What Color Is Your Marketing?

As I drove by a hospital construction site today, I chuckled at Angelo Luppino's forklift, cement trucks and other heavy equipment. Luppino has an unmistakeable brand identity: all of his equipment is painted pink. You can't miss his big, burly workers driving and working from pink trucks. And the pink trucks always elicit a response. It's part of his brand. While pink typically evokes femininity, innocence, softness and health, Luppino uses the juxtaposition as a fun element to reinforce his brand.

Color can be a powerful factor in marketing a brand...but no marketing should be attempted without first branding your business and its products. Find out how in our Fast Track to Marketing Mastery Program:
“Stand Out from the Crowd — Create Your Ultimate Branding and Marketing Plan

In the meantime, review your marketing colors to see if they represent your brand identity:

Red evokes aggressiveness, passion, strength, and vitality. In business, it is ideal for accents and boldness or to stimulate appetites.

Orange evokes fun, cheeriness, and warm exuberance. In business, use it to highlight information in graphs and on charts or as an accent color (like we do at boostyourbottomline.com)

Green evokes tranquility, health, and freshness. In business, its deep tones convey status and wealth while its pale tones are soothing.

Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security and is universally popular.

Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it is right for upscale and artistic audiences.

Yellow is an optimistic color that almost always evokes a positive response. Yellow stimulates creative and intellectual energy and gets customers motivated.

Brown evokes utility, earthiness, and subtle richness. In business, it signifies less important items in documents.

White evokes purity, truthfulness, and being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.

Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and often works well as a background color.

Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences.

What color is your marketing? This week identify whether your marketing colors convey and represent the core of your business -- your brand. As you do your fieldwork, think about those pink cement trucks.

Advertising the Toyota Way

Have you seen the new Toyota television commercials -- the ones with the driver sharing frustrations and wins? It appears he/she is talking to a trusted friend. It's only at the end of the commercial that you see a driver touching the steering wheel and, after his rant, saying something like, "Let's go eat." Yep, he's talking to his car like it's his best friend.

We love it. We're always encouraging our clients to create an emotional connection with their ideal clients. Making that emotional connection sets the stage for creative copy writing, sales pitches, and all kinds of promotions. Toyota did a great job. You can too.

Start by identifying your ideal customer including gender, age, family structure (single, married, parent) and income. Now visualize just one person in your target audience to capture as much detail as possible about that person. Identify their wants, needs, fears and aspirations. Walk a mile in his/her shoes and become an expert in his/her daily life. Define a list of qualities that make you want to work with that person – your ideal customer or client. Then craft messages that snag the attention of your target audience.

Not sure how to approach it? Check out our Fast Track #3 program, Show Your Charm: Write Copy With Character and An Ezine That Works. We show you, step by step, how to identify your target audience and master proven advertising, public relations, and web copy strategies to follow up, increase credibility, and boost sales. Your copy sells you 24/7. Make sure your words and messages are remarkable and memorable.

Proven Marketing Tactics Revealed in New How-To Program

Proven Marketing Tactics Revealed in New How-To Program
Florida Business Owner Doubles Income in One Month

ASHLAND, Wis., October 2006 – As more baby boomers throw their hats into the entrepreneurial ring and quickly discover that success is much more difficult to achieve than they anticipated, many are turning to experts for proven marketing tactics to ensure success.

That’s why Marketing Experts Holly George and Leslie Hamp, co-founders of boostyourbottomline.com, created a new, how-to program that spills lucrative secrets they’ve used to bring success to small and medium business owners alike.

“The success statistics for small business owners, coaches and consultants are sadly discouraging,” Hamp said. “As more solo professionals decide to launch their own venture, the number of entrepreneurs who find themselves in failing ventures increases. They have a passion for their work but not a clue about finding customers.

“Most of them will work way too hard, earn too little, and consider going back to full-time employment within two years of starting their business. We’re out to change that.”

In their Fast Track to Marketing Mastery program, George and Hamp reveal lucrative marketing tactics in a proven step-by-step process.

“This program eliminates the key barriers to entrepreneurial success,” George said. “We show clients how to choose that one, exclusive trait that is unique to their business; how to create a focused, memorable and unmistakable message around that trait; how to communicate that message in a clear and concise way; and how to covert that communication into sales.”

Hamp said the adage "two heads are better than one" is indeed true for small business owners who want to experience more success. In the Fast Track program, they hit the ground running and carry out big visions in short order. Debra Marrs of Riverview, FL, is just one example.

“Like most entrepreneurs, I've always been an independent do-it-yourselfer,” said Marrs, editor and coach for writers. “My goal was to establish a global business within the year, and I needed help, help, help as to where to go to begin.”

The Fast Track program provided Marrs with the direction, structure and accountability to establish the Writing Together brand; narrow her niche to a tightly defined target audience, and launch a website, writingtogether.com with half a dozen e-courses, audio products, and teleclasses.

“I doubled my fees in the first month and tripled them within the year,” she said, “and I was empowered to step up to a new level in my work. My goal might have taken years if I hadn't asked for help and enlisted a top-notch coach.”

George and Hamp said participants master essential marketing content quickly, develop a plan tailored to their goals, and appreciate the opportunity to ask questions and receive answers during one-on-one coaching sessions.

To learn more about this step-by-step program, visit Fast Track to Marketing Mastery


ABOUT BOOST YOUR BOTTOM LINE
Boost Your Bottom Line, a strategic business and marketing company founded by Holly George and Leslie Hamp, supports entrepreneurs in transforming their small businesses into more streamlined and profitable ventures. Visit boostyourbottomline.com or view information on the Fast Track to Marketing Mastery program at Fast Track to Marketing Mastery
###

Marketing Experts Share Business Success Secrets at Women's Marketing Telesummit

Marketing Experts Share Business Success Secrets at Women's Marketing Telesummit

Award-winning marketing experts Holly George and Leslie Hamp, co-founders of www.boostyourbottomline.com, will share business success secrets at a virtual conference to self-employed women around the globe from October 18-20, 2006.

The first annual Women’s Marketing Telesummit brings together marketing and business experts from the UK, US and Ireland and offers women business owners everywhere the opportunity to learn effective methods for promoting their business at low cost.

In 15 information-rich sessions across three days, attendees will experience live roundtable discussions from leading experts on pressing promotion and business issues. They will learn from interactive hotseat sessions where selected participants receive one-on-one coaching and feedback on their marketing, PR and website.

And they will discover how to master podcasting, direct mail and easy-to-produce information products to promote their business in a cost-effective way.

Other key topics covered during the telesummit include:
• how to set prices for profit and earn what you are worth
• how to create multiple passive streams of income
• how to overcome procrastination and make the correct decision every time with ease
• how to set up a high-impact, sales-generating business website at low cost, and
• how lesser-known principles of attraction can affect the success of your business.

Telesummit organizer Louisa Bird said women business owners will also have the opportunity to learn from and brainstorm with fellow self-employed women who understand exactly the kind of challenges they face.

"The telesummit will provide all that and more in one convenient package that can be accessed from anywhere in the world simply using the humble telephone," Bird said.

George and Hamp said they are eager to share time-tested tactics with women business owners seeking practical information on how to market their products and services.

For more information about the telesummit, click here: Women's Marketing Telesummit. To learn how to grow your small business like the pros, visit Holly George and Leslie Hamp at www.boostyourbottomline.com.

#

What's The Value of A Testimonial?

What's the value of a testimonial? Credibility. We're always encouraging our clients to give and ask for testimonials, so when Leslie returned from a great hiking trip organized by Country Walkers (http://www.countrywalkers.com), she decided to send an unsolicited endorsement. Country Walkers would be wise to include it in future marketing materials. You can do the same. When your clients or customers send you raving reviews like the following note, be sure to include all or part of their comments in future marketing:


Ok; just when I thought Country Walkers trips couldn’t get any better, I find myself in the midst of Tuscany hiking through breathtaking terrain, viewing amazing works of art and architecture, being catered to by outstanding guides, consuming the most delicious meals one could ask for, and connecting with a cohesive group of travel partners. It’s as good as it gets! I don’t know when or where, but I can’t wait for our next Country Walkers trip. If Angelica and Gianni are the guides and any of our newfound friends are among the hikers, all the better! Your trips are the best.

---
Leslie Hamp, Certified Marketing Coach & PR Whiz
715.682.5824 * leslie@forwardmomentum.biz

++++++++++++++++
Sign up for *FREE* red hot marketing tips:
http://www.boostyourbottomline.com
++++++++++++++++