Imagine giant white "H's" on a bright blue backdrop on sidewalks around town. It would seem you couldn’t miss the nearly 2-foot square vinyl letter H or the implication that a hospital is nearby. But for many passers-by in Colorado Springs, CO, the letters went completely unnoticed…and that’s bad news for Penrose-St. Francis Health Services and their "significant investment" on a marketing campaign to promote its new full-service hospital. The St. Francis Medical Center, at Powers Boulevard and Woodmen Road, is scheduled to open Aug. 16. Over the next few months, 125 of the sidewalk vinyls like the one downtown will be laid throughout the city for short periods of time. Will this guerrilla marketing tactic generate the big buzz the hospital is seeking? It’s possible…if the campaign also incorporates additional buzz-building activities.
As we continually tell our clients, don’t throw all of your eggs into one basket. In fact we recommend implementing a minimum of 5 marketing tactics at all times. We’ve seen again and again that every small business can gain big exposure, even on limited budgets.
Want to develop your top strategies to pull customers in? We’ll show you step-by-step. Email us today for a free Jumpstart session: info@boostyourbottomline.com
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Monday, September 29, 2008
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