Advertisers like Anheuser Busch spent $2.6 million on one thirty second spot during the Super Bowl in 2006.
And did you know that for a mere $250,000, you can get a two-minute segment on The Martha Stewart Show?
Oh, what a small business owner could do with such budgets!
Many companies — some may be your competitors — can afford to run 50 times the ads that you could. They can outspend you in every way. But they don’t have the secret marketing weapon.
Rather than dollars, if you spend time, energy, and use your imagination, you can gain the same marketing leverage that many of your competitors get by shelling out big bucks. Thus, if you use a low-cost strategies like commitment and creativity, you can actually out-market your high-dollar competition.
This type of outspending your competition in arenas that they never consider is called Guerilla Marketing, and it’s the most effective way to grow your business without spending big bucks.
Some well-known Guerilla tactics are the Goodyear Blimp, naming contests, and frequent buyer programs. These ideas create big buzz or additional sales without high spending.
The father of Guerilla Marketing, Jay Conrad Levinson, states: “MARKETING IS EVERYTHING YOU DO to promote your business, from the moment you conceive of it, to the point at which customers buy your product or service and begin to patronize your business on a regular basis. The key words to remember are everything and regular basis.”
Simply pay attention to every detail in your business, and consider every action as if your business life depended on it. Because it does. And think outside the box!
Do you want to harness your creative power to grow your business without spending additional dollars? Adopt Guerilla Marketing tactics, and you’ll never look back.
Want help growing your business through Guerilla Marketing? Visit certified Guerilla Marketing coaches Holly George & Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, May 30, 2007
Tuesday, May 22, 2007
Is There A Secret to Success?
That Oprah. She really is the queen of inspiring others. When she speaks, people buy. Her endorsement of a book or foundation can set the wheels in motion for big sales or donations. It came as no surprise that sales of The Secret, a best-selling book and audio that offers guidance and personal narratives about creating the life you want, went through the roof after she gave it the thumbs up. A friend, just returning from two months in Scottsdale, Arizona, said it was impossible to find the book or audio on the shelves of bookstores.
So what’s The Secret all about? The essential lesson of the book is how individuals attract and create the life they want through their thoughts, attitudes, and emotions.
Whether you accept the full premise of the book or not, the lessons of the resonate with successful entrepreneurs who have been practicing the concepts in their businesses. We often coach our clients around these concepts as well:
1. Intention rules. Decide what you want then focus your actions. Remember the words of Henry Ford: “If you think you can or you think you can’t, you’re right.”
2. Clarity is crucial. This is a marketing concept that we preach again and again. Have SMART goals – specific, measurable, attainable, realistic and time-bound. Know where you’re going so that you can get there.
3. Live your passion. If you build your business around your passion, you’ll be able to maintain it for the long-run and earn a living in the process.
4. Maximize connections. Like attracts like. Be the type of person you want to associate with, and you’ll attract like-minded business partners, joint venture partnerships and ideal clients.
5. Take action. Simply focusing on positive things will not make them happen. Set your intention, watch what you attract, and take action to realize your dreams.
The Secret is worth listening to. Learn more about it here: http://www.boostyourbottomline.com/resources/audio.php
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
So what’s The Secret all about? The essential lesson of the book is how individuals attract and create the life they want through their thoughts, attitudes, and emotions.
Whether you accept the full premise of the book or not, the lessons of the resonate with successful entrepreneurs who have been practicing the concepts in their businesses. We often coach our clients around these concepts as well:
1. Intention rules. Decide what you want then focus your actions. Remember the words of Henry Ford: “If you think you can or you think you can’t, you’re right.”
2. Clarity is crucial. This is a marketing concept that we preach again and again. Have SMART goals – specific, measurable, attainable, realistic and time-bound. Know where you’re going so that you can get there.
3. Live your passion. If you build your business around your passion, you’ll be able to maintain it for the long-run and earn a living in the process.
4. Maximize connections. Like attracts like. Be the type of person you want to associate with, and you’ll attract like-minded business partners, joint venture partnerships and ideal clients.
5. Take action. Simply focusing on positive things will not make them happen. Set your intention, watch what you attract, and take action to realize your dreams.
The Secret is worth listening to. Learn more about it here: http://www.boostyourbottomline.com/resources/audio.php
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Saturday, May 19, 2007
Meyerson Launches 21st Guerrilla Marketing Coach Certification Program
Mitch Meyerson, Founder of the Guerrilla Marketing Coach (www.gmarketingcoach.com) today announced a new certification class will be launched on Tuesday, May 22, 2007.
Holly George, co-founder of boostyourbottomline.com, a strategic business and marketing firm with offices in Minneapolis and Ashland and Mellen, Wis., has joined the ranks of an elite group of 190 Certified Guerrilla Marketing Coaches worldwide.
SCOTTSDALE, Ariz., May 2007 – Mitch Meyerson, Founder of the Guerrilla Marketing Coach today announced a new certification class will be launched on Tuesday, May 22, 2007.
Based on the best selling marketing book series developed by Jay Conrad Levinson, the 12-week GMC certification program focuses on low cost, high impact guerrilla marketing tactics combined with coaching strategies to help small business owners break through barriers that limit business success.
Since launching the GMC program in 1999, Meyerson, an Internet marketer and psychologist, has certified more than 190 coaches worldwide. His students meet virtually over the telephone for lectures, case studies and coaching role plays and online in a discussion forum.
Over the course of 12 weeks, Meyerson taps into his psychology background as he teaches future GM coaches the hallmarks of Guerilla Marketing and coaching and how to brand their coaching/consulting business with the best selling marketing series in history.
Meyerson said an excellent marketing coach must be able to “walk their talk.”
“As part of the certification process, students develop their own Guerrilla Marketing attack including writing and implementing a 7-step Guerrilla Marketing plan, developing fusion marketing partners and applying GM principles to coaching clients,” he said.
Recent graduate Holly George, co-founder of www.boostyourbottomline.com with offices in Minneapolis, Minn. and Ashland and Mellen, Wisc., said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.
“This was an incredible experience,” George said. “Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don’t come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success.”
George said Meyerson helped her streamline her online business and the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While telephone coaching may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.
“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”
To find out more and sign up for the next Marketing MasterMind, log onto www.boostyourbottomline.com
To find out how to become a Certified Guerrilla Marketing Coach, log onto www.gmarketingcoach.com
About Mitch Meyerson
Mitch Meyerson is Founder of Guerrilla Marketing Coach and author of three psychology books and two marketing books including current best seller, Success Secrets of The Online Marketing Superstars. To learn more about his programs and products, log onto www.gmarketingcoach.com
About Boost Your Bottom Line
Boost Your Bottom Line, founded by Certified Marketing Spitfires Holly George and Leslie Hamp, is a strategic business and marketing company helping small business owners get on the Fast Track to more customers, bigger profits and a business they can brag about. To learn more about their step-by-step Fast Track to Marketing Mastery program, log onto www.boostyourbottomline.com
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Friday, May 18, 2007
Holly George Joins Ranks of Jay Conrad Levinson's Certified Guerrilla Marketing Coaches
Holly George, co-founder of boostyourbottomline.com, a strategic business and marketing firm with offices in Minneapolis and Ashland and Mellen, Wis., has joined the ranks of an elite group of 150 Certified Guerrilla Marketing Coaches in the U.S. and Canada.
Based on the best selling marketing book series developed by Jay Conrad Levinson, Guerrilla Marketing focuses on low cost, high impact marketing and affordable business tools for small business.
“The Guerrilla Marketing Coach certification program builds on the marketing skills Holly already practices while adding coaching strategies to help small business owners get better results in less time,” said Mitch Meyerson, Founder of the Guerrilla Marketing Coach program. “Holly brought solid expertise to the class and showed a fantastic amount of energy and proactivity – hallmarks of Guerrilla Marketing.”
Meyerson said an excellent marketing coach must be able to “walk their talk.”
“As part of the certification process, Holly was required to put into practice the skills she was learning. She coached others during Guerrilla Marketing certification classes, in her Fast Track to Marketing Success radio program and in one-on-one coaching with a client from the United Kingdom. Holly has great energy, and her coaching is very effective. Anyone working with her can expect to streamline their efforts and increase marketing success.”
George said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.
“This was an incredible experience,” George said. “Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don’t come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success.”
George said the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While the concept may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.
“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”
Find out more and sign up for the next Marketing MasterMind at www.boostyourbottomline.com.
