You own a business, so you probably did okay in school. You were in a sport at one point — or at least some sort of club. The point is that you've been exposed to goals, how motivating they are, and how rewarding it is when you meet them. So, why don't 90% of business owners set goals for their business? (Hmmm... could this be linked to the 90% business failure rate?)
Every business owner needs goals as part of a marketing plan. The act of quantifying your business and translating that to an attainable increase in sales is motivation enough to develop a plan around those goals. They provide a straightforward and very honest assessment of your business’ strong points.
Where would you like to see your business in the next 6 months? Figure out your attainable goals, and write a plan to accomplish them. Soon you'll look back in pride, awe, and with the will to keep growing.
Need help identifying goals and writing an effective marketing plan to attain them? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, August 08, 2007
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