Imagine giant white "H's" on a bright blue backdrop on sidewalks around town. It would seem you couldn’t miss the nearly 2-foot square vinyl letter H or the implication that a hospital is nearby. But for many passers-by in Colorado Springs, CO, the letters went completely unnoticed…and that’s bad news for Penrose-St. Francis Health Services and their "significant investment" on a marketing campaign to promote its new full-service hospital. The St. Francis Medical Center, at Powers Boulevard and Woodmen Road, is scheduled to open Aug. 16. Over the next few months, 125 of the sidewalk vinyls like the one downtown will be laid throughout the city for short periods of time. Will this guerrilla marketing tactic generate the big buzz the hospital is seeking? It’s possible…if the campaign also incorporates additional buzz-building activities.
As we continually tell our clients, don’t throw all of your eggs into one basket. In fact we recommend implementing a minimum of 5 marketing tactics at all times. We’ve seen again and again that every small business can gain big exposure, even on limited budgets.
Want to develop your top strategies to pull customers in? We’ll show you step-by-step. Email us today for a free Jumpstart session: info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, September 29, 2008
Wednesday, September 24, 2008
The Secret to Thriving in a Tough Economy
Are you finding that acquiring new customers and making sales
is harder than one year ago?
If you feel this way you are not alone. Millions of small business owners
around the globe are in the same situation
Not sure what to do?... The good news is we have the answer.
Guerrilla Marketing, the best selling marketing series in history
has just released the ultimate collection of Guerrilla Marketing
tactics and strategies ever in its newest book--
Guerrilla Marketing On The Front Lines: 35 World Class Strategies
To Send Your Profits Soaring
Mark Victor Hansen Author of Chicken Soup For The Soul says in
the foreward...
"Guerrilla Marketing On The Front Lines is a collection of stories
about how the men and women in the trenches are out there making
their way and being successful through hard effort and sheer intention…This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward.”
But it gets even better...
If you purchase this book on Amazon TODAY you will get a free VIP pass to a very special 90 minute tele-seminar called
"The 20 Most Profit-Producing Guerrilla Marketing Strategies"
presented by The Father of Guerrilla Marketing Jay Conrad Levinson and 19 World Class Guerrilla Marketing Coaches!
To Get Your Book and VIP pass for only 13.57 just click here
--> http://www.gmarketingfrontlines.com
So take take 2 minutes click on the link where you can purchase your book directly from Amazon and get your VIP pass instantly to this amazing 90 minute tele-seminar!
--> http://www.gmarketingfrontlines.com
See you there!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
is harder than one year ago?
If you feel this way you are not alone. Millions of small business owners
around the globe are in the same situation
Not sure what to do?... The good news is we have the answer.
Guerrilla Marketing, the best selling marketing series in history
has just released the ultimate collection of Guerrilla Marketing
tactics and strategies ever in its newest book--
Guerrilla Marketing On The Front Lines: 35 World Class Strategies
To Send Your Profits Soaring
Mark Victor Hansen Author of Chicken Soup For The Soul says in
the foreward...
"Guerrilla Marketing On The Front Lines is a collection of stories
about how the men and women in the trenches are out there making
their way and being successful through hard effort and sheer intention…This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward.”
But it gets even better...
If you purchase this book on Amazon TODAY you will get a free VIP pass to a very special 90 minute tele-seminar called
"The 20 Most Profit-Producing Guerrilla Marketing Strategies"
presented by The Father of Guerrilla Marketing Jay Conrad Levinson and 19 World Class Guerrilla Marketing Coaches!
To Get Your Book and VIP pass for only 13.57 just click here
--> http://www.gmarketingfrontlines.com
So take take 2 minutes click on the link where you can purchase your book directly from Amazon and get your VIP pass instantly to this amazing 90 minute tele-seminar!
--> http://www.gmarketingfrontlines.com
See you there!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, September 23, 2008
New Book Provides Blueprint for Small Business Success
We just picked up a copy of the new book, Guerrilla Marketing on the Frontlines. Wow! Not only does it feature dozens of low-cost, high-impact strategies, it also highlights real-world case studies that will inspire you to take action. You will definitely want to have this among your reference books as it's guaranteed to help you skyrocket success.
