From their seats on the rumbling London Underground, a group of stony-faced passengers rose at random, bursting suddenly into the jerky slide kick of a zombie dance before melting away without a word. The response of flustered British passengers - stiff gazes, nervous silence, and tepid applause - was videotaped, posted online and quickly spun off into zombie dance sequels at the central Copenhagen train station, in London's Chinatown and on the street outside the Sydney Opera House. To the delight of the music company Sony BMG, which is using the campaign to promote the 25th anniversary of 'Thriller,' the Michael Jackson album, the videos have been viewed more than a million times. The campaign shows just how important guerrilla marketing can be in gaining worldwide attention and spawning copy-cat activities like this Thriller-type prank where more than 200 people gathered at Grand Central Station in New York to pull off a 'frozen in place' act that mystified onlooking travelers who weren't part of the act:
Click Here: Check out 'Frozen in Grand Central Station - Video
Guerrilla marketing. Out of the box thinking. Big results. Contact us now to find out how guerrilla marketing can help you during today's tough economic times. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 25, 2008
Wednesday, March 19, 2008
Guerrillas Launch Their Own Real Estate Campaign
We LOVE this guerrilla sales approach:
There are no "For Sale" signs in front of Ron Vrilakas' recently completed loft-housing project in Oak Park, California. The corner complex of two-story homes doesn't show up on the real estate Multiple Listing Service, either. "We're doing this under the radar, sort of guerrilla marketing," says Vrilakas, the architect/developer, who's been holding open houses for targeted groups of potential buyers. Vrilakas and his partner, Skip Rosenbloom, figure they can keep prices down by dealing directly with buyers and eliminating the need to pay a commission to real estate agents. And why no signs outside the brick-and-metal complex? "It would only say (to passers-by) that it's not selling," says Vrilakas.
The business partners are thinking outside the box and feel they're on track to big results. How about you? Are you thinking outside the box with your marketing and promotion? It could pay off in a very big way.
Need help thinking outside of the box? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
There are no "For Sale" signs in front of Ron Vrilakas' recently completed loft-housing project in Oak Park, California. The corner complex of two-story homes doesn't show up on the real estate Multiple Listing Service, either. "We're doing this under the radar, sort of guerrilla marketing," says Vrilakas, the architect/developer, who's been holding open houses for targeted groups of potential buyers. Vrilakas and his partner, Skip Rosenbloom, figure they can keep prices down by dealing directly with buyers and eliminating the need to pay a commission to real estate agents. And why no signs outside the brick-and-metal complex? "It would only say (to passers-by) that it's not selling," says Vrilakas.
The business partners are thinking outside the box and feel they're on track to big results. How about you? Are you thinking outside the box with your marketing and promotion? It could pay off in a very big way.
Need help thinking outside of the box? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 11, 2008
Regardless of Economics, Fun Niche Markets Can Always Grow
Even in a slow economy, there's always hope for a fun niche. Take this example: the worldwide baby food market has doubled in that last couple of years. Are there THAT MANY more babies eating? No. There actually is a very small rise in the worldwide birth rate.
It seems that the baby food market is yet another niche that is taking off due to niched consumer desires. We're talking organics. AC Nielsen says there was a 60 percent increase in organic baby food sales from 2000 to 2005. Research firm RNCOS says sales of organic baby milk went up 271 percent from 2004 to 2005, and organic strained food increased 18 percent from 2004 to 2005.
According to 2006 data from Mintel, on average, organic baby foods cost roughly 69 percent more than conventional varieties. That factor doesn’t seem to depress sales, however. Over half of mothers surveyed by Mintel say a food being “all natural” is “very important” when they are choosing baby foods and drinks.
So it’s no wonder that fun niches like organic baby food are on the rise. Consumer will direct their hard-earned dollars where they see fit. Create or expand on a new, fun niche, and you, too, can have a chunk of this income... regardless of economics.
Source: BrandChannel and Barry Silverstein, author of "The Breakaway Brand"
Need help identifying your niche? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
It seems that the baby food market is yet another niche that is taking off due to niched consumer desires. We're talking organics. AC Nielsen says there was a 60 percent increase in organic baby food sales from 2000 to 2005. Research firm RNCOS says sales of organic baby milk went up 271 percent from 2004 to 2005, and organic strained food increased 18 percent from 2004 to 2005.
According to 2006 data from Mintel, on average, organic baby foods cost roughly 69 percent more than conventional varieties. That factor doesn’t seem to depress sales, however. Over half of mothers surveyed by Mintel say a food being “all natural” is “very important” when they are choosing baby foods and drinks.
So it’s no wonder that fun niches like organic baby food are on the rise. Consumer will direct their hard-earned dollars where they see fit. Create or expand on a new, fun niche, and you, too, can have a chunk of this income... regardless of economics.
Source: BrandChannel and Barry Silverstein, author of "The Breakaway Brand"
Need help identifying your niche? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, March 05, 2008
Marketing Mastery Tip: Maximize Media Exposure
Ever wonder how to reach thousands, or even millions, of customers and prospects with a boot-strapping publicity campaign? We've been showing a couple of clients how to do just that and want to share the holy grail with you. Whether you’re media savvy or a small business owner with little media experience, here are some quick tips to maximize media exposure:
1. Strategize. Always develop a plan before you unleash your message through television, print, radio or web outlets. Know the exact outcome you want to achieve, and negotiate for a better package than is being offered.
2. Develop key messages that will inspire your intended audience to action. Getting publicity is for naught if you don’t inspire action. Focus on a few keys points, make them with clarity, and deliver those key messages over and over again. Tell your audience what you want them to do, and include your call to action, phone number and website.
3. When you’re on television, convey your energy and enthusiasm. Be mindful of body language, keep your feet and legs firmly planted, and use your torso and hands to deliver your message. Smile to show the audience that you're excited and to keep your energy high.
4. When you’re on the radio, paint a picture. Help the listener visualize whatever it is you’re selling. Pace yourself. If you stutter, forget about it and move on. Even though they’ll never see you, smile to keep your energy and excitement high.
5. When a reporter contacts you, return their call or email promptly. If you don't, they'll likely move on to someone else in order to meet their deadline. Anticipate what they want, and give it to them on a gold platter.
6. Always be a resource. Find out what other topics your media contact may be covering in the future. Let him/her know your area of expertise and how they can count on you.
Whether you’re launching an event, publicizing your upcoming book, or trying to create a buzz about a new product or service, be strategic. Develop a long-range, comprehensive plan, and get out in a big, systematic way. Those visions of mass publicity and a spike in sales really can come true.
Need help? Click here to discover how to create your big buzz on a shoestring budget!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
1. Strategize. Always develop a plan before you unleash your message through television, print, radio or web outlets. Know the exact outcome you want to achieve, and negotiate for a better package than is being offered.
2. Develop key messages that will inspire your intended audience to action. Getting publicity is for naught if you don’t inspire action. Focus on a few keys points, make them with clarity, and deliver those key messages over and over again. Tell your audience what you want them to do, and include your call to action, phone number and website.
3. When you’re on television, convey your energy and enthusiasm. Be mindful of body language, keep your feet and legs firmly planted, and use your torso and hands to deliver your message. Smile to show the audience that you're excited and to keep your energy high.
4. When you’re on the radio, paint a picture. Help the listener visualize whatever it is you’re selling. Pace yourself. If you stutter, forget about it and move on. Even though they’ll never see you, smile to keep your energy and excitement high.
5. When a reporter contacts you, return their call or email promptly. If you don't, they'll likely move on to someone else in order to meet their deadline. Anticipate what they want, and give it to them on a gold platter.
6. Always be a resource. Find out what other topics your media contact may be covering in the future. Let him/her know your area of expertise and how they can count on you.
Whether you’re launching an event, publicizing your upcoming book, or trying to create a buzz about a new product or service, be strategic. Develop a long-range, comprehensive plan, and get out in a big, systematic way. Those visions of mass publicity and a spike in sales really can come true.
Need help? Click here to discover how to create your big buzz on a shoestring budget!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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