For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns, has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue, and has won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Based on the best selling marketing book series developed by Jay Conrad Levinson, Guerrilla Marketing focuses on low cost, high impact marketing and affordable business tools for small business.
“The Guerrilla Marketing Coach certification program builds on the marketing skills Holly already practices while adding coaching strategies to help small business owners get better results in less time,” said Mitch Meyerson, Founder of the Guerrilla Marketing Coach program. “Holly brought solid expertise to the class and showed a fantastic amount of energy and proactivity – hallmarks of Guerrilla Marketing.”
Meyerson said an excellent marketing coach must be able to “walk their talk.”
“As part of the certification process, Holly was required to put into practice the skills she was learning. She coached others during Guerrilla Marketing certification classes, in her Fast Track to Marketing Success radio program and in one-on-one coaching with a client from the United Kingdom. Holly has great energy, and her coaching is very effective. Anyone working with her can expect to streamline their efforts and increase marketing success.”
George said she was impressed with the course content, the expertise of the instructors, and the caliber of classmates from around the world.
“This was an incredible experience,” George said. “Adding coaching methods to my 15+ years in marketing was a natural fit and helped me understand that marketing strategies don’t come as easily to others as they do to me. I better understand barriers small business owners experience and am able to help them break through those barriers so they experience business success.”
George said the certification prompted her to launch a free Marketing MasterMind session over the telephone the first Wednesday of each month. While the concept may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.
“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”
Find out more and sign up for the next Marketing MasterMind at www.boostyourbottomline.com.
For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns, has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue, and has won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, May 16, 2007
Are You One of the New Mid-Life Entrepreneurs?
It used to be that middle age was the time to buy a fancy sports car, take up hang-gliding and mountain climbing, and dump your old life-partner for a newer model. They called it mid-life crisis, the sudden realization that life is finite and the time to achieve your dreams is already half gone.
Times change. It’s not that 30 to 40-year-olds have all magically come to grips with middle-age. It’s just that – for many millions of them – the method of scratching their feelings of angst has altered. Now, rather than buying a cheap toupee and bluffing their way into trendy night spots, many in the 30-to-40-year-old club have decided that the best and most exciting way to take their life in a new direction is to shuck their suit and tie and drop-kick their 9 to 5 lifestyle into another time zone.
What this new generation of mid-lifers has discovered is the joy of starting and running their own business. They are part of the new and ever-growing legions of mid-life entrepreneurs.
Today, according to the U.S. Census Bureau, almost one quarter of new business start-ups are helmed by someone age 30 to 50. Take Andrew Aussie, 39, who was head of marketing for 11 years for Kashi brand cereals before deciding that he could do a better job on his own and, at age 37, started his own natural food company, Honest Foods. Next year he expects to top $1 million in sales. Or Reed Hastings, who, after being charged more than $40 in late fees at a video store, decided there had to be a better way and, at age 42, founded the highly-successful Netflix DVD subscription service. Then there’s Bige Doruk, 40, and her husband, Ib Olsen, 44, who together founded Gaia Power Technologies of New York. Their new start-up enterprise sells the PowerTower, an electronic storage device that allows homeowners and business people to continue running their electrical equipment during power outages. Already they are projecting sales of $5 to $10 million in the coming year.
Not all middle-aged entrepreneurs strive for the mega-success of a Netflix, but the Census Bureau estimates that over the next decade new business start-ups by middle-aged “regular folks” will account for as much as 65% of the nation’s goods and services.
So the choice is yours – you can either hop on a sailboat for a solo voyage around the world or you can retool your life by putting your passions to work as one of the new breed of middle-aged entrepreneurs.
Want to join the new ranks of successful young entrepreneurs. Let us show you how to blast your business to the next level with your customized Fast Track to Marketing Mastery program.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Times change. It’s not that 30 to 40-year-olds have all magically come to grips with middle-age. It’s just that – for many millions of them – the method of scratching their feelings of angst has altered. Now, rather than buying a cheap toupee and bluffing their way into trendy night spots, many in the 30-to-40-year-old club have decided that the best and most exciting way to take their life in a new direction is to shuck their suit and tie and drop-kick their 9 to 5 lifestyle into another time zone.
What this new generation of mid-lifers has discovered is the joy of starting and running their own business. They are part of the new and ever-growing legions of mid-life entrepreneurs.
Today, according to the U.S. Census Bureau, almost one quarter of new business start-ups are helmed by someone age 30 to 50. Take Andrew Aussie, 39, who was head of marketing for 11 years for Kashi brand cereals before deciding that he could do a better job on his own and, at age 37, started his own natural food company, Honest Foods. Next year he expects to top $1 million in sales. Or Reed Hastings, who, after being charged more than $40 in late fees at a video store, decided there had to be a better way and, at age 42, founded the highly-successful Netflix DVD subscription service. Then there’s Bige Doruk, 40, and her husband, Ib Olsen, 44, who together founded Gaia Power Technologies of New York. Their new start-up enterprise sells the PowerTower, an electronic storage device that allows homeowners and business people to continue running their electrical equipment during power outages. Already they are projecting sales of $5 to $10 million in the coming year.
Not all middle-aged entrepreneurs strive for the mega-success of a Netflix, but the Census Bureau estimates that over the next decade new business start-ups by middle-aged “regular folks” will account for as much as 65% of the nation’s goods and services.
So the choice is yours – you can either hop on a sailboat for a solo voyage around the world or you can retool your life by putting your passions to work as one of the new breed of middle-aged entrepreneurs.
Want to join the new ranks of successful young entrepreneurs. Let us show you how to blast your business to the next level with your customized Fast Track to Marketing Mastery program.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 08, 2007
Marketing Spitfires Get Set to 'Air' Their Secrets on Outrageous Business Growth
Marketing Spitfires Holly George and Leslie Hamp will be joining coaching powerhouse Lorraine Cohen on her Powerfull Living radio show, on Thursday 10th May, when the Boost Your Bottom Line experts will be sharing their Three Secrets to Outrageous Business Growth with Lorraine and Powerfull Living listeners.
Experts in their field, Holly and Leslie, have a combined 35 years experience in producing superb marketing and business-building strategies for a wide range of clients, and now specialize in working with small business owners.
In the show on 10th May, they will enlighten listeners on how to identify their exclusive and unique business trait, create a focused, memorable and unmistakable message around that trait and teach listeners how to communicate that message in a clear and concise way, converting that communication into sales.
The weekly show, which airs every Thursday at 3.00pm until 3.45pm EST, brings compelling conversations from expert guests on key topics designed to ignite business development and enhance personal success. The show offers a range of insider information, tips and resources to help listeners powerfully move closer to their goals and dreams.
Lorraine says, “This show is just such a valuable resource. I always ensure that my guests are experts in their field and have something of significant value to impart. Holly and Leslie are two such experts. I am so thrilled they are joining me and I know this show will be exciting and crucial to anyone who wants to exponentially grow their business.”
Listeners can join the show by dialing in on 641-297-7250, code: 387587, or on their computer by following the relevant link on www.internetvoicesradio.com. All of Lorraine’s shows are available for download at just $9.95 from the Internet Voices site’s archive section.
Lorraine, recognized by clients and colleagues alike as a cutting-edge expert in her field, has worked with thousands of people in the last 20 years. This weekly radio show was inspired by her compassion and desire to assist people in achieving greater success and contentment in both their business and personal lives.
-- Ends --
Notes to Editors:
About Holly George & Leslie Hamp of BoostYourBottomLine.com
Accomplished; creative; energetic; results-oriented. That description accurately defines Holly and Leslie. With a combined 35 years of experience, we know our stuff: branding; marketing; public relations; advertising; media planning; graphic design; production; web site development; and partnering collaborations.
Holly and Leslie met 10 years ago while discussing a marketing project. They quickly realized the other had the energy, vision and solid marketing background that was so lacking in other collaborations. Seizing the opportunity, they joined forces and have been collaborating ever since.
They quickly made a niche sharing their expertise with small business owners who were throwing their hard-earned dollars down the drain on questionable marketing tactics. While consulting on full-blown marketing campaigns and getting stellar results for clients, they also began offering seminars and teleseminars to help small business owners avoid the painful and expensive learning curve that most were experiencing.
In their Fast Track to Marketing Mastery programs and (tele)seminars, Holly and Leslie reveal everything they've learned in a proven step-by-step process. The adage "two heads are better than one" is indeed true. Participants experience Holly's and Leslie's personal touch and synergy, which motivate them to think bigger about their businesses.
