Guerrilla Marketing Solutions to Grow Your Business in Tough Times

As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective changes to keep marketing budgets and profits afloat. This is a powerful example of guerrilla marketing in tough times!

Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy.

“The amazing thing about marketing during tough times is that high prices help,” Levinson said. “Lower prices don’t help because people with high prices get to say, ‘During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you’re not going to make a mistake such as you would be if you went with a lower priced product or service.’”

Here is the first of 5 simple tips that small businesses can incorporate to save those hard-earned dollars while continuing to market products and services.

Increase prices of services or products. You must consider increasing prices in some aspect to offset the cost of fuel. A rise in fuel costs has been noticeable for transportation services. Some businesses may choose to ride out the storm in fear of losing loyal customers. This, however, may hurt their business in the long run. On the other hand, increasing prices may not be as noticeable to customers. It is a small change that could greatly affect your revenue.

Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com