Small businesses should take a close look at both their internal and external marketing efforts to ensure there is a healthy balance between the two. Internal marketing is directed at your current client or consumer base as well as employees and staff. External marketing is directed at prospects, those who are not yet utilizing your products or services. Follow a few simple steps to get in the spotlight.
Marketing Tips for New Customers:
1. Call your new customers and let them know how much you value their business. First-time customers will be shocked and impressed that you took the time to let them know how much they are appreciated.
2. Additionally, send a heartfelt thank you card to new customers. Include a refrigerator magnet with your office information. Use high-quality note cards or, better yet, send a bullseye brochure with a hand-written note on the back. Create a message that reflects the intentions of your business and genuinely says thank you to each and every person that walks through your doors, or in some cases, purchases a product from your online store.
3. Acknowledge loyal customers by sending them special deals ONLY for them. They will love being recognized as one of your “best” customers that will ultimately keep them coming back for more. It’s hard to pass up the extra attention.
Marketing Tips for Prospects:
1. Initiate a free speaking gig at least once a month in your community or surrounding area. This external marketing approach often works the fastest, as attendees can sample your style and spread the news of your products, service, and vast knowledge with family and friends. Visit your local Chamber as a start to set up a free event.
2. Always write press releases for your business. This FREE tactic is a great way to establish relationships with media contacts, even if they are not published. You can leverage what you’ve written by posting the content to your website or blog. Think outside print; there are hundreds of online websites dedicated to PR in your industry.
3. Certificates are a great way to promote business. They are easy to make and can be given to local businesses, fundraising events, and charities. It is a great way to attract repeat business.
When brainstorming marketing tactics, think about what your company stands for. Ensure that you are taking advantage of both internal and external marketing.
Not sure how to make your business to stand out or grow your profits? We can help. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, March 10, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment