Guerrillas Launch Their Own Real Estate Campaign

We LOVE this guerrilla sales approach:

There are no "For Sale" signs in front of Ron Vrilakas' recently completed loft-housing project in Oak Park, California. The corner complex of two-story homes doesn't show up on the real estate Multiple Listing Service, either. "We're doing this under the radar, sort of guerrilla marketing," says Vrilakas, the architect/developer, who's been holding open houses for targeted groups of potential buyers. Vrilakas and his partner, Skip Rosenbloom, figure they can keep prices down by dealing directly with buyers and eliminating the need to pay a commission to real estate agents. And why no signs outside the brick-and-metal complex? "It would only say (to passers-by) that it's not selling," says Vrilakas.

The business partners are thinking outside the box and feel they're on track to big results. How about you? Are you thinking outside the box with your marketing and promotion? It could pay off in a very big way.

Need help thinking outside of the box? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

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