Ever stop to think about the visual identity of your business? A lot of work and brainstorming goes into creating a logo that captures the mission of a company or organization, is simple yet effective, and can be printed on various media at different sizes. A poorly designed logo can make a company look unprofessional, and a logo that is not memorable or effective can limit a company’s success.
A good visual identity can make or break a business. Take the Google logo for example. Its bright primary colors and font make it memorable and instantly recognizable. Even Dennis Hwang, the guy behind the designs for the festive Google doodles is famous.
Ever notice the FedEx logo and how it hints at the corporation’s mission by employing a sideways arrow between the “E” and the “x”? Perfect for a shipping company as it incorporates motion and delivery.
When designing your logo, think about what your company stands for. What is your unmistakable brand identity? DO NOT spend a penny until you figure it out. We can help.
Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 25, 2008
Thursday, November 20, 2008
Standup Nation's Wackiest Business Entrants for 2008
We’re always jazzed hearing how small business owners turn their passionate ideas into a successful business. Take ForTheFit.com. Consuelo Bova turned her frustration shopping for her 5’7” husband, Jeffrey, into a profitable home-based business selling short men’s clothing. She literally took her business, ForTheFit.com to new heights.
Shorter men are often directed to the boy’s or young men’s departments, where clothing is generally inappropriate for working professionals. Tailoring is another common solution, but in the down economy with gas topping $3/gallon, traditional shopping has also gotten too expensive for short men, considering at least one round-trip to the store, plus two to the tailor (once to be measured, then for pick-up), in addition to already steep alteration costs. Because ForTheFit.com is an online retailer, available for shopping 24 x 7, they serve customers across the U.S. and internationally.
Consuelo Bova hit the bullseye when she founded ForTheFit.com. She’s done so well with this niche that her business is among the 2008 StartUpNation 100 Competition.
Want to turn your passionate idea into a successful business? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Shorter men are often directed to the boy’s or young men’s departments, where clothing is generally inappropriate for working professionals. Tailoring is another common solution, but in the down economy with gas topping $3/gallon, traditional shopping has also gotten too expensive for short men, considering at least one round-trip to the store, plus two to the tailor (once to be measured, then for pick-up), in addition to already steep alteration costs. Because ForTheFit.com is an online retailer, available for shopping 24 x 7, they serve customers across the U.S. and internationally.
Consuelo Bova hit the bullseye when she founded ForTheFit.com. She’s done so well with this niche that her business is among the 2008 StartUpNation 100 Competition.
Want to turn your passionate idea into a successful business? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 18, 2008
Standup Nation's Wackiest Business Entrants for 2008
Each year StandupNation celebrates America’s most outstanding home-based businesses and the people behind them in several competition categories. Below are some of the wackiest business entrants… that actually work! One idea: Show Off Cards.
Business cards from Show Off Cards based in Greensboro, NC help customers break the ice, get some attention and THEN they can move in for the sale. Want business cards with you as a cartoon with six-pack abs? Want to fly? Imagination is endless. At Show Off Cards, their motto is truly a unique business card that lets the real you - or at least a supercharged version of you - shine through. Your Show Off Business Card will be unlike any business card they've seen before and it will definitely create a buzz.
As true blue guerrilla marketers, we’ve used a bookmark format for years. Click here to see how our cards stand out from the crowd. Prospects and clients LOVE these bookmarks, view them as a gift and tend to keep them as bookmarks.
Want to learn how to make your cards stand out with customers and prospects? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Business cards from Show Off Cards based in Greensboro, NC help customers break the ice, get some attention and THEN they can move in for the sale. Want business cards with you as a cartoon with six-pack abs? Want to fly? Imagination is endless. At Show Off Cards, their motto is truly a unique business card that lets the real you - or at least a supercharged version of you - shine through. Your Show Off Business Card will be unlike any business card they've seen before and it will definitely create a buzz.
As true blue guerrilla marketers, we’ve used a bookmark format for years. Click here to see how our cards stand out from the crowd. Prospects and clients LOVE these bookmarks, view them as a gift and tend to keep them as bookmarks.
Want to learn how to make your cards stand out with customers and prospects? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, November 13, 2008
Our Most Profitable Guerrilla Marketing Strategies: Bullseye Brochures
This is Part II of Our Most Profitable Guerrilla Marketing Strategies.
I’m Leslie Hamp from boostyourbottomline.com, and I am eager to share an incredibly profitable guerrilla marketing strategy: Bullseye Brochures aimed at a specific target audience.
We all know it's a challenge to stand out in today's cluttered marketplace.
The average person is bombarded with 3,500 marketing messages every day;
There are millions of web sites;
In-boxes are full of e-mail sales letters; and
There is visual clutter everywhere you look.
You need an eye-catching marketing piece that instantly snags the attention of your prospects and customers, establishes an emotional connection, AND inspires them to buy from you.
I stumbled upon Bullseye Brochures years ago when I was getting ready to attend a coaching conference in Florida, where, by the way, I had the good fortune of meeting Mitch Meyerson, the founder of the Guerrilla Marketing Coach Certification program, plus hundreds of other coaches.
I was working on brochure and postcard ideas for that conference and decided to combine both into one piece. Little did I know how effective this tactic would be for our own business as well as for our clients around the world.
So here’s a quick snapshot:
Bullseye Brochures are 2.5” x 9 “ in size
• Feature a photo, key messages and a strong call to action
• Fit neatly into an business-sized envelope
• Provide space for a hand-written note on the back
• Simplify the 7-10 contacts typically necessary to close a sale
• Are an ideal size to present as a bookmark
• Are often-times viewed as a gift that prospect holds on to
You can see a sample of the 2 designs we’re currently using at www.boostyourbottomline.com/cooltool
plus other cool tools here!
I challenge each of you to adopt Bullseye Brochures, hand them to your ideal customers and prospects, and mail them to your targeted prospect list. When you do, you’ll be communicating with your ideal customers and clients with a piece that stops them in their tracks, establishes an emotional connection, AND inspires them to buy from you.
Want help standing out in today's economy? Contact us at info@boostyourbottomline.com to discover how to leverage Bullseye Brochures and targeted prospect lists for your own business.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
I’m Leslie Hamp from boostyourbottomline.com, and I am eager to share an incredibly profitable guerrilla marketing strategy: Bullseye Brochures aimed at a specific target audience.
We all know it's a challenge to stand out in today's cluttered marketplace.
The average person is bombarded with 3,500 marketing messages every day;
There are millions of web sites;
In-boxes are full of e-mail sales letters; and
There is visual clutter everywhere you look.
You need an eye-catching marketing piece that instantly snags the attention of your prospects and customers, establishes an emotional connection, AND inspires them to buy from you.
I stumbled upon Bullseye Brochures years ago when I was getting ready to attend a coaching conference in Florida, where, by the way, I had the good fortune of meeting Mitch Meyerson, the founder of the Guerrilla Marketing Coach Certification program, plus hundreds of other coaches.
I was working on brochure and postcard ideas for that conference and decided to combine both into one piece. Little did I know how effective this tactic would be for our own business as well as for our clients around the world.
So here’s a quick snapshot:
Bullseye Brochures are 2.5” x 9 “ in size
• Feature a photo, key messages and a strong call to action
• Fit neatly into an business-sized envelope
• Provide space for a hand-written note on the back
• Simplify the 7-10 contacts typically necessary to close a sale
• Are an ideal size to present as a bookmark
• Are often-times viewed as a gift that prospect holds on to
You can see a sample of the 2 designs we’re currently using at www.boostyourbottomline.com/cooltool
plus other cool tools here!
I challenge each of you to adopt Bullseye Brochures, hand them to your ideal customers and prospects, and mail them to your targeted prospect list. When you do, you’ll be communicating with your ideal customers and clients with a piece that stops them in their tracks, establishes an emotional connection, AND inspires them to buy from you.
Want help standing out in today's economy? Contact us at info@boostyourbottomline.com to discover how to leverage Bullseye Brochures and targeted prospect lists for your own business.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 11, 2008
Our Most Profitable Guerrilla Marketing Strategies: Targeted Action
This is Part I of Our Most Profitable Guerrilla Marketing Strategies. Part II will be featured on Thursday, November 13th.
This is Holly George with boostyourbottomline.com, and my most profitable guerrilla marketing strategy by far is ‘Living the 80/20 Rule.’
Now you know that true guerrilla marketing strategies are LOW COST with HIGH IMPACT… something never needed MORE than in today’s economy. And the ‘80/20 Rule’ is as guerrilla as it gets. When you apply the ‘80/20 Rule’ to your life, you will reap bigger rewards with less effort. Living the 80/20 Rule, you’ll find that you are more efficient, more focused, and more profitable.
I’ll explain, starting with a couple simple concepts that anyone can relate to:
• 80% of your favorite outfits comes from 20% of your wardrobe
Think about it. Is it time to clear some clutter?
