Tis the season for parties, gift giving AND marketing. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business owners to market. Why? A key Guerrilla Marketing tactic is networking, and networking is a natural during the holiday season. You’ll see old friends and colleagues, discuss how the year went and share goals for the upcoming year. Use holiday networking as a time to lay groundwork for future business opportunities. A few suggestions:
1. Be prepared. Before attending a holiday event, find out who will be there and how they are connected to the host(s). Mentally prepare some questions that you can rely on to create an interactive conversation.
2. Skip the elevator pitch and hand out business cards only when requested. Keep in mind that holiday gatherings are different from business networking meetings. While a guest may be from a firm you've been wanting to work with, pitching him or her in the midst of the may not be in your best interest.
3. Spend more time asking questions and listening than talking. This is really a key Guerrilla Marketing tactic. Maybe you’ll strike up a conversation with, "How has business been going? What kinds of clients are you looking for these days? What’s up for the New Year?”
4. Be prepared with your own reply to "What's new?" -- something concise but intriguing, such as "I just heard back from my graphic designer about a project I've been working on." If the person's eyes glaze over, move on to another topic. But if they ask questions, continue the conversation with short bits of information, keeping it a give-and-take exchange
5. Develop a strategy to stay in touch after the holidays. If appropriate say, "I'm doing a new monthly newsletter with red hot marketing tips for small business owners. If you’d like, give me your card and I'll put you on my list."
6. Take advantage of automation to remain top of mind. Use this easy, effective system to make follow up a snap. Visit www.easywebautomation.com to learn more.
7. Have fun! If you're in the right place at the right time, you’ll not only enjoy the company and conversation. You could make some very profitable business connections for the New Year.
Happy Holidays and Happy Marketing!
Looking for more ways to market your business? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 27, 2007
Tuesday, November 20, 2007
Is Your Business Staged for Growth?
Consider the 5 stages of business growth:
Stage #1: Existence
Stage #2: Survival
Stage #3: Success
Stage #4: Take-off
Stage #5: Maturity
Now consider that most small businesses never reach stage #4. Sad, huh? There's one thing standing in the way of changing that statistic. It's writing a great Marketing Plan.
Your perfect marketing plan defines the one customer that will give you the most business, outlines your best selling points, and details the most effective marketing strategies for your small business.
In short, if you want your small business to take off, get a great marketing plan.
Certified Marketing Spitfires Holly George & Leslie Hamp are on a mission to change this by skyrocketing every small business to success! Learn how Holly & Leslie can help you affordably write the perfect marketing plan for your business. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Stage #1: Existence
Stage #2: Survival
Stage #3: Success
Stage #4: Take-off
Stage #5: Maturity
Now consider that most small businesses never reach stage #4. Sad, huh? There's one thing standing in the way of changing that statistic. It's writing a great Marketing Plan.
Your perfect marketing plan defines the one customer that will give you the most business, outlines your best selling points, and details the most effective marketing strategies for your small business.
In short, if you want your small business to take off, get a great marketing plan.
Certified Marketing Spitfires Holly George & Leslie Hamp are on a mission to change this by skyrocketing every small business to success! Learn how Holly & Leslie can help you affordably write the perfect marketing plan for your business. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, November 14, 2007
Make Your Web Site Knock on Doors
Follow-up is one of the cornerstones of making almost any small business really profitable. If you don’t have a workable strategy for follow-up, then you’re potentially leaving a lot of profit lying on the table. Did you know that there's a simple program that you can add to your web site that will do all your followup work for you?
Want to send a monthly newsletter? Let "Automate Your Marketing" take care of it. Want to send an effortless thank you to every customer that buys something from you exactly one week after each sale? No problem. Want to let potential customers know about specific products that may interest them? Just write the sales message and send it.
There are millions of web sites out there in cyberspace. The biggies like Amazon, eBay and Google started with a spark – just like you. How did they rise to the top? By following the same rules you can! They use programming very similar to "Automate Your Marketing" for marketing to prospects and following up with customers. Want to learn more about automating your marketing? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Want to send a monthly newsletter? Let "Automate Your Marketing" take care of it. Want to send an effortless thank you to every customer that buys something from you exactly one week after each sale? No problem. Want to let potential customers know about specific products that may interest them? Just write the sales message and send it.
There are millions of web sites out there in cyberspace. The biggies like Amazon, eBay and Google started with a spark – just like you. How did they rise to the top? By following the same rules you can! They use programming very similar to "Automate Your Marketing" for marketing to prospects and following up with customers. Want to learn more about automating your marketing? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, November 07, 2007
Small Businesses Benefit from Organic Marketing
It's taking over grocery shelves and publication pages (for great reasons that are too lengthy to discuss in this forum): organic this and organic that. This thinking can apply to your marketing. And if you're a small business owner, grab a cup of organic coffee and listen up.
"Organic" by definition means "effecting the structure of the organism... without chemically formulated growth stimulants." Organic marketing, or highly personalized marketing, by extension, directly effects the structure of your business. If adopted as a philosophy within your business structure, this highly personal approach can help DEFINE your business model.
And this is the really cool part — only small businesses are able to perform this best. This is your edge over the larger competition. Highly targeted, personal messages sent through people and media networks.
So skip the pricey "growth hormones" of big media advertising, and think highly targeted messages followed up with a big smile that says "we truly value your business."
Want to learn more about creating a highly targeted marketing plan? Check out our Fast Track to Marketing program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
"Organic" by definition means "effecting the structure of the organism... without chemically formulated growth stimulants." Organic marketing, or highly personalized marketing, by extension, directly effects the structure of your business. If adopted as a philosophy within your business structure, this highly personal approach can help DEFINE your business model.
And this is the really cool part — only small businesses are able to perform this best. This is your edge over the larger competition. Highly targeted, personal messages sent through people and media networks.
So skip the pricey "growth hormones" of big media advertising, and think highly targeted messages followed up with a big smile that says "we truly value your business."
Want to learn more about creating a highly targeted marketing plan? Check out our Fast Track to Marketing program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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