Reduce, reuse, recycle... and get rich doing it. For most companies, "Going Green" is no longer just a PR move, but a profitable business decision. Companies can increase profits ten-fold by going green. Limit your printer ink, use recycled ink, or better yet, go paperless. Turn off your computer at the end of the day. Install energy saving light bulbs and equipment. Use recycled materials. It’s simple: higher efficiency means lower operating costs and higher profit margins, as well as an increased demand for eco-friendly products.
Whole Foods is a great example of a profitable green business. We LOVE this company and their motto: "Whole Foods, Whole People, Whole Planet.” Their deep commitment to environmental stewardship puts them at the forefront of the effort to make the planet whole and healthy. In 2006 Whole Foods purchased renewable energy credits from wind farms to offset 100% of their energy use. Not only that, several store locations nationwide have installed solar cells to supplement their regular power. Whole Foods is such a solid brand that they’re living and breathing.
What can you learn from the green phenomenon? A recent study done by The Nielsen Company found that “green” consumers spend more than the average consumer. Products labeled as organic, recycled, or green represent more than $4.4 billion in sales in grocery, drug, and mass merchandiser stores.
Want to learn how to attract these “green” consumers? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment