It's taking over grocery shelves and publication pages (for great reasons that are too lengthy to discuss in this forum): organic this and organic that. This thinking can apply to your marketing. And if you're a small business owner, grab a cup of organic coffee and listen up.
"Organic" by definition means "effecting the structure of the organism... without chemically formulated growth stimulants." Organic marketing, or highly personalized marketing, by extension, directly effects the structure of your business. If adopted as a philosophy within your business structure, this highly personal approach can help DEFINE your business model.
And this is the really cool part — only small businesses are able to perform this best. This is your edge over the larger competition. Highly targeted, personal messages sent through people and media networks.
So skip the pricey "growth hormones" of big media advertising, and think highly targeted messages followed up with a big smile that says "we truly value your business."
Want to learn more about creating a highly targeted marketing plan? Check out our Fast Track to Marketing program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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