Mitch Meyerson and Jay Conrad Levinson, the co-authors of the best selling marketing book in history, brought 35 of the world’s top marketing coaches (our own Leslie Hamp included) together to share their collective insights into the world of marketing, both offline and on. The result is a step-by-step blueprint for success that any business owner can immediately implement. The marketing professionals included in this book include nationally known figures that are now ready to reveal their personal secrets for success. Never before has the general public had access to information of this quality, or proven real-word techniques that get results. With topics ranging from business networking, building partnerships, developing go-to-market strategies to cause marketing and writing winning sales copy this 300 page collection of marketing insight is a solid and indispensable business handbook.
Order it today to jumpstart your marketing PLUS get a fr*ee 20 minute Jumpstart Coaching session with Leslie or Holly to tackle your biggest marketing challenge or pick our brain for a great idea. Here's the link:
http://www.boostyourbottomline.com/freebie/
Happy Marketing!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Mitch Meyerson and Jay Conrad Levinson, the co-authors of the best selling marketing book in history, brought 35 of the world’s top marketing coaches (our own Leslie Hamp included) together to share their collective insights into the world of marketing, both offline and on. The result is a step-by-step blueprint for success that any business owner can immediately implement. The marketing professionals included in this book include nationally known figures that are now ready to reveal their personal secrets for success. Never before has the general public had access to information of this quality, or proven real-word techniques that get results. With topics ranging from business networking, building partnerships, developing go-to-market strategies to cause marketing and writing winning sales copy this 300 page collection of marketing insight is a solid and indispensable business handbook.
Order it today to jumpstart your marketing PLUS get a fr*ee 20 minute Jumpstart Coaching session with Leslie or Holly to tackle your biggest marketing challenge or pick our brain for a great idea. Here's the link:
http://www.boostyourbottomline.com/freebie/
Happy Marketing!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, September 22, 2008
Get It… More Money, More Freedom, More Fun: The New Book & Free Guerrilla Marketing Consults for Small Business Owners
Touted as the best marketing approach for small businesses, Guerrilla Marketing has been attributed to the growth of countless small businesses since its creation in the early 1980’s by Jay Conrad Levinson. Levinson’s first book introducing the guerrilla marketing concept has morphed into an empire to include 44 books in 42 languages, along with the latest long-awaited title, co-authored with Mitch Meyerson, of Guerrilla Marketing Coach certification fame: Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring.
In celebration of the book’s release this month, free guerrilla marketing coaching sessions are being offered by Certified Guerrilla Marketing Coaches Leslie Hamp and Holly George, international marketers and founders of Boost Your Bottom Line, to small business owners throughout the U.S., Canada and the United Kingdom.
As a contributing author, Leslie Hamp is happy to offer the free coaching sessions in order to promote small business success. “This book is truly unique as it defines the premise of guerrilla marketing, the mindset of a successful guerrilla marketer, and offers case studies from 35 world-class certified guerrilla marketers to get the reader’s juices flowing,” said Hamp. “But none of this information is worth anything unless you take big action. That’s why Holly and I are offering the free coaching sessions.”
“Meyerson and Levinson have hit a home run as co-authors, including chapters featuring case studies on everything from dreaming big to writing copy, written in real-world format,” said George. “It’s like an encyclopedia, but fun to read! With this new book and coaching to take action, any good small business owner can grow. Small business owners can use their free coaching time to tackle their biggest marketing challenge, pick our brains on a general marketing subject or brainstorm a specific Guerrilla Marketing tactic that gets big results on a shoestring budget.”
“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”
Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to pick up a copy of the book and make arrangements for a power coaching session being offered by Leslie and Holly. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. Leslie and Holly always have an eye on results, and I know they will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”
Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring is now available in stores.
To learn more about Guerrilla Marketing on the Frontlines and to sign up for a free Guerrilla Marketing coaching session (first come, first served), visit www.boostyourbottomline.com/freebie. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com. To learn more about Guerilla Marketing Coach certification, visit http://www.gmarketingcoach.com.
About the Book:
The long awaited Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, promises to revolutionize the marketing industry. By supplying readers with dozens of new high impact strategies for reaching and acquiring new customers, as well as step by step advice on how to increase conversion rates, the playing field for smaller or new companies has finally been leveled. This book is an opportunity to let 35 world class Guerrilla Marketing Coaches teach eager business owners their time-tested tactics and strategies for getting new customers and turning them into their most enthusiastic and loyal fans.
Co-authors are Jay Conrad Levinson, father of Guerrilla Marketing, and Mitch Meyerson, founder of Guerrilla Marketing Coaching. Contributing Authors/Coaches Include: Richard D. Bailey, Bob Barker, Todd Beeler, Amy Belanger, Debbie Bifulco, Lorrie Morgan-Ferrero, Bea Fields, Kip Gienau, Travis Greenlee, Jenny Hamby, Leslie Hamp, David Hancock, C. J. Hayden, Grant Hicks, Al Lautenslager, Alex Mandossian, Monroe Mann, Debbie Newhouse, Blaine Oelkers, Roger Parker, Will Reed, David Scarborugh, Mary Scarborough, Sheldon Snodgrass, Craig Valentine, Joh Williamson, David Wood, with a foreword by best selling author, Mark Victor Hansen.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
In celebration of the book’s release this month, free guerrilla marketing coaching sessions are being offered by Certified Guerrilla Marketing Coaches Leslie Hamp and Holly George, international marketers and founders of Boost Your Bottom Line, to small business owners throughout the U.S., Canada and the United Kingdom.
As a contributing author, Leslie Hamp is happy to offer the free coaching sessions in order to promote small business success. “This book is truly unique as it defines the premise of guerrilla marketing, the mindset of a successful guerrilla marketer, and offers case studies from 35 world-class certified guerrilla marketers to get the reader’s juices flowing,” said Hamp. “But none of this information is worth anything unless you take big action. That’s why Holly and I are offering the free coaching sessions.”
“Meyerson and Levinson have hit a home run as co-authors, including chapters featuring case studies on everything from dreaming big to writing copy, written in real-world format,” said George. “It’s like an encyclopedia, but fun to read! With this new book and coaching to take action, any good small business owner can grow. Small business owners can use their free coaching time to tackle their biggest marketing challenge, pick our brains on a general marketing subject or brainstorm a specific Guerrilla Marketing tactic that gets big results on a shoestring budget.”
“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”
Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to pick up a copy of the book and make arrangements for a power coaching session being offered by Leslie and Holly. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. Leslie and Holly always have an eye on results, and I know they will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”
Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring is now available in stores.
To learn more about Guerrilla Marketing on the Frontlines and to sign up for a free Guerrilla Marketing coaching session (first come, first served), visit www.boostyourbottomline.com/freebie. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com. To learn more about Guerilla Marketing Coach certification, visit http://www.gmarketingcoach.com.
About the Book:
The long awaited Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, promises to revolutionize the marketing industry. By supplying readers with dozens of new high impact strategies for reaching and acquiring new customers, as well as step by step advice on how to increase conversion rates, the playing field for smaller or new companies has finally been leveled. This book is an opportunity to let 35 world class Guerrilla Marketing Coaches teach eager business owners their time-tested tactics and strategies for getting new customers and turning them into their most enthusiastic and loyal fans.
Co-authors are Jay Conrad Levinson, father of Guerrilla Marketing, and Mitch Meyerson, founder of Guerrilla Marketing Coaching. Contributing Authors/Coaches Include: Richard D. Bailey, Bob Barker, Todd Beeler, Amy Belanger, Debbie Bifulco, Lorrie Morgan-Ferrero, Bea Fields, Kip Gienau, Travis Greenlee, Jenny Hamby, Leslie Hamp, David Hancock, C. J. Hayden, Grant Hicks, Al Lautenslager, Alex Mandossian, Monroe Mann, Debbie Newhouse, Blaine Oelkers, Roger Parker, Will Reed, David Scarborugh, Mary Scarborough, Sheldon Snodgrass, Craig Valentine, Joh Williamson, David Wood, with a foreword by best selling author, Mark Victor Hansen.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, September 18, 2008
Florida Tomato Growers Unveil Guerrilla Marketing Campaign
Turning around a negative impression can be a tough sell. That’s why Florida tomato growers are taking their show on the road this fall in an attempt to restore public confidence eroded by this summer's salmonella outbreak. At their recent annual meeting, leaders unveiled a guerrilla marketing campaign dubbed the "Florida Tomato Culinary Art Tour."
Between Nov. 14 and Dec. 19, the tour will visit 15 cities, from Portland, Maine, to Miami, showcasing the beauty and taste of Florida-grown tomatoes. They say the event will be part art exhibit, celebrity chef-recipe tasting and festival, with stops at supermarkets, farmers markets, shopping malls and other high-traffic areas. Their goal is to reach out directly to consumers and build grass-roots support for a product that saw consumer demand decline as Florida tomatoes were scrutinized as a potential cause of the largest salmonella outbreak in the last decade. Turned out the culprit was Mexican peppers, but many consumers have not heard about those lab results.
We think the Florida tomato growers are launching a sound guerrilla marketing campaign that will reverse consumer fears and get big buzz.
Want to discover your big buzz idea and Guerrilla Marketing solutions to spread your message? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Between Nov. 14 and Dec. 19, the tour will visit 15 cities, from Portland, Maine, to Miami, showcasing the beauty and taste of Florida-grown tomatoes. They say the event will be part art exhibit, celebrity chef-recipe tasting and festival, with stops at supermarkets, farmers markets, shopping malls and other high-traffic areas. Their goal is to reach out directly to consumers and build grass-roots support for a product that saw consumer demand decline as Florida tomatoes were scrutinized as a potential cause of the largest salmonella outbreak in the last decade. Turned out the culprit was Mexican peppers, but many consumers have not heard about those lab results.
We think the Florida tomato growers are launching a sound guerrilla marketing campaign that will reverse consumer fears and get big buzz.
Want to discover your big buzz idea and Guerrilla Marketing solutions to spread your message? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, September 16, 2008
Small Businesses Can Get BIG Results When They Watch the Clock, Like NYC Mayor Michael Bloomberg
New York City Mayor Michael Bloomberg wants to make every minute count. That’s why he’s installed countdown clocks throughout city offices. City employees and the good mayor cannot miss the brightly flashing number of days, hours, minutes, and seconds left in office. His slogan: "Make Every Day Count"
is having a huge impact on government agencies. The results-oriented billionaire entrepreneur and his staff know exactly how much time they have to accomplish their tasks and goals.
We think it’s an idea that would help small business owners focus their efforts and grow their businesses. And it’s simple:
1. Create Urgency with a Deadline: Review your business vision, goals and lingering to-do’s. Select the item that would create the greatest impact on your business, then establish a timeline for completion.
2. Focus Your Action: Determine what you will focus on for the week. Set a timer for 45-minute power work sessions. Now crank! No answering the phone. No checking email. No accepting visitors into your office.
3. Monitor Your Results. At the end of the day and week, track your progress and update your action goals until you’ve achieved your goal.
4. Celebrate. Small business owners often forget to pat themselves on the back for a job well done. Acknowledge your accomplishment and reward yourself!
5. Maintain Momentum. Reinforce the value of visioning your success and taking daily action. Maintain the action process for BIG results.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
We think it’s an idea that would help small business owners focus their efforts and grow their businesses. And it’s simple:
1. Create Urgency with a Deadline: Review your business vision, goals and lingering to-do’s. Select the item that would create the greatest impact on your business, then establish a timeline for completion.
2. Focus Your Action: Determine what you will focus on for the week. Set a timer for 45-minute power work sessions. Now crank! No answering the phone. No checking email. No accepting visitors into your office.
3. Monitor Your Results. At the end of the day and week, track your progress and update your action goals until you’ve achieved your goal.
4. Celebrate. Small business owners often forget to pat themselves on the back for a job well done. Acknowledge your accomplishment and reward yourself!
5. Maintain Momentum. Reinforce the value of visioning your success and taking daily action. Maintain the action process for BIG results.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Sunday, September 14, 2008
Big Buzz Weekend!
WOW! We just returned from two days of connecting with more than 100 small business owners eager to learn more about guerrilla marketing, word of mouth marketing and mindset strategies for exponential business growth. What an awesome turnout and opportunity to share our passion to help small business owners grow with the right strategies, the right systems and the right mindset.
The James J. Hill Reference Library in St. Paul, Minn. was an incredible site for our Big Buzz seminar, and we truly appreciated the warm welcome from Jim Poole and his staff. We just can't get enough of presenting to groups, and what a honor to hear the accolades from both organizers and participants.
We also appreciated the coordination of Jumpstart Coaching sessions by the folks at TwinWest Chamber of Commerce in Plymouth, Minn., and the book signing set-up at B. Dalton at Southdale Mall in Edina. What a rush to be surrounded by all those Guerrilla Marketing on the Frontlines books and to be among the authors! This is definitely a book small business owners will want on their shelves as it's chock full of great content, actionable ideas, and case studies that provide inspiration. More on that here.
