We’re always jazzed hearing how small business owners turn their passionate ideas into a successful business. Take ForTheFit.com. Consuelo Bova turned her frustration shopping for her 5’7” husband, Jeffrey, into a profitable home-based business selling short men’s clothing. She literally took her business, ForTheFit.com to new heights.
Shorter men are often directed to the boy’s or young men’s departments, where clothing is generally inappropriate for working professionals. Tailoring is another common solution, but in the down economy with gas topping $3/gallon, traditional shopping has also gotten too expensive for short men, considering at least one round-trip to the store, plus two to the tailor (once to be measured, then for pick-up), in addition to already steep alteration costs. Because ForTheFit.com is an online retailer, available for shopping 24 x 7, they serve customers across the U.S. and internationally.
Consuelo Bova hit the bullseye when she founded ForTheFit.com. She’s done so well with this niche that her business is among the 2008 StartUpNation 100 Competition.
Want to turn your passionate idea into a successful business? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
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