Jay Conrad Levinson, the Father of Guerrilla Marketing, says marketing in a challenged economy requires knowing where to focus time and energy and resources. When small business owners adopt that mantra, they will grow their business in spite of the rising costs. One solution: Evaluate business vehicles.
The cost of business travel definitely has a huge impact on your business. For starters, calculate the benefit of switching business cars to a hybrid or another smaller vehicle that gets better gas mileage. Also, keep the vehicle tires inflated to the recommended pressure, schedule oil changes at the recommended miles, and ensure overall proper maintenance. Even small changes will improve your gas mileage. Another option; follow the lead of business owners in Portland, Oregon, and use pedal power to get to work. Bike paths are springing up across the country and enterprising business owners are zeroing in on services for those taking to the road.
Want to discover simple Guerrilla Marketing solutions to boost your bottom line, attract your ideal customers, and streamline your marketing? Contact us at info@boostyourbottomline.com
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Friday, September 05, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment