Our Most Profitable Guerrilla Marketing Strategies: Bullseye Brochures

This is Part II of Our Most Profitable Guerrilla Marketing Strategies.

I’m Leslie Hamp from boostyourbottomline.com, and I am eager to share an incredibly profitable guerrilla marketing strategy: Bullseye Brochures aimed at a specific target audience.

We all know it's a challenge to stand out in today's cluttered marketplace.

The average person is bombarded with 3,500 marketing messages every day;

There are millions of web sites;

In-boxes are full of e-mail sales letters; and

There is visual clutter everywhere you look.

You need an eye-catching marketing piece that instantly snags the attention of your prospects and customers, establishes an emotional connection, AND inspires them to buy from you.

I stumbled upon Bullseye Brochures years ago when I was getting ready to attend a coaching conference in Florida, where, by the way, I had the good fortune of meeting Mitch Meyerson, the founder of the Guerrilla Marketing Coach Certification program, plus hundreds of other coaches.

I was working on brochure and postcard ideas for that conference and decided to combine both into one piece. Little did I know how effective this tactic would be for our own business as well as for our clients around the world.

So here’s a quick snapshot:
Bullseye Brochures are 2.5” x 9 “ in size

• Feature a photo, key messages and a strong call to action
• Fit neatly into an business-sized envelope
• Provide space for a hand-written note on the back
• Simplify the 7-10 contacts typically necessary to close a sale
• Are an ideal size to present as a bookmark
• Are often-times viewed as a gift that prospect holds on to

You can see a sample of the 2 designs we’re currently using at www.boostyourbottomline.com/cooltool
plus other cool tools here!

I challenge each of you to adopt Bullseye Brochures, hand them to your ideal customers and prospects, and mail them to your targeted prospect list. When you do, you’ll be communicating with your ideal customers and clients with a piece that stops them in their tracks, establishes an emotional connection, AND inspires them to buy from you.

Want help standing out in today's economy? Contact us at info@boostyourbottomline.com to discover how to leverage Bullseye Brochures and targeted prospect lists for your own business.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com