Make the Most Out of Your Advertising Dollars

Many businesses make several missteps during their marketing efforts. Taking advantage of these simple steps will be sure to enhance your clientele and keep them coming back for more. If you are missing one or all of the 3 steps below, you could be losing thousands, if not millions, of valuable advertising dollars. DO NOT spend another penny until you re-evaluate your closing sales goals.

Close more