Where Do You Spend Your Limited Ad Dollars?

Advertisers like Anheuser Busch spent $2.6 million on one thirty second spot during the Super Bowl in 2006.

And did you know that for a mere $250,000, you can get a two-minute segment on The Martha Stewart Show?

Oh, what a small business owner could do with such budgets!

Many companies — some may be your competitors — can afford to run 50 times the ads that you could. They can outspend you in every way. But they don’t have the secret marketing weapon.

Rather than dollars, if you spend time, energy, and use your imagination, you can gain the same marketing leverage that many of your competitors get by shelling out big bucks. Thus, if you use a low-cost strategies like commitment and creativity, you can actually out-market your high-dollar competition.

This type of outspending your competition in arenas that they never consider is called Guerilla Marketing, and it’s the most effective way to grow your business without spending big bucks.

Some well-known Guerilla tactics are the Goodyear Blimp, naming contests, and frequent buyer programs. These ideas create big buzz or additional sales without high spending.

The father of Guerilla Marketing, Jay Conrad Levinson, states: “MARKETING IS EVERYTHING YOU DO to promote your business, from the moment you conceive of it, to the point at which customers buy your product or service and begin to patronize your business on a regular basis. The key words to remember are everything and regular basis.”

Simply pay attention to every detail in your business, and consider every action as if your business life depended on it. Because it does. And think outside the box!

Do you want to harness your creative power to grow your business without spending additional dollars? Adopt Guerilla Marketing tactics, and you’ll never look back.

Want help growing your business through Guerilla Marketing? Visit certified Guerilla Marketing coaches Holly George & Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com