Did you read all the buzz created by Steve Mullen, a social media blogger who identified the following as "10 Dead or Dying PR Tactics"?
• Newspaper-based media relations strategy
• Deskside reporter meetings
• Media packets
• Video news releases
• Audio news releases
• Media Map
• Blast faxing
• Mailed newsletters
• Bacon's Media Guides
• Mailed reporter pitches
If you work in PR, don't be discouraged. We've been saying for the past couple of years that web media tactics are your best option. We'll show you how to maximize these tactics and save countless hours and thousands of dollars. Guaranteed. Sign up for your free Jumpstart Call at http://www.boostyourbottomline.com or email info@boostyourbottomline.com to request a web media contact list.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 31, 2009
Thursday, March 26, 2009
BIG Buzz Idea Attracts Millions
On Saturday, March 28, 2009, at 8:30 pm, millions of people around the world will take part in Earth Hour-a global event in which millions turn out their lights to make a statement of concern about our planet and climate change. Sponsored by World Wildlife Fund, Earth Hour got started just two years ago and is now the largest event of its kind in the world. Last year, more than 50 million participated and the lights went out at the Empire State Building, the Golden Gate Bridge, the Sydney Opera House and the Coliseum in Rome, just to name a few. Even Google's homepage went black for the day! In Israel, President Shimon Peres personally turned off lights in Tel Aviv.
In 2009, Earth Hour is even bigger with more than 250 cities in 74 countries taking part, Atlanta, Chicago, Las Vegas, Los Angeles, Miami and Nashville among them. Around the world cities like Moscow, Hong Kong, Mumbai, Shanghai and Mexico City will turn out their lights.
Earth Hour is an example of how BIG buzz ideas really pay off. Check out their video at http://www.youtube.com/watch?v=BjWD8pbK5t8.
If you're a small business owner without a clue as to how to launch a big buzz idea, contact us to discover how to leverage your expertise, attract new customers and grow your business. It's easier than you think, especially with the help of a Certified Guerrilla Marketing Coach. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
In 2009, Earth Hour is even bigger with more than 250 cities in 74 countries taking part, Atlanta, Chicago, Las Vegas, Los Angeles, Miami and Nashville among them. Around the world cities like Moscow, Hong Kong, Mumbai, Shanghai and Mexico City will turn out their lights.
Earth Hour is an example of how BIG buzz ideas really pay off. Check out their video at http://www.youtube.com/watch?v=BjWD8pbK5t8.
If you're a small business owner without a clue as to how to launch a big buzz idea, contact us to discover how to leverage your expertise, attract new customers and grow your business. It's easier than you think, especially with the help of a Certified Guerrilla Marketing Coach. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Monday, March 23, 2009
Newspaper Closings? Make Your Own News
Newspaper closings are taking place right and left. Typical in today's environment is the Seattle Post-Intelligencer, an 118,000-circulation daily, that recently announced it will be stopping the presses and experimenting with a web-only edition of the paper. They'll keep just 20 of its journalists to work on the online edition while laying off 145 others.
What's the impact of this trend on small businesses trying to get into the news?
Findings from the March 6-9 weekly News Interest Index, conducted by the Pew Research Center for the People & the Press, show that:
• Fewer than half of Americans surveyed say that losing their local newspaper would hurt civic life in their community "a lot."
• One in three say they would personally miss reading the local newspaper a lot if it were no longer available.
• More people say they get local news from local television stations than any other source -- 68 percent say they regularly get local news from television reports or television station websites, 48 percent say they regularly get news from local newspapers in print or online, 34 percent say they get local news regularly from radio, and 31 percent say they get their local news from the Internet.
If you're an entrepreneur or small business owner, you can leverage this trend by making your own news. Remember that newspapers like the Post-Intelligence will be hungry for content, including feature stories, news articles, letters, opinion columns and video.
• As one trying to get in the limelight, don't count on your local newspaper for major publicity. Consider pitching to business journals and, of course, continue to pitch local TV stations.
• If you're not on social networking sites where your target audience is gathering for much of their news, start right now on Facebook, Twitter, and/or LinkedIn.
• And follow all of the tactics outlined in Shout it Out: Power PR Strategies to Create A Buzz & Get Your Name in the News. It's available as part of your Business Boost In A Box™, the step-by-step program guaranteed to show you how to grow your business and THRIVE in any economy!
Need help to leverage your expertise and guarantee small business growth? Sign up today at www.boostyourbottomline.com/freebie for your free guerrilla marketing Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
What's the impact of this trend on small businesses trying to get into the news?
Findings from the March 6-9 weekly News Interest Index, conducted by the Pew Research Center for the People & the Press, show that:
• Fewer than half of Americans surveyed say that losing their local newspaper would hurt civic life in their community "a lot."
• One in three say they would personally miss reading the local newspaper a lot if it were no longer available.
• More people say they get local news from local television stations than any other source -- 68 percent say they regularly get local news from television reports or television station websites, 48 percent say they regularly get news from local newspapers in print or online, 34 percent say they get local news regularly from radio, and 31 percent say they get their local news from the Internet.
If you're an entrepreneur or small business owner, you can leverage this trend by making your own news. Remember that newspapers like the Post-Intelligence will be hungry for content, including feature stories, news articles, letters, opinion columns and video.
• As one trying to get in the limelight, don't count on your local newspaper for major publicity. Consider pitching to business journals and, of course, continue to pitch local TV stations.
• If you're not on social networking sites where your target audience is gathering for much of their news, start right now on Facebook, Twitter, and/or LinkedIn.
• And follow all of the tactics outlined in Shout it Out: Power PR Strategies to Create A Buzz & Get Your Name in the News. It's available as part of your Business Boost In A Box™, the step-by-step program guaranteed to show you how to grow your business and THRIVE in any economy!
Need help to leverage your expertise and guarantee small business growth? Sign up today at www.boostyourbottomline.com/freebie for your free guerrilla marketing Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, March 19, 2009
Make Every Client Your Best Client
Small businesses trying to tap into a market with oodles of competition thrive on earning the respect of new customers who will ultimately turn into repeat clientele. You can turn every client into your best client. Here’s how:
1. Make them aware that you want them to be your best client. Pay attention to their business needs and listen to their comments and concerns. Clients who think you care about what they want will keep coming back for more.
2. Ensure they have the proper information and tools to be your best customer. A customer should have easy access to all relevant information on your products and services. Build a good website, and make sure your business is easy to find in the local Yellow Pages and online.
3. Treat your client like they are your best client and they will be flattered. Who doesn’t love a little one-on-one attention? Stroke them with appreciation by sending a personal note or a “special customers only” gift card to be used one day only. Remind them how great they are and that you couldn’t be as successful if it weren’t for them.
4. Introduce your best clients to your best clients and watch the sparks fly. Perfect example is the one-day-only deal for your elite clients. They are bound to run into each other and discuss their approval for your products and services.
Still thirsty for more marketing advice? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
1. Make them aware that you want them to be your best client. Pay attention to their business needs and listen to their comments and concerns. Clients who think you care about what they want will keep coming back for more.
2. Ensure they have the proper information and tools to be your best customer. A customer should have easy access to all relevant information on your products and services. Build a good website, and make sure your business is easy to find in the local Yellow Pages and online.
3. Treat your client like they are your best client and they will be flattered. Who doesn’t love a little one-on-one attention? Stroke them with appreciation by sending a personal note or a “special customers only” gift card to be used one day only. Remind them how great they are and that you couldn’t be as successful if it weren’t for them.
4. Introduce your best clients to your best clients and watch the sparks fly. Perfect example is the one-day-only deal for your elite clients. They are bound to run into each other and discuss their approval for your products and services.
Still thirsty for more marketing advice? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 17, 2009
Keeping Your Customers in Uncertain Times
Times are tough yet Hyundai has generated a lot of buzz with their new marketing pitch: buy a new Hyundai and if you lose your job within the first 12 months, return the car at no charge. The only catch is that you must make at least 2 car payments and have proof of a job loss. Since early January, Hyundai’s sales were up 20%. The car company has been able to re-establish confidence with customers holding off on making a big purchase. Hyundai touches an emotional point with customers by showing understanding when times are tough.
It will be interesting to see the percent of cars that actually do get returned and whether Hyundai will try to re-sell them. We think this is a great plan to increase sales, and we will be keeping our eye on this company during the year. Stay tuned…
Do you have your own out-of-the-box promotion that ties into tough times? We’ll show you how to stand out during your free Jumpstart Coaching call. Sign up today at www.boostyourbottomline.com/freebie
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
It will be interesting to see the percent of cars that actually do get returned and whether Hyundai will try to re-sell them. We think this is a great plan to increase sales, and we will be keeping our eye on this company during the year. Stay tuned…
Do you have your own out-of-the-box promotion that ties into tough times? We’ll show you how to stand out during your free Jumpstart Coaching call. Sign up today at www.boostyourbottomline.com/freebie
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, March 12, 2009
Make the Most Out of Your Advertising Dollars
Many businesses make several missteps during their marketing efforts. Taking advantage of these simple steps will be sure to enhance your clientele and keep them coming back for more. If you are missing one or all of the 3 steps below, you could be losing thousands, if not millions, of valuable advertising dollars. DO NOT spend another penny until you re-evaluate your closing sales goals.
Close more sales by following these 3 simple steps:
1. Try out effective, yet inexpensive direct response marketing methods. An example of this would be a coupon in a magazine, or a promotion or special that a customer must use directly by calling or clicking on your website. Additionally, use a direct response device to hone in on consumer interest and your key target market.
2. Consistently follow-up with all of your customers and clients. In today’s market, it is impossible to predict when a prospect is ready to buy or when a customer will be a repeat buyer. Constant follow-up is the only way to guarantee you’ll be present the moment they're ready to make a purchase. Rule of thumb: It takes as many as 5-7 follow-up calls before snagging the prospect’s interest. Be persistent and consistent.
3. Use various forms of multi-media (phone/email/direct mail) follow-up to maximize sales. Your prospects are busy, and one form of multi-media is not good enough as it may not be noticed. You will increase your chances of making contact with a client if you use numerous forms.
Offer intriguing ways to get in touch with your potential customer, consistently follow up, and use multi-media to close more sales. Keep in mind that 20% of your current core customers represent 80% of your business. Keeping your current customers happy is just as important as wooing new ones for a guaranteed boost in profits.
Want to learn how capture and keep more customers and prospects? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Close more sales by following these 3 simple steps:
1. Try out effective, yet inexpensive direct response marketing methods. An example of this would be a coupon in a magazine, or a promotion or special that a customer must use directly by calling or clicking on your website. Additionally, use a direct response device to hone in on consumer interest and your key target market.
2. Consistently follow-up with all of your customers and clients. In today’s market, it is impossible to predict when a prospect is ready to buy or when a customer will be a repeat buyer. Constant follow-up is the only way to guarantee you’ll be present the moment they're ready to make a purchase. Rule of thumb: It takes as many as 5-7 follow-up calls before snagging the prospect’s interest. Be persistent and consistent.
3. Use various forms of multi-media (phone/email/direct mail) follow-up to maximize sales. Your prospects are busy, and one form of multi-media is not good enough as it may not be noticed. You will increase your chances of making contact with a client if you use numerous forms.
Offer intriguing ways to get in touch with your potential customer, consistently follow up, and use multi-media to close more sales. Keep in mind that 20% of your current core customers represent 80% of your business. Keeping your current customers happy is just as important as wooing new ones for a guaranteed boost in profits.
Want to learn how capture and keep more customers and prospects? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 10, 2009
Unleash Internal and External Marketing Tips
Small businesses should take a close look at both their internal and external marketing efforts to ensure there is a healthy balance between the two. Internal marketing is directed at your current client or consumer base as well as employees and staff. External marketing is directed at prospects, those who are not yet utilizing your products or services. Follow a few simple steps to get in the spotlight.
Marketing Tips for New Customers:
1. Call your new customers and let them know how much you value their business. First-time customers will be shocked and impressed that you took the time to let them know how much they are appreciated.
2. Additionally, send a heartfelt thank you card to new customers. Include a refrigerator magnet with your office information. Use high-quality note cards or, better yet, send a bullseye brochure with a hand-written note on the back. Create a message that reflects the intentions of your business and genuinely says thank you to each and every person that walks through your doors, or in some cases, purchases a product from your online store.
3. Acknowledge loyal customers by sending them special deals ONLY for them. They will love being recognized as one of your “best” customers that will ultimately keep them coming back for more. It’s hard to pass up the extra attention.
Marketing Tips for Prospects:
1. Initiate a free speaking gig at least once a month in your community or surrounding area. This external marketing approach often works the fastest, as attendees can sample your style and spread the news of your products, service, and vast knowledge with family and friends. Visit your local Chamber as a start to set up a free event.
2. Always write press releases for your business. This FREE tactic is a great way to establish relationships with media contacts, even if they are not published. You can leverage what you’ve written by posting the content to your website or blog. Think outside print; there are hundreds of online websites dedicated to PR in your industry.
3. Certificates are a great way to promote business. They are easy to make and can be given to local businesses, fundraising events, and charities. It is a great way to attract repeat business.
When brainstorming marketing tactics, think about what your company stands for. Ensure that you are taking advantage of both internal and external marketing.
Not sure how to make your business to stand out or grow your profits? We can help. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Marketing Tips for New Customers:
1. Call your new customers and let them know how much you value their business. First-time customers will be shocked and impressed that you took the time to let them know how much they are appreciated.
2. Additionally, send a heartfelt thank you card to new customers. Include a refrigerator magnet with your office information. Use high-quality note cards or, better yet, send a bullseye brochure with a hand-written note on the back. Create a message that reflects the intentions of your business and genuinely says thank you to each and every person that walks through your doors, or in some cases, purchases a product from your online store.
3. Acknowledge loyal customers by sending them special deals ONLY for them. They will love being recognized as one of your “best” customers that will ultimately keep them coming back for more. It’s hard to pass up the extra attention.
Marketing Tips for Prospects:
1. Initiate a free speaking gig at least once a month in your community or surrounding area. This external marketing approach often works the fastest, as attendees can sample your style and spread the news of your products, service, and vast knowledge with family and friends. Visit your local Chamber as a start to set up a free event.
2. Always write press releases for your business. This FREE tactic is a great way to establish relationships with media contacts, even if they are not published. You can leverage what you’ve written by posting the content to your website or blog. Think outside print; there are hundreds of online websites dedicated to PR in your industry.
3. Certificates are a great way to promote business. They are easy to make and can be given to local businesses, fundraising events, and charities. It is a great way to attract repeat business.
When brainstorming marketing tactics, think about what your company stands for. Ensure that you are taking advantage of both internal and external marketing.
Not sure how to make your business to stand out or grow your profits? We can help. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, March 05, 2009
Guerrilla Market Your Website for Big Results
The question used to be: Do you have a website? With most small
business owners realizing a website is an absolute given in the
marketing mix, the question becomes: How do you market your
website? We wish we could tell you: "Build it and they will come."
But it's not that simple.
If people don't know about your website, they can't visit--and
learn about what you have to offer. That's why marketing your
website online and offline is just as important as marketing your
product or service.
Don't worry. It's easier than you think. Make yourself visible in the
places your target market lives and works in the offline world as
well as the online world. Here are our top suggestions for each:
OFFLINE MARKETING
1. All marketing communication materials should emphasize your
URL and entice readers to visit your site. Your identity package
includes business cards, letterhead, envelopes, brochures, flyers,
postcards and newsletters.
2. Print your web address in a large, attention-getting style on
advertising. Entice the reader to notice it and read the key messages
you want to share with them.
3. Direct traffic to your site by issuing a press release announcing
something newsworthy. You could offer a free report, e-course or
survey. Develop a hook, and leverage it with local and regional media.
4. Promotions are great way to distribute your web address. Think
key chains, coffee mugs, mouse pads, pens and pencils, t-shirts, bags...
you get the picture. Highlight your logo and website.
ONLINE MARKETING
Coordinate your online marketing with the offline marketing
above. Here are some ideas to get you started:
1. Mention your website and include it in your signature for
all news groups, discussion groups and forum postings.
2. An online marketing campaign could include pay-per-click
advertising and banner advertising, all intended to drive traffic
to your site.
3. Post your web domain at online directories and in every single
e-mail that leaves your computer. An automatic signature file
makes this a snap.
4. Collaborate with partners and have them post your web URL
on their site. Do the same for them.
Be creative with your offline and online marketing. Sometimes the
best marketing comes from wild and crazy brainstorming sessions.
Take a "day-long or weekend retreat" and think out of the box. Time,
energy and imagination. Now that's guerrilla marketing.
If you’re in a slump, we want you to listen to an audio that promises
to get you excited about building your wildly successful business.
Covering a Marketing Makeover with one of our actual clients, this
30-minute audio reveals explosive success secrets. It promises to
"pump you up" and put you in a guerrilla frame of mind -- ready for unmistakable explosive business growth! Enjoy.
http://downloads.boostyourbottomline.com/BYBLAudio.MarketingMakeover.mp3
Need help thinking out of the box? We're true blue guerrilla marketers,
and we're here to help. Dash an e-mail to us now at
mail:info@boostyourbottomline.com. We're eager to connect with you!
Happy Marketing!
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
business owners realizing a website is an absolute given in the
marketing mix, the question becomes: How do you market your
website? We wish we could tell you: "Build it and they will come."
But it's not that simple.
If people don't know about your website, they can't visit--and
learn about what you have to offer. That's why marketing your
website online and offline is just as important as marketing your
product or service.
Don't worry. It's easier than you think. Make yourself visible in the
places your target market lives and works in the offline world as
well as the online world. Here are our top suggestions for each:
OFFLINE MARKETING
1. All marketing communication materials should emphasize your
URL and entice readers to visit your site. Your identity package
includes business cards, letterhead, envelopes, brochures, flyers,
postcards and newsletters.
2. Print your web address in a large, attention-getting style on
advertising. Entice the reader to notice it and read the key messages
you want to share with them.
3. Direct traffic to your site by issuing a press release announcing
something newsworthy. You could offer a free report, e-course or
survey. Develop a hook, and leverage it with local and regional media.
4. Promotions are great way to distribute your web address. Think
key chains, coffee mugs, mouse pads, pens and pencils, t-shirts, bags...
you get the picture. Highlight your logo and website.
ONLINE MARKETING
Coordinate your online marketing with the offline marketing
above. Here are some ideas to get you started:
1. Mention your website and include it in your signature for
all news groups, discussion groups and forum postings.
2. An online marketing campaign could include pay-per-click
advertising and banner advertising, all intended to drive traffic
to your site.
3. Post your web domain at online directories and in every single
e-mail that leaves your computer. An automatic signature file
makes this a snap.
4. Collaborate with partners and have them post your web URL
on their site. Do the same for them.
Be creative with your offline and online marketing. Sometimes the
best marketing comes from wild and crazy brainstorming sessions.
Take a "day-long or weekend retreat" and think out of the box. Time,
energy and imagination. Now that's guerrilla marketing.
If you’re in a slump, we want you to listen to an audio that promises
to get you excited about building your wildly successful business.
Covering a Marketing Makeover with one of our actual clients, this
30-minute audio reveals explosive success secrets. It promises to
"pump you up" and put you in a guerrilla frame of mind -- ready for unmistakable explosive business growth! Enjoy.
http://downloads.boostyourbottomline.com/BYBLAudio.MarketingMakeover.mp3
Need help thinking out of the box? We're true blue guerrilla marketers,
and we're here to help. Dash an e-mail to us now at
mail:info@boostyourbottomline.com. We're eager to connect with you!
Happy Marketing!
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 03, 2009
Hire a Virtual Assistant to Combat Stress
Do you find yourself wondering if you will have enough hours in a day to accomplish all of your work projects, deadlines, and must-do tasks? Maybe you worked until midnight last night but are still overwhelmed and burning the candle at both ends. If this is you, think about outsourcing some of the extra work to a virtual assistant. Hiring a VA can save you valuable time to work on the most important aspects of your business instead of spending hours on tedious responsibilities that can be done by someone other than yourself.
Being able to unload even the ins and outs of daily life can bring enormous relief. Paying bills, booking appointments, website design, picking up the dry cleaning, gathering quotes, you name it... these are all things you can delegate to your very own Virtual Assistant.
Stress and the accompanying exhaustion is a major interference into productivity. Business owners who can delegate are the ones who remain calm and clear headed. Living a stress free life is this simple. Write down all the mundane tasks during a typical day that could be done by a VA. You will be able to deal with events throughout the day if you are focused on only the more important tasks at hand. Implement the idea of outsourcing to help battle stress.
Need a boost prioritizing your business tasks and goals? Let us show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Being able to unload even the ins and outs of daily life can bring enormous relief. Paying bills, booking appointments, website design, picking up the dry cleaning, gathering quotes, you name it... these are all things you can delegate to your very own Virtual Assistant.
Stress and the accompanying exhaustion is a major interference into productivity. Business owners who can delegate are the ones who remain calm and clear headed. Living a stress free life is this simple. Write down all the mundane tasks during a typical day that could be done by a VA. You will be able to deal with events throughout the day if you are focused on only the more important tasks at hand. Implement the idea of outsourcing to help battle stress.
Need a boost prioritizing your business tasks and goals? Let us show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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