Ever wonder how to reach thousands, or even millions, of customers and prospects with a boot-strapping publicity campaign? We've been showing a couple of clients how to do just that and want to share the holy grail with you. Whether you’re media savvy or a small business owner with little media experience, here are some quick tips to maximize media exposure:
1. Strategize. Always develop a plan before you unleash your message through television, print, radio or web outlets. Know the exact outcome you want to achieve, and negotiate for a better package than is being offered.
2. Develop key messages that will inspire your intended audience to action. Getting publicity is for naught if you don’t inspire action. Focus on a few keys points, make them with clarity, and deliver those key messages over and over again. Tell your audience what you want them to do, and include your call to action, phone number and website.
3. When you’re on television, convey your energy and enthusiasm. Be mindful of body language, keep your feet and legs firmly planted, and use your torso and hands to deliver your message. Smile to show the audience that you're excited and to keep your energy high.
4. When you’re on the radio, paint a picture. Help the listener visualize whatever it is you’re selling. Pace yourself. If you stutter, forget about it and move on. Even though they’ll never see you, smile to keep your energy and excitement high.
5. When a reporter contacts you, return their call or email promptly. If you don't, they'll likely move on to someone else in order to meet their deadline. Anticipate what they want, and give it to them on a gold platter.
6. Always be a resource. Find out what other topics your media contact may be covering in the future. Let him/her know your area of expertise and how they can count on you.
Whether you’re launching an event, publicizing your upcoming book, or trying to create a buzz about a new product or service, be strategic. Develop a long-range, comprehensive plan, and get out in a big, systematic way. Those visions of mass publicity and a spike in sales really can come true.
Need help? Click here to discover how to create your big buzz on a shoestring budget!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment