From their seats on the rumbling London Underground, a group of stony-faced passengers rose at random, bursting suddenly into the jerky slide kick of a zombie dance before melting away without a word. The response of flustered British passengers - stiff gazes, nervous silence, and tepid applause - was videotaped, posted online and quickly spun off into zombie dance sequels at the central Copenhagen train station, in London's Chinatown and on the street outside the Sydney Opera House. To the delight of the music company Sony BMG, which is using the campaign to promote the 25th anniversary of 'Thriller,' the Michael Jackson album, the videos have been viewed more than a million times. The campaign shows just how important guerrilla marketing can be in gaining worldwide attention and spawning copy-cat activities like this Thriller-type prank where more than 200 people gathered at Grand Central Station in New York to pull off a 'frozen in place' act that mystified onlooking travelers who weren't part of the act:
Click Here: Check out 'Frozen in Grand Central Station - Video
Guerrilla marketing. Out of the box thinking. Big results. Contact us now to find out how guerrilla marketing can help you during today's tough economic times. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
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