Small business owners feeling the pinch of high gas prices have discovered another Guerrilla Marketing solution to grow their business in spite of rising costs:
Add on a fuel surcharge to orders. If you are a delivery-based business, make your customers aware of the fuel surcharge that you are adding to all orders. Because customers are aware that the high cost of fuel affects everyone, they will be more amenable to the added cost. Adding on a fuel surcharge of only $0.25 per mile will save your business $100’s, if not $1,000’s in the long run, depending on how many miles are logged.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, September 08, 2008
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