Expert Will Share Guerrilla Marketing Insights at B. Dalton Book Signing in Minneapolis

Holly George, Certified Guerrilla Marketing Coach, will offer free power coaching sessions at B. Dalton, 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.

George will also be at J.J. Hill Reference Library in St. Paul from 11:30 a.m. – 1 p.m. and at TwinWest Chamber of Commerce in Plymouth from 3-5 p.m. on Sept. 12 to share bug buzz ideas and deliver jumpstart coaching sessions. For more information and to register, visit www.jjhill.org and www.twinwest.com.

To learn more about Guerrilla Marketing on the Frontlines, visit www.GMarketingFrontLines.com. To learn more about marketing expert Holly George, visit www.boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Guerrilla Marketing Coaches Offer Free Insights & Coaching For Small Business Owners

Leslie Hamp, contributing author of the new book Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, and Certified Guerrilla Marketing Coach Holly George will deliver free marketing insights to small business owners on Friday, Sept. 12 and and Saturday, Sept. 13 in Minneapolis, St. Paul and Plymouth.

Hamp and George are part of a national campaign rolling out across the country in tandem with the September launch of the new Guerrilla Marketing book. Friday’s events will be held at the JJ Hill Reference Library in St. Paul and the TwinWest Chamber of Commerce in Plymouth, and Saturday’s book signing and free coaching sessions will be held at the B. Dalton Southdale Center in Minneapolis.

Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to attend the events to discover how to break through barriers and skyrocket marketing success.

Friday’s session, "Create Your BIG BUZZ: Surefire Secrets to Boost Profits and Put Your Business on the Map", takes place at J.J. Hill Reference Library in St. Paul from 11:30 a.m. – 1 p.m. To register for the Sept. 12 event, log on to www.jjhill.org or call (651) 265-5500.

Jumpstart coaching sessions will be offered on Sept. 12 from 3-5 p.m. at TwinWest Chamber of Commerce in Plymouth, Minn. To register, log on to www.twinwest.com or call (763) 450-2220.

Hamp and George will be at B. Dalton Bookstore in the Southdale Center in Minneapolis from 10 a.m. – noon on Saturday, September 13, for a book signing and free power coaching sessions. Visit the store that day or contact (952) 920-2678 for additional information.

To learn more about Guerrilla Marketing on the Frontlines, visit www.GMarketingFrontLines.com. To learn more about Certified Marketing Spitfires Leslie Hamp and Holly George, visit www.boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

The Olympic Advertising Winners & Losers

What a fabulous two weeks watching the world's athletes compete in Beijing. The emotional connection to men and women giving everything they've got will linger long after the closing ceremony...and so too will the VISA ads narrated by Morgan Freeman. That instantly recognizable voice over images of athletes' individual stories connected with viewers around the world. From epic to personal, Visa’s “Go World” Olympics campaign featured ads that were timeless, contemporary and fabulous.

Contrast that with the lame commercials by McDonald's featuring athletic-looking men and women praising a new chicken breakfast sandwich or the assembling of a Big Mac as a competitive event. Bad, bad.

A local bank spent a bundle airing commercials with the bank president inviting viewers to call their 800 number. Problem? No 800 number was ever given! Bad, bad. That's no way to capture new leads or grow a business.

Before you spend a bundle on advertising, identify your unmistakable brand identity, your key messages and your call to action. Start with your free Boost Your Bottom Line Marketing Mastery Success Kit at www.boostyourbottomline.com, then email us at info@boostyourbottomline.com for a free Jumpstart Session.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Meet Us In Minneapolis?!

Our promoters have planned a whirlwind weekend in Minneapolis for us to kick off the new book, Guerrilla Marketing on the Frontlines (available in bookstores in September). And ours truly, Leslie Hamp, is a co-author, along with Jay Conrad Levinson, the founder of Guerrilla Marketing!

We'd love to meet you if you're in the area... and give you a F.R.E.E consult in person. Why not have fun with this, right?

Here's our schedule:

Presenting "Create Your BIG BUZZ: Surefire Secrets to Boost Profits and Put Your Business on the Map"
Friday, September 12, 11:30 a.m. - 1:00 p.m.
J.J. Hill Reference Library, St. Paul, MN
Admittance is $25 for members; $35 for non-members.
Sign up at http://www.jjhill.org under Classes & Events.

10-minute Jumpstart Consulting Sessions
Friday, September 12, 3:00 a.m. - 5:00 p.m.
TwinWest Chamber of Commerce, Plymouth, MN
Admittance is $10 per person (members only).
Signup at http://www.twinwest.com under Events & Programs.

NEW Guerrilla Marketing Book Signing + F.R.E.E. Jumpstart Coaching Sessions
Saturday, September 13, 10 a.m. - Noon
B. Dalton Booksellers, Southdale Center, Minneapolis, MN
F.R.E.E.!

Again, we look forward to meeting you in person at any of the events. Be sure to identify yourself as a fan!

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Swim in Olympic Profits: Market Like Mike

If you want to go far, hitch your wagon to a star — rising star Michael Phelps, with his record-breaking Olympic gold medal wins. You can bet some lucky agent's cell phone is burning with calls to set up endorsement contracts. Why not hitch your marketing wagon to this star, too?

Being a small business without millions to spend, your "hitch" will be a creative one. Brainstorm how your product or service can be linked in any way to swimming, the Olympics, and Michael Phelps' gold.

Jewelry stores, partner with your local gym to promote "worth your weight in gold" by giving anyone owning a gym membership a special price. Ice cream shops, create a "Phelps Olympic Crunch" sundae with 8 scoops and gold spoons. Athletic gear purveyors, brainstorm an "All-American, Made in China" promotion. Coffee shops, pizzerias, t-shirt shops — promote the "Phelps 8" with buy 8 and get 1 free.

Add a philanthropic dimension to your promotion to make your marketing go even further. Give 10% of every sale to your local swim team. Now that's newsworthy for your business.

Whatever your promotional idea, hitching your marketing wagon to the latest hype will spark interest and gain more exposure for your small business.

Want help brainstorming or promoting your perfect rising star idea? Get your Boost Your Bottom Line Marketing Mastery Success Kit at www.boostyourbottomline.com, then email us at info@boostyourbottomline.com for a free Jumpstart Session.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Experts Will Share Guerrilla Marketing Insights at B. Dalton Book Signing in Minneapolis

Leslie Hamp, Certified Guerrilla Marketing Coach and co-author of Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, and Certified Guerrilla Marketing Coach Holly George will be at B. Dalton, 1645 Southdale Center, 66th & France Avenue South, on Saturday, Sept. 13 from 10 a.m. to noon to share marketing insights from the new book hot off the press.

In addition, appointments for free 15-minute power coaching sessions for small business owners wanting to discover how to use Guerrilla Marketing to soar their own profits will be scheduled and delivered after the signing.

Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the book, and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.

Authors Jay Conrad Levinson, the father of the best-selling marketing series in history that's found in 42 different languages worldwide, and Mitch Meyerson, founder of Guerrilla Marketing Coaching Certification Program, pulled together 35 marketing professionals for Guerrilla Marketing on the Frontlines. The experts share compelling Guerrilla Marketing case studies that show businesses, large and small, how to increase profits and boost success.

“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”

Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to pick up a copy of the book and make arrangements for a power coaching session being offered by Leslie and Holly and B. Dalton. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. Leslie and Holly always have an eye on results, and I know they will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”

To learn more about Guerrilla Marketing on the Frontlines, visit www.GMarketingFrontLines.com. To sign up for a power coaching session at B. Dalton, visit the store at 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com

IKEA is Zeroing In On Cuban Market

It's been seven months since IKEA introduced all things Swedish to Orlando. Remember the fanfare? Invitation-only shopping before the November grand opening; IKEA loyalists sleeping in tents outside the store. Now that the fanfare has ended, IKEA is trying to zero in on their Orlando target audience. In the process they’re learning a lot about the local Hispanic and college student markets. One key takeaway: Orlando's Puerto Rican market is different from South Florida's Cuban population.

Focusing on the lifestyles, dreams and challenges of a target market is the only way businesses will be able to attract customers and prospects. Each target requires specific tactics to attract those local segments. One size will not fit all.

Take a lesson from IKEA. Zero in on your core target market. Start by completing the Core Target Market field work in the Boost Your Bottom Line Marketing Mastery Success Kit. It’s at www.boostyourbottomline.com. Complete the field work, then email us at info@boostyourbottomline.com for a free Jumpstart Session to determine what’s next.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

Create ONE Remarkable Marketing Message for Consistency, Clarity and Results

What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics?

90 percent of small business owners do not have a marketing plan, yet most know that it takes seven to 10 impressions to make an impact and inspire a prospect to take action. Repetition is critical, but what is the best way to proceed?

The surefire way to ensure success is to pre-determine your marketing and the action required to reach seven to 10 impressions. Here are 7 strategies to focus your efforts:

1. Be remarkable. Define ONE quality that sets you apart from your competition and turns your customers into loyalists buying from you again and again. Focus on that ONE remarkable quality, develop a clear, consistent marketing message, and repeat that ONE marketing message in everything you do.

2. Maximize word of mouth. When you have a business identity or brand that inspires, fascinates, engages and rewards customers and employees, you are going to be talked about. There is no denying that the opinions of trusted family and friends play a key role in influencing the purchase behavior of others. Make it happen around the ONE remarkable quality that is the basis of your business and marketing.

3. Free Media. There’s a great big world of media available online and off, and a lot of it is free. Think big, develop a hook, and reinforce your ONE marketing message along with the who, what, when, where and why of your news release. Distribute online and off.

4. Knock Your Socks-Off Service. Be sure you and your employees are delivering unbelievably great service under every circumstance. Focus on your ONE remarkable quality and give customers knock-your-socks-off service.

5. Get in the Limelight. One of the best ways to spread your ONE marketing message is to speak to organizations, associations, clubs, and radio audiences. Determine where your target audience spends his/her time, select an organization that's a good fit, contact the program coordinator, and offer a presentation targeted to the audience.

6. Collaborate. Collaborations combine the efforts of two or more entities to explode joint marketing efforts. The keys: Identify potential collaborations, determine what each of you brings to the table, and create a win-win situation where you can shout out your ONE marketing message.

7. Hire a marketing coach. If you are stuck, it may be that you are overwhelmed, at "a fork in the road” and unsure of your next step. Enlist support. Hire a professional coach and consultant to help you redefine your unmistakable brand identity, your ONE marketing message, and action steps to ensure success.

Need help? Contact us today at info@boostyourbottomline.com to share your challenge.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com