It's not only Monday, it's one of the most hectic times of the year. Yet I know this is an ideal time to pitch story ideas to the media. Why? There are plenty of opportunities as journalists, bloggers and web editors search for material. Many businesses, schools and colleges close for the holiday season. Many people are traveling, shopping and attending holiday gatherings. December pitching is usually put on hold until the New Year, so make hay while everyone is away!
-- Know the media you are contacting.
-- When you pitch, suggest a specific idea for a talk radio program, a TV show or a print publication.
-- Provide additional ideas and sources to round out the story.
-- Focus on building a relationship with the reporter or editor.
As we mention again and again in Shout it Out: Power PR to Create A Buzz & Get In the News, your top priority is to help editors and reporters as much as possible. You'll provide newsworthy ideas on a silver platter. You'll establish yourself as the person to turn to in a pinch. You'll provide well-written pitches and releases that can be used as written. And you'll set yourself up for consistent publicity.
It is Monday, It is a hectic time of the year. And it is time to start pitching to the media. Good thing we have a targeted list, a strong idea and the mindset to make hay while everyone is away.
Want to learn how to pitch ideas to media? Sign up for your free Jumpstart Call to brainstorm ideas.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, December 08, 2008
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