Our Most Profitable Guerrilla Marketing Strategies: Targeted Action

This is Part I of Our Most Profitable Guerrilla Marketing Strategies. Part II will be featured on Thursday, November 13th.

This is Holly George with boostyourbottomline.com, and my most profitable guerrilla marketing strategy by far is ‘Living the 80/20 Rule.’

Now you know that true guerrilla marketing strategies are LOW COST with HIGH IMPACT… something never needed MORE than in today’s economy. And the ‘80/20 Rule’ is as guerrilla as it gets. When you apply the ‘80/20 Rule’ to your life, you will reap bigger rewards with less effort. Living the 80/20 Rule, you’ll find that you are more efficient, more focused, and more profitable.

I’ll explain, starting with a couple simple concepts that anyone can relate to:

• 80% of your favorite outfits comes from 20% of your wardrobe
Think about it. Is it time to clear some clutter?

• 80% of your energy comes from 20% of the foods you eat
You can become more focused and heighten your energy level simply by replacing your snack.

Now let’s get serious and apply the ‘80/20 Rule’ to growing your business:

• 80% of your time at work yields 20% of your best billable hours
What do you enjoy the most? What activity brings in the most income? Do that… do that MORE.

• 80% of your sales comes from 20% of your products or services
Are you wasting time on dog products? Don’t do this. FOCUS on selling your BEST products and services… nothing else. Sure, you’ll make other sales. But I’m telling you to FOCUS and PROMOTE only your best. You will reap bigger rewards for this.

• 80% of your profits come from 20% of your customers
Now this last one is a POWERFUL statistic… one that 90% of business owners NEVER realize… much less act on. So I’ll state this again… 80% of your profits come from 20% of your customers. Close your eyes for me and just visualize your best customer. How old are they? What is their education? Their income? Do they have kids at home? How old? Where do they live? What do they drive? Where do they eat/shop/travel? What are their challenges, their fears? What makes them smile? The more you know about your BEST CUSTOMERS, the easier it will be to go find more of them. They are HANDING you 80% of your sales.

One of the best ways I know to apply the ‘80/20 Rule’ to your business is to acquire a targeted prospect list BASED on your description of your best customer. These lists are very affordable and a really invaluable sales tool that my business partner, Leslie Hamp and I use for ALL of our clients.

Focus, efficiency, and profit. That’s what the ‘80/20 Rule’ delivers. You can see that consciously LIVING the ‘80/20 Rule’ brings to you the ultimate guerrilla prize... and that’s BIG rewards with LESS EFFORT. Now… go live the ‘80/20 Rule.’

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com