Want to discover business growth solutions Holly and Leslie shared in Minneapolis and St. Paul? Email info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
The James J. Hill Reference Library in St. Paul, Minn. was an incredible site for our Big Buzz seminar, and we truly appreciated the warm welcome from Jim Poole and his staff. We just can't get enough of presenting to groups, and what a honor to hear the accolades from both organizers and participants.
We also appreciated the coordination of Jumpstart Coaching sessions by the folks at TwinWest Chamber of Commerce in Plymouth, Minn., and the book signing set-up at B. Dalton at Southdale Mall in Edina. What a rush to be surrounded by all those Guerrilla Marketing on the Frontlines books and to be among the authors! This is definitely a book small business owners will want on their shelves as it's chock full of great content, actionable ideas, and case studies that provide inspiration. More on that here.
Want to discover business growth solutions Holly and Leslie shared in Minneapolis and St. Paul? Email info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, September 11, 2008
Guerrilla Marketing Author Offers Free Power Coaching at B. Dalton Book Signing
Leslie Hamp, Certified Guerrilla Marketing Coach and co-author of the new book Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, will offer 15-minute power coaching sessions at B. Dalton, 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the book and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.
Hamp will also be at J.J. Hill Reference Library in St. Paul from 11:30 a.m. – 1 p.m. and at TwinWest Chamber of Commerce in Plymouth from 3-5 p.m. on Sept. 12 to share bug buzz ideas and deliver jumpstart coaching sessions. For more information and to register, visit www.jjhill.org and www.twinwest.com.
To learn more about Guerrilla Marketing on the Frontlines, click here. To learn more about marketing expert and co-author Leslie Hamp, visit www.boostyourbottomline.com
Wednesday, September 10, 2008
4-Day Work Week A Simple Guerrilla Marketing Solution in Tough Economic Times
As more employees feel the pinch of soaring gas prices, more and more businesses, large and small, are adopting a 4-day work week. It is important for small businesses to acknowledge gas prices and their effect on employees. Helping your employees with the cost of gas shows that you’re a good employer, improving employee loyalty. During this time your business is trying to save money. Hiring and training a new employee costs money, so it’s important to retain current team members. Offering creative work solutions may due just that.
Several companies are already adopting the “4-10” (4 day, 10- hour work week). Employees may be more productive from Monday through Thursday working 10 hours a day, compared to the standard 5-day work week. The thought of a 3-day weekend will keep employees motivated, resulting in huge cost savings for your business. If an employee feels valued and respected by his or her employer, it will show. This scenario cannot be adapted by some businesses, but it may work for yours.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Several companies are already adopting the “4-10” (4 day, 10- hour work week). Employees may be more productive from Monday through Thursday working 10 hours a day, compared to the standard 5-day work week. The thought of a 3-day weekend will keep employees motivated, resulting in huge cost savings for your business. If an employee feels valued and respected by his or her employer, it will show. This scenario cannot be adapted by some businesses, but it may work for yours.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, September 09, 2008
Small Businesses Can Grow in Spite of Soaring Prices
True blue guerrilla marketers are always searching for low-cost, high-impact strategies. Develop more cost-effective systems is high on the list.
If you haven’t already done so, it's time to switch to electronic solutions for many aspects of your business. Instead of physically sending paper, products, and people; go digital by hosting a Web conference. With technology, it is easy to set up a webcam to interact with the customer – even if they may be half-way around the world. Sending paper products by mail can also affect the cost of doing business. To save on postage and shipping, send invoices and documents electronically in a PDF (Portable Document Form). It’s amazing how efficient business owners become when they develop alternative, cost-effective solutions for business meetings. Cutting back on business trips and embracing virtual teleconferencing are true blue guerrilla tactics to increase efficiency in tough economic times.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
If you haven’t already done so, it's time to switch to electronic solutions for many aspects of your business. Instead of physically sending paper, products, and people; go digital by hosting a Web conference. With technology, it is easy to set up a webcam to interact with the customer – even if they may be half-way around the world. Sending paper products by mail can also affect the cost of doing business. To save on postage and shipping, send invoices and documents electronically in a PDF (Portable Document Form). It’s amazing how efficient business owners become when they develop alternative, cost-effective solutions for business meetings. Cutting back on business trips and embracing virtual teleconferencing are true blue guerrilla tactics to increase efficiency in tough economic times.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, September 08, 2008
Guerrilla Marketing for Small Businesses Coping with Soaring Gas Prices
Small business owners feeling the pinch of high gas prices have discovered another Guerrilla Marketing solution to grow their business in spite of rising costs:
Add on a fuel surcharge to orders. If you are a delivery-based business, make your customers aware of the fuel surcharge that you are adding to all orders. Because customers are aware that the high cost of fuel affects everyone, they will be more amenable to the added cost. Adding on a fuel surcharge of only $0.25 per mile will save your business $100’s, if not $1,000’s in the long run, depending on how many miles are logged.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Add on a fuel surcharge to orders. If you are a delivery-based business, make your customers aware of the fuel surcharge that you are adding to all orders. Because customers are aware that the high cost of fuel affects everyone, they will be more amenable to the added cost. Adding on a fuel surcharge of only $0.25 per mile will save your business $100’s, if not $1,000’s in the long run, depending on how many miles are logged.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Friday, September 05, 2008
Guerrilla Marketing in Tough Times
Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy and resources. When small business owners adopt that mantra, they will grow their business in spite of the rising costs. One solution: Evaluate business vehicles.