• 80% of your energy comes from 20% of the foods you eat
You can become more focused and heighten your energy level simply by replacing your snack.
Now let’s get serious and apply the ‘80/20 Rule’ to growing your business:
• 80% of your time at work yields 20% of your best billable hours
What do you enjoy the most? What activity brings in the most income? Do that… do that MORE.
• 80% of your sales comes from 20% of your products or services
Are you wasting time on dog products? Don’t do this. FOCUS on selling your BEST products and services… nothing else. Sure, you’ll make other sales. But I’m telling you to FOCUS and PROMOTE only your best. You will reap bigger rewards for this.
• 80% of your profits come from 20% of your customers
Now this last one is a POWERFUL statistic… one that 90% of business owners NEVER realize… much less act on. So I’ll state this again… 80% of your profits come from 20% of your customers. Close your eyes for me and just visualize your best customer. How old are they? What is their education? Their income? Do they have kids at home? How old? Where do they live? What do they drive? Where do they eat/shop/travel? What are their challenges, their fears? What makes them smile? The more you know about your BEST CUSTOMERS, the easier it will be to go find more of them. They are HANDING you 80% of your sales.
One of the best ways I know to apply the ‘80/20 Rule’ to your business is to acquire a targeted prospect list BASED on your description of your best customer. These lists are very affordable and a really invaluable sales tool that my business partner, Leslie Hamp and I use for ALL of our clients.
Focus, efficiency, and profit. That’s what the ‘80/20 Rule’ delivers. You can see that consciously LIVING the ‘80/20 Rule’ brings to you the ultimate guerrilla prize... and that’s BIG rewards with LESS EFFORT. Now… go live the ‘80/20 Rule.’
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
This is Holly George with boostyourbottomline.com, and my most profitable guerrilla marketing strategy by far is ‘Living the 80/20 Rule.’
Now you know that true guerrilla marketing strategies are LOW COST with HIGH IMPACT… something never needed MORE than in today’s economy. And the ‘80/20 Rule’ is as guerrilla as it gets. When you apply the ‘80/20 Rule’ to your life, you will reap bigger rewards with less effort. Living the 80/20 Rule, you’ll find that you are more efficient, more focused, and more profitable.
I’ll explain, starting with a couple simple concepts that anyone can relate to:
• 80% of your favorite outfits comes from 20% of your wardrobe
Think about it. Is it time to clear some clutter?
• 80% of your energy comes from 20% of the foods you eat
You can become more focused and heighten your energy level simply by replacing your snack.
Now let’s get serious and apply the ‘80/20 Rule’ to growing your business:
• 80% of your time at work yields 20% of your best billable hours
What do you enjoy the most? What activity brings in the most income? Do that… do that MORE.
• 80% of your sales comes from 20% of your products or services
Are you wasting time on dog products? Don’t do this. FOCUS on selling your BEST products and services… nothing else. Sure, you’ll make other sales. But I’m telling you to FOCUS and PROMOTE only your best. You will reap bigger rewards for this.
• 80% of your profits come from 20% of your customers
Now this last one is a POWERFUL statistic… one that 90% of business owners NEVER realize… much less act on. So I’ll state this again… 80% of your profits come from 20% of your customers. Close your eyes for me and just visualize your best customer. How old are they? What is their education? Their income? Do they have kids at home? How old? Where do they live? What do they drive? Where do they eat/shop/travel? What are their challenges, their fears? What makes them smile? The more you know about your BEST CUSTOMERS, the easier it will be to go find more of them. They are HANDING you 80% of your sales.
One of the best ways I know to apply the ‘80/20 Rule’ to your business is to acquire a targeted prospect list BASED on your description of your best customer. These lists are very affordable and a really invaluable sales tool that my business partner, Leslie Hamp and I use for ALL of our clients.
Focus, efficiency, and profit. That’s what the ‘80/20 Rule’ delivers. You can see that consciously LIVING the ‘80/20 Rule’ brings to you the ultimate guerrilla prize... and that’s BIG rewards with LESS EFFORT. Now… go live the ‘80/20 Rule.’
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, November 06, 2008
When Journalists Say "No"
What do you do when you pitch a journalist about an event you'll
be sponsoring or participating in, and the journalist isn't
interested?
Do you move on to the next name on your media resource list and
hope somebody take the bait?
If so, you've skipped an important step. You should be making
notes in your media plan about whether the media outlet you're
contacting accepts online video. If you aren't sure, ask.
Many do, even newspapers and magazines which traditionally have
been interested in stories only for print. They're hungry for
user-generated video for their websites. And when you provide it,
sometimes the most amazing things happen.
When you shoot, say, a two-minute video about an event you've
sponsored--one they weren't interested in covering--that video
could end up not only at their website, but on TV.
It happed to John Easton when he wanted local TV stations to
cover a story about an Australian production company filming a
segment at his son's school. Nobody was interested. So he shot
video himself and provided it to local media and TV stations.
Those same TV stations ended up airing it. Local newspapers also
posted the video at their websites. Even the school district,
which didn't shoot its own video, used it!
You don't need a fancy camera or skills as a videographer. During
a teleseminar I conducted with him several months ago on "9
Clever Ways to Use Video to Become a Publicity Darling in Your
Industry or Community," John said an inexpensive Flip Video
camera can do the trick.
The recording is available as a CD or an electronic transcript
that you can download and be reading as soon as your order has
been approved. Read more about what you'll learn at
http://tinyurl.com/5pbgzn
Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
be sponsoring or participating in, and the journalist isn't
interested?
Do you move on to the next name on your media resource list and
hope somebody take the bait?
If so, you've skipped an important step. You should be making
notes in your media plan about whether the media outlet you're
contacting accepts online video. If you aren't sure, ask.
Many do, even newspapers and magazines which traditionally have
been interested in stories only for print. They're hungry for
user-generated video for their websites. And when you provide it,
sometimes the most amazing things happen.
When you shoot, say, a two-minute video about an event you've
sponsored--one they weren't interested in covering--that video
could end up not only at their website, but on TV.
It happed to John Easton when he wanted local TV stations to
cover a story about an Australian production company filming a
segment at his son's school. Nobody was interested. So he shot
video himself and provided it to local media and TV stations.
Those same TV stations ended up airing it. Local newspapers also
posted the video at their websites. Even the school district,
which didn't shoot its own video, used it!
You don't need a fancy camera or skills as a videographer. During
a teleseminar I conducted with him several months ago on "9
Clever Ways to Use Video to Become a Publicity Darling in Your
Industry or Community," John said an inexpensive Flip Video
camera can do the trick.
The recording is available as a CD or an electronic transcript
that you can download and be reading as soon as your order has
been approved. Read more about what you'll learn at
http://tinyurl.com/5pbgzn
Reprinted from "The Publicity Hound's Tips of the Week," an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy list "89 Reasons to Send a News Release."
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 04, 2008
Being Green Can Bring In More Green
Reduce, reuse, recycle... and get rich doing it. For most companies, "Going Green" is no longer just a PR move, but a profitable business decision. Companies can increase profits ten-fold by going green. Limit your printer ink, use recycled ink, or better yet, go paperless. Turn off your computer at the end of the day. Install energy saving light bulbs and equipment. Use recycled materials. It’s simple: higher efficiency means lower operating costs and higher profit margins, as well as an increased demand for eco-friendly products.
Whole Foods is a great example of a profitable green business. We LOVE this company and their motto: "Whole Foods, Whole People, Whole Planet.” Their deep commitment to environmental stewardship puts them at the forefront of the effort to make the planet whole and healthy. In 2006 Whole Foods purchased renewable energy credits from wind farms to offset 100% of their energy use. Not only that, several store locations nationwide have installed solar cells to supplement their regular power. Whole Foods is such a solid brand that they’re living and breathing.
What can you learn from the green phenomenon? A recent study done by The Nielsen Company found that “green” consumers spend more than the average consumer. Products labeled as organic, recycled, or green represent more than $4.4 billion in sales in grocery, drug, and mass merchandiser stores.
Want to learn how to attract these “green” consumers? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Whole Foods is a great example of a profitable green business. We LOVE this company and their motto: "Whole Foods, Whole People, Whole Planet.” Their deep commitment to environmental stewardship puts them at the forefront of the effort to make the planet whole and healthy. In 2006 Whole Foods purchased renewable energy credits from wind farms to offset 100% of their energy use. Not only that, several store locations nationwide have installed solar cells to supplement their regular power. Whole Foods is such a solid brand that they’re living and breathing.
What can you learn from the green phenomenon? A recent study done by The Nielsen Company found that “green” consumers spend more than the average consumer. Products labeled as organic, recycled, or green represent more than $4.4 billion in sales in grocery, drug, and mass merchandiser stores.
Want to learn how to attract these “green” consumers? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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