If your business is stagnant or growing too slowly for your liking, punch it up with fun ideas. Try visualizing your business idea and its sales process. In these days of market saturation, it’s not always the most innovative product that rises to the top — it’s the old product with a twist.
Maybe you’re selling one of the most popular products known to man (like t-shirts), but you’re packaging them in a fun way (in meat paper with coupons for steaks). Your entire sales process should be built around your idea and its twist (home page that’s designed like a meat locker)!
Get a group of friends together for a brainstorming session on how to jazz up sales. Have fun, and reap the rewards with a big smile on your face.
Need help thinking outside the box for your big idea? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, August 28, 2007
Wednesday, August 22, 2007
Why Are You So Special?
Think of your favorite brands. Why do you like them? If you were to recommend your favorite restaurant to a friend, what's the one best thing you'd tell them about it? How about your favorite car? Favorite wine or beer? Favorite vacation spot?
Every time you sing praises for your favorite brands, you're selling for them. And that's golden... for them.
Now think about how great that would be for your business to have a salesperson like you — unpaid and raving about your best qualities! Here you are spending big bucks on marketing to bring in new business, and you could have raving fans out there singing your praises for nothing!
That's why it's so important to identify that one attribute that sets your business apart from the rest — your core point of difference. It's golden — and when marketed right, your core point of difference will bring you big business. Because you'll push it; your best customers will pick up on it; and they'll become your sales force.
Need help identifying your core point of difference? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Every time you sing praises for your favorite brands, you're selling for them. And that's golden... for them.
Now think about how great that would be for your business to have a salesperson like you — unpaid and raving about your best qualities! Here you are spending big bucks on marketing to bring in new business, and you could have raving fans out there singing your praises for nothing!
That's why it's so important to identify that one attribute that sets your business apart from the rest — your core point of difference. It's golden — and when marketed right, your core point of difference will bring you big business. Because you'll push it; your best customers will pick up on it; and they'll become your sales force.
Need help identifying your core point of difference? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, August 15, 2007
Spy on Your Competition - Guerrilla Style
Call it research, but why kid yourself – what you are doing is spying.
And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect of your competition’s operation and then objectively compare it with your own.
A prim and proper traditional marketer refers to this as “market research,” but a down and dirty Guerrilla Marketer knows it for what it really is – spying.
There are two basic schools of marketing. There’s Lemming marketing, which encourages you to follow the heard, to do exactly what everyone else is doing, even if that means leaping off a financial cliff to certain doom.
And then there’s Guerrilla Marketing.
Guerrilla Marketing demands that you put away your checkbook and instead use less costly resources, relying primarily on time, energy, and your imagination as your best and most effective marketing tools.
Before you can launch an effective Guerrilla Marketing campaign you need to know as much about your competitors as possible – you need to appreciate their strengths and, just as importantly, you need to admit and acknowledge your own weaknesses in comparison. And then you need to do something about it.
Guerrilla Marketers don’t mince words. The way to evaluate your competition, the way to dissect their inner workings and expose their weaknesses is to spy on them, plain and simple.
As a true Guerrilla Marketer it is up to you to make an honest evaluation then to beat your competition on every single point.
Spying on your competition is only the first step in Guerrilla Marketing. If you want to learn more about how you can be a Guerrilla Marketer — using low cost and high impact strategies to outsmart your competition — visit certified Guerilla Marketing coaches, Holly George and Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect of your competition’s operation and then objectively compare it with your own.
A prim and proper traditional marketer refers to this as “market research,” but a down and dirty Guerrilla Marketer knows it for what it really is – spying.
There are two basic schools of marketing. There’s Lemming marketing, which encourages you to follow the heard, to do exactly what everyone else is doing, even if that means leaping off a financial cliff to certain doom.
And then there’s Guerrilla Marketing.
Guerrilla Marketing demands that you put away your checkbook and instead use less costly resources, relying primarily on time, energy, and your imagination as your best and most effective marketing tools.
Before you can launch an effective Guerrilla Marketing campaign you need to know as much about your competitors as possible – you need to appreciate their strengths and, just as importantly, you need to admit and acknowledge your own weaknesses in comparison. And then you need to do something about it.
Guerrilla Marketers don’t mince words. The way to evaluate your competition, the way to dissect their inner workings and expose their weaknesses is to spy on them, plain and simple.
As a true Guerrilla Marketer it is up to you to make an honest evaluation then to beat your competition on every single point.
Spying on your competition is only the first step in Guerrilla Marketing. If you want to learn more about how you can be a Guerrilla Marketer — using low cost and high impact strategies to outsmart your competition — visit certified Guerilla Marketing coaches, Holly George and Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, August 08, 2007
Goals Will Get You There
You own a business, so you probably did okay in school. You were in a sport at one point — or at least some sort of club. The point is that you've been exposed to goals, how motivating they are, and how rewarding it is when you meet them. So, why don't 90% of business owners set goals for their business? (Hmmm... could this be linked to the 90% business failure rate?)
Every business owner needs goals as part of a marketing plan. The act of quantifying your business and translating that to an attainable increase in sales is motivation enough to develop a plan around those goals. They provide a straightforward and very honest assessment of your business’ strong points.
Where would you like to see your business in the next 6 months? Figure out your attainable goals, and write a plan to accomplish them. Soon you'll look back in pride, awe, and with the will to keep growing.
Need help identifying goals and writing an effective marketing plan to attain them? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Every business owner needs goals as part of a marketing plan. The act of quantifying your business and translating that to an attainable increase in sales is motivation enough to develop a plan around those goals. They provide a straightforward and very honest assessment of your business’ strong points.
Where would you like to see your business in the next 6 months? Figure out your attainable goals, and write a plan to accomplish them. Soon you'll look back in pride, awe, and with the will to keep growing.
Need help identifying goals and writing an effective marketing plan to attain them? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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