The cost of business travel definitely has a huge impact on your business. For starters, calculate the benefit of switching business cars to a hybrid or another smaller vehicle that gets better gas mileage. Also, keep the vehicle tires inflated to the recommended pressure, schedule oil changes at the recommended miles, and ensure overall proper maintenance. Even small changes will improve your gas mileage. Another option; follow the lead of business owners in Portland, Oregon, and use pedal power to get to work. Bike paths are springing up across the country and enterprising business owners are zeroing in on services for those taking to the road.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
The cost of business travel definitely has a huge impact on your business. For starters, calculate the benefit of switching business cars to a hybrid or another smaller vehicle that gets better gas mileage. Also, keep the vehicle tires inflated to the recommended pressure, schedule oil changes at the recommended miles, and ensure overall proper maintenance. Even small changes will improve your gas mileage. Another option; follow the lead of business owners in Portland, Oregon, and use pedal power to get to work. Bike paths are springing up across the country and enterprising business owners are zeroing in on services for those taking to the road.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, September 04, 2008
Guerrilla Marketing Solutions to Grow Your Business in Tough Times
As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective changes to keep marketing budgets and profits afloat. This is a powerful example of guerrilla marketing in tough times!
Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy.
“The amazing thing about marketing during tough times is that high prices help,” Levinson said. “Lower prices don’t help because people with high prices get to say, ‘During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you’re not going to make a mistake such as you would be if you went with a lower priced product or service.’”
Here is the first of 5 simple tips that small businesses can incorporate to save those hard-earned dollars while continuing to market products and services.
Increase prices of services or products. You must consider increasing prices in some aspect to offset the cost of fuel. A rise in fuel costs has been noticeable for transportation services. Some businesses may choose to ride out the storm in fear of losing loyal customers. This, however, may hurt their business in the long run. On the other hand, increasing prices may not be as noticeable to customers. It is a small change that could greatly affect your revenue.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy.
“The amazing thing about marketing during tough times is that high prices help,” Levinson said. “Lower prices don’t help because people with high prices get to say, ‘During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you’re not going to make a mistake such as you would be if you went with a lower priced product or service.’”
Here is the first of 5 simple tips that small businesses can incorporate to save those hard-earned dollars while continuing to market products and services.
Increase prices of services or products. You must consider increasing prices in some aspect to offset the cost of fuel. A rise in fuel costs has been noticeable for transportation services. Some businesses may choose to ride out the storm in fear of losing loyal customers. This, however, may hurt their business in the long run. On the other hand, increasing prices may not be as noticeable to customers. It is a small change that could greatly affect your revenue.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, September 03, 2008
A Note From Your Certified Marketing Spitfires™
What a fun, productive and energizing month as we prepare for the national promotion of Guerrilla Marketing on the Frontlines with Jay Conrad Levinson, Mitch Meyerson, Leslie Hamp and 35 other co-authors! We just did a radio show with Exceed Magazine, and our promoters have planned a whirlwind weekend in Minneapolis for us to kick off the new book, offer jumpstart coaching sessions, and present a big buzz seminar. We'd love to meet you if you're in the area on Friday and Saturday, Sept. 12-13... and give you a *FREE* consult in person. Why not have fun with this, right? Click here for our schedule.
