Selling is often anxiety-producing for both buyers and sellers. To get over the hump, focus on establishing trust and building relationships. In the end you’ll convert more prospects into loyal customers. A few tips:
1. Listen first, sell second
Let your prospect do most of the talking. In the process they’ll explain their greatest needs. Listening sends a clear message that you’re interested in the prospect’s needs, not your own, and the probing ensures you don’t focus on selling points that have no bearing on the prospect’s situation.
2. Make it specific
Focus on prospects’ priorities and create a partnership that provides solutions. You’ll build trust and close more sales.
3. Gain commitments along the way
Closing is not a one-time deal. One conversation may focus on products or services that might work for them. The next conversation might re-iterate benefits. The third conversation may seal the deal. Each step moves the prospect closer to a final “Yes, I want your product or service.”
4. Establish credibility
Share testimonials so your prospects rest assured they are in good hands. Some business owners even take it a step further by asking existing buyers if it would be OK to have prospects contact them to ask questions about your company’s track record. When prospects hear others sing your praises, it goes a long way toward having them put their faith in you.
5. Provide exact details
Spell everything out. Outline your product/service costs, benefits, support, warranties, etc. Let prospects know what happens after their purchase.
And once you close the sale, maintain a solid relationship. It costs seven times more to market to new prospects than to existing customers. Keep them as loyal customers who buy from you again and again and sing your praises.
Need help sealing the deal? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, January 30, 2008
Tuesday, January 22, 2008
Music To Their Ears
Words your customers love to hear: the sound of their name, "no problem," "we can do that," "yes," "sure," "you can have it today."
-Jay Conrad Levinson
Need help connecting with your customers? Check out our Fast Track to Marketing Mastery programs that put you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
-Jay Conrad Levinson
Need help connecting with your customers? Check out our Fast Track to Marketing Mastery programs that put you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, January 15, 2008
The New Glamma Niche
One of our clients was overjoyed to share with us that she's now a Grandma...or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living and expressing their passion. You'll see them at the fitness center lifting weights, doing Pilates, strutting on the treadmill. You'll see them taking up long-deferred hobbies or interests like piano, painting, travel, continuing education. You'll see them sharing their passions with overscheduled grandkids in an attempt to show them simple, fun outlets. Sandwiched between parents and their own children, Glammas are redefining their roles and how they'll interact with their grandchildren. It's an exciting stage and potential niche for coaches, consultants, retailers, travel agents, educational programming...you get the picture. Is Glamma your niche? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, January 08, 2008
Guerrilla Marketing Bootcamp Slated for Small Business Owners Who Want More Success
Holly George and Leslie Hamp, creators of the Fast Track to Marketing Mastery and www.boostyourbottomline.com, today announced a 2-hour Guerrilla Marketing Bootcamp for small business owners who want to significantly increase business and marketing success in 2008.
The bootcamp, held over a bridge line from 10 a.m. – noon CST on Wednesday, January 16, 2008, shows small business owners, consultants and coaches where to focus their efforts for the greatest impact.
“Most of the clients we work with are already doing some marketing, but they don’t have systems in place for consistency and to streamline their efforts,” George said. “During the teleseminar we’ll share our time-tested, proven system that dramatically shortens the learning curve, boosts marketing confidence and brings in new clients.”
Hamp said the bootcamp provides essential, strategic marketing advice that provides an “a-ha” for most participants.
“We know from working with clients from around the world that there’s no lack of marketing information out there,” she said. “The obstacle for most is uncertainty about where to focus time and budgets, a lack of support, and a step-by-step process that results in more sales in less time.”
George and Hamp say the Guerrilla Marketing Bootcamp is a quick way to kick-start action and ensure success. In addition to the two-hour bootcamp, participants receive:
• Fast Track eBook, Stand Out From the Crowd – Make Your Business Scream Distinction
• Comprehensive Audio Seminar Corresponding with the eBook
• Continually Tested Field Work Assignments for Laying the Groundwork for a Clearly-Defined Branding Plan
• Proven, Effective (and Fun!) Exercises for Each Critical Step Regarding Business Branding and Growth
• Electronic, Fill-in-the-Blank Template to Turn Out A Professional and Workable Plan
• 21-page Bootcamp Workbook, so participants can follow along and fully grasp the material during the step-by-step Bootcamp teleseminar
While the concept of teleseminars may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.
“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”
For more information and to register, log onto http://www.boostyourbottomline.com/bootcamp
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
The bootcamp, held over a bridge line from 10 a.m. – noon CST on Wednesday, January 16, 2008, shows small business owners, consultants and coaches where to focus their efforts for the greatest impact.
“Most of the clients we work with are already doing some marketing, but they don’t have systems in place for consistency and to streamline their efforts,” George said. “During the teleseminar we’ll share our time-tested, proven system that dramatically shortens the learning curve, boosts marketing confidence and brings in new clients.”
Hamp said the bootcamp provides essential, strategic marketing advice that provides an “a-ha” for most participants.
“We know from working with clients from around the world that there’s no lack of marketing information out there,” she said. “The obstacle for most is uncertainty about where to focus time and budgets, a lack of support, and a step-by-step process that results in more sales in less time.”
George and Hamp say the Guerrilla Marketing Bootcamp is a quick way to kick-start action and ensure success. In addition to the two-hour bootcamp, participants receive:
• Fast Track eBook, Stand Out From the Crowd – Make Your Business Scream Distinction
• Comprehensive Audio Seminar Corresponding with the eBook
• Continually Tested Field Work Assignments for Laying the Groundwork for a Clearly-Defined Branding Plan
• Proven, Effective (and Fun!) Exercises for Each Critical Step Regarding Business Branding and Growth
• Electronic, Fill-in-the-Blank Template to Turn Out A Professional and Workable Plan
• 21-page Bootcamp Workbook, so participants can follow along and fully grasp the material during the step-by-step Bootcamp teleseminar
While the concept of teleseminars may be new for some, George says it’s one of the most time efficient strategies business owners can embrace to boost marketing knowledge and action.
“It’s like being on a conference call with like-minded business owners from around the world,” she said. “Everyone calls a bridge line at a given time, then my business partner Leslie Hamp and I walk listeners through time-tested strategies designed to boost business and marketing success. It’s a fantastic way to learn where to focus efforts for the greatest impact.”
For more information and to register, log onto http://www.boostyourbottomline.com/bootcamp
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, January 03, 2008
Fast Track to Marketing Mastery Tip
Start 2008 with a new voice mail message. We're surprised at how many business owners neglect this simple, effective marketing tactic. Take one minute today to record a new voice mail message that includes your point of difference, tagline, and website URL. We know you'll attract more customers when you implement this no-cost marketing strategy. Here's ours:
Hello. You've reached Holly George and Leslie Hamp, creators of the Fast Track to Marketing Mastery and boostyourbottomline.com. We're on a mission to blast every small business to success with more customers, bigger profits and a business to brag about. Find out about our step-by-step program and sign up for your fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com. And please leave a message at the tone. We'll return your call as soon as possible. Thanks for calling.
Need help identifying additional cost effective marketing strategies? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Hello. You've reached Holly George and Leslie Hamp, creators of the Fast Track to Marketing Mastery and boostyourbottomline.com. We're on a mission to blast every small business to success with more customers, bigger profits and a business to brag about. Find out about our step-by-step program and sign up for your fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com. And please leave a message at the tone. We'll return your call as soon as possible. Thanks for calling.
Need help identifying additional cost effective marketing strategies? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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