an unexpectedly important brand promise. Wal-Mart has upped its original campaign from the yellow smiley face knocking down prices, to literally showing the amounts of money average families can save by spending. The slogan: “Save Money. Live Better.” It is direct, to the point, and shows the benefit of saving money on everyday items that consumers need.

The economy is the number one issue for Americans these days, and Wal-Mart’s has tapped into that consumers challenge. One advertisement suggests the average Wal-Mart shopper can save nearly $2,500 per year and asks, “What will you do with the money you save?”

Can a consumer really save $2,500 over the course of 365 days at Wal-Mart? One study suggests the average consumer can expect to save around $100-$250 per year. The important point is how Wal-Mart is tapping into consumer needs.

Wal-Mart U.S. CEO Eduardo Castro-Wright remarked, “We understand their concerns and it’s clear they are relying on Wal-Mart more than ever. We’ve been our customers’ advocate for more than 40 years and this new advertising campaign reinforces that we will continue to be there for them.”

Wal-Mart was smart to launch this ‘hits-home-hard’ campaign that shows price conscience shoppers they will save money – to spend elsewhere. Smart messaging that will pull their core target marketing in like a magnet.

Want to increase profits while showing your valued customers how to save time and money? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

© 2008 BoostYourBottomLine.com

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