Thanks to all of you for your kudos and words of support. It's been an incredible journey, and there's lots more in the works. More on our Amazon blitz scheduled for September 24 soon...more on the book here. At 420 pages it has a lot of "thud" factor when you put it on the table, not to mention lots of great content.
If you're ready to step up and get better results in less time (like the painter, photographer and writer featured in Leslie's chapter in Guerrilla Marketing on the Frontlines), email us for your *FREE* Jumpstart call.
We've seen again and again that those who invest in their businesses create more opportunity, more mo.ney and more freedom. We've also seen that those who are committed to business growth and success can almost always find the resources to invest. We're here to help! E-mail us today: info@boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, September 02, 2008
Guerrilla Marketing Coaches Offer Free Power Coaching at B. Dalton Book Signing
Certified Guerrilla Marketers Leslie Hamp and Holly George will be at the Southdale Center B. Dalton bookstore at 66th and France Avenue South in Minneapolis for a book signing and free 15-minute power coaching sessions on Saturday, September 13 from 10 a.m. to noon.
Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the latest Guerrilla Marketing book and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.
“Small business owners can use this free time to tackle their biggest marketing challenge or pick our brains on a general marketing subject or discover specific Guerrilla Marketing tactics that get big results on a shoestring budget,” said co-author Leslie Hamp.
In their latest book, Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, Jay Conrad Levinson, author of the best-selling marketing series in history that's found in 42 different languages worldwide, and Mitch Meyerson, founder of Guerrilla Marketing Coaching Certification Program, pulled together 35 marketing experts to share compelling Guerrilla Marketing case studies that show businesses, large and small, how to increase profits and boost success.
The Guerrilla Marketing co-authors and experts will join Jay Conrad Levinson, throughout the month of September to sign the new book and deliver free guerrilla marketing insights to small business owners across the USA, Canada, United Kingdom and Japan.
“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”
Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to take advantage of the power coaching sessions being offered by Leslie and Holly and B. Dalton. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. I know Leslie and Holly will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”
To learn more about Guerrilla Marketing on the Frontlines, click here. To sign up for a power coaching session at B. Dalton, visit the store at 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Small business owners, mom and pop start-ups, Internet marketers, Fortune 500 companies, and non-profits are encouraged to visit the store that day, pick up a copy of the latest Guerrilla Marketing book and sign up for a power coaching session to discover how to break through barriers and skyrocket marketing success.
“Small business owners can use this free time to tackle their biggest marketing challenge or pick our brains on a general marketing subject or discover specific Guerrilla Marketing tactics that get big results on a shoestring budget,” said co-author Leslie Hamp.
In their latest book, Guerrilla Marketing on the Frontlines: 35 World Class Strategies To Send Your Profits Soaring, Jay Conrad Levinson, author of the best-selling marketing series in history that's found in 42 different languages worldwide, and Mitch Meyerson, founder of Guerrilla Marketing Coaching Certification Program, pulled together 35 marketing experts to share compelling Guerrilla Marketing case studies that show businesses, large and small, how to increase profits and boost success.
The Guerrilla Marketing co-authors and experts will join Jay Conrad Levinson, throughout the month of September to sign the new book and deliver free guerrilla marketing insights to small business owners across the USA, Canada, United Kingdom and Japan.
“Every day entrepreneurs around the world are launching, expanding and living their business dreams on limited budgets,” Levinson said. “It takes a good plan, hard work and sound marketing strategies. It also helps to work with Certified Guerrilla Marketing Coaches like Leslie Hamp and Holly George as they provide clients with the structure, support, encouragement and unbiased perspective needed to make meaningful changes in their businesses, their organizations, and their lives.”
Meyerson, who has certified more than 250 Guerrilla Marketing Coaches worldwide, said, “I strongly encourage small business owners and leaders to take advantage of the power coaching sessions being offered by Leslie and Holly and B. Dalton. It’s a unique opportunity to pick the brain of a Certified Guerrilla Marketing Coach with a track record of success. I know Leslie and Holly will share a treasure-trove of marketing tactics complete with action steps to help small business owners send their profits soaring.”
To learn more about Guerrilla Marketing on the Frontlines, click here. To sign up for a power coaching session at B. Dalton, visit the store at 1645 Southdale Center, 66th & France Avenue South, on Sept. 13 from 10 a.m. to noon. To learn more about marketing expert and co-author Leslie Hamp and marketing expert Holly George, visit www.boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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