Participants love that they are spoon-fed concrete tools and tactics. They like that they master essential marketing content quickly, and they appreciate the opportunity to ask questions and receive answers based on experience.
Holly's Background and Experience:
For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns involving strategic planning and the disciplines of all major and new media. Holly has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue - and won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.
Leslie's Background and Experience:
For the past 20 years Leslie Hamp has helped solopreneurs, small business owners and non-profits boost business and marketing success. Bursting with ideas and enthusiasm, Leslie delights in showing clients where to focus their efforts, how to woo their ideal target market, and how to shave off years of trial and error. Leslie holds a Master of Arts degree in Mass Communications from the University of Wisconsin, is a Certified Guerrilla Marketing Coach, and is a graduate of CoachU. She's also the recipient of a Bronze Award for feature article writing from the National Council of Marketing and Public Relations and serves on the USA Today Small Business Panel.
About Lorraine Cohen:
Lorraine Cohen, President of Powerfull Living, brings more than 25 years experience in personal and business coaching, psychological counselling, and sales to thousands of business owners, entrepreneurs, and executives to have greater career success and personal happiness in their life. A published writer, Lorraine is a sought-after speaker and seminar leader engaging audiences on topics of business development, leadership proficiency, and personal enrichment. She is the host of Powerfull Living Radio Show, compelling conversations for business and personal success. Visit www.powerfull-living.biz to learn more about Lorraine’s services, success products, and programs.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Experts in their field, Holly and Leslie, have a combined 35 years experience in producing superb marketing and business-building strategies for a wide range of clients, and now specialize in working with small business owners.
In the show on 10th May, they will enlighten listeners on how to identify their exclusive and unique business trait, create a focused, memorable and unmistakable message around that trait and teach listeners how to communicate that message in a clear and concise way, converting that communication into sales.
The weekly show, which airs every Thursday at 3.00pm until 3.45pm EST, brings compelling conversations from expert guests on key topics designed to ignite business development and enhance personal success. The show offers a range of insider information, tips and resources to help listeners powerfully move closer to their goals and dreams.
Lorraine says, “This show is just such a valuable resource. I always ensure that my guests are experts in their field and have something of significant value to impart. Holly and Leslie are two such experts. I am so thrilled they are joining me and I know this show will be exciting and crucial to anyone who wants to exponentially grow their business.”
Listeners can join the show by dialing in on 641-297-7250, code: 387587, or on their computer by following the relevant link on www.internetvoicesradio.com. All of Lorraine’s shows are available for download at just $9.95 from the Internet Voices site’s archive section.
Lorraine, recognized by clients and colleagues alike as a cutting-edge expert in her field, has worked with thousands of people in the last 20 years. This weekly radio show was inspired by her compassion and desire to assist people in achieving greater success and contentment in both their business and personal lives.
-- Ends --
Notes to Editors:
About Holly George & Leslie Hamp of BoostYourBottomLine.com
Accomplished; creative; energetic; results-oriented. That description accurately defines Holly and Leslie. With a combined 35 years of experience, we know our stuff: branding; marketing; public relations; advertising; media planning; graphic design; production; web site development; and partnering collaborations.
Holly and Leslie met 10 years ago while discussing a marketing project. They quickly realized the other had the energy, vision and solid marketing background that was so lacking in other collaborations. Seizing the opportunity, they joined forces and have been collaborating ever since.
They quickly made a niche sharing their expertise with small business owners who were throwing their hard-earned dollars down the drain on questionable marketing tactics. While consulting on full-blown marketing campaigns and getting stellar results for clients, they also began offering seminars and teleseminars to help small business owners avoid the painful and expensive learning curve that most were experiencing.
In their Fast Track to Marketing Mastery programs and (tele)seminars, Holly and Leslie reveal everything they've learned in a proven step-by-step process. The adage "two heads are better than one" is indeed true. Participants experience Holly's and Leslie's personal touch and synergy, which motivate them to think bigger about their businesses.
Participants love that they are spoon-fed concrete tools and tactics. They like that they master essential marketing content quickly, and they appreciate the opportunity to ask questions and receive answers based on experience.
Holly's Background and Experience:
For the past 15 years Holly George has helped small and large businesses grow through marketing campaigns and promotions. She has overseen domestic and international multimedia advertising campaigns involving strategic planning and the disciplines of all major and new media. Holly has led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue - and won several regional honors. Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, and serves on the USA Today Small Business Panel.
Leslie's Background and Experience:
For the past 20 years Leslie Hamp has helped solopreneurs, small business owners and non-profits boost business and marketing success. Bursting with ideas and enthusiasm, Leslie delights in showing clients where to focus their efforts, how to woo their ideal target market, and how to shave off years of trial and error. Leslie holds a Master of Arts degree in Mass Communications from the University of Wisconsin, is a Certified Guerrilla Marketing Coach, and is a graduate of CoachU. She's also the recipient of a Bronze Award for feature article writing from the National Council of Marketing and Public Relations and serves on the USA Today Small Business Panel.
About Lorraine Cohen:
Lorraine Cohen, President of Powerfull Living, brings more than 25 years experience in personal and business coaching, psychological counselling, and sales to thousands of business owners, entrepreneurs, and executives to have greater career success and personal happiness in their life. A published writer, Lorraine is a sought-after speaker and seminar leader engaging audiences on topics of business development, leadership proficiency, and personal enrichment. She is the host of Powerfull Living Radio Show, compelling conversations for business and personal success. Visit www.powerfull-living.biz to learn more about Lorraine’s services, success products, and programs.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 01, 2007
Building an 80/20 Business
Are you obsessed with a brand? Come on, admit it. Holly will. She LOVES Caribou Coffee, a coffee house brand based in Minnesota. Holly is probably one of Caribou's 20% of customers that bring in 80% of their profits. No kidding!
We call these obsessed people "loyalists," and they will help you realize 80% of your profits! In fact, Holly's son recently had a birthday party with an unusual theme — not Spongebob, not TMNT, but Pierce #12. Yup — his favorite local high school basketball player. See — the object of one's obsession doesn't have to be national or even popular. Obsession is simply great wanting mixed with continual action. That sums up Holly's Caribou Coffee obsession — her great wanting every afternoon causes her continual action to buy. Holly is a Caribou loyalist.
She didn't start that way. She started as a stranger – she didn't know, like or even trust Caribou. After being affected by some clever marketing, she became a prospect — she gave Caribou permission to market to her. She had not bought yet, but did opt in by biting on a marketing offer. She then became a customer, and moved on to loyalist status. A loyalist is your most loyal customer, someone who buys from you again and again. They sing your praises to others and give you word-of-mouth endorsements.
You don't get loyalists overnight. You must identify them, market to them on purpose, and continually treat them like royalty.
Are your customers obsessed with your brand? Identifying your loyalists is easy if you have a well-defined Core Target Audience. To get a FREE audio to define your Core Target Audience, click here for our FREE Marketing Mastery Success Kit.
Can you identify the 20% of customers who bring in 80% of your profits? Learn how to turn your customers into raving fans — without spending a dime over your current marketing budget! Check out our Fast Track to Marketing Mastery program.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
We call these obsessed people "loyalists," and they will help you realize 80% of your profits! In fact, Holly's son recently had a birthday party with an unusual theme — not Spongebob, not TMNT, but Pierce #12. Yup — his favorite local high school basketball player. See — the object of one's obsession doesn't have to be national or even popular. Obsession is simply great wanting mixed with continual action. That sums up Holly's Caribou Coffee obsession — her great wanting every afternoon causes her continual action to buy. Holly is a Caribou loyalist.
She didn't start that way. She started as a stranger – she didn't know, like or even trust Caribou. After being affected by some clever marketing, she became a prospect — she gave Caribou permission to market to her. She had not bought yet, but did opt in by biting on a marketing offer. She then became a customer, and moved on to loyalist status. A loyalist is your most loyal customer, someone who buys from you again and again. They sing your praises to others and give you word-of-mouth endorsements.
You don't get loyalists overnight. You must identify them, market to them on purpose, and continually treat them like royalty.
Are your customers obsessed with your brand? Identifying your loyalists is easy if you have a well-defined Core Target Audience. To get a FREE audio to define your Core Target Audience, click here for our FREE Marketing Mastery Success Kit.
Can you identify the 20% of customers who bring in 80% of your profits? Learn how to turn your customers into raving fans — without spending a dime over your current marketing budget! Check out our Fast Track to Marketing Mastery program.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Subscribe to:
Posts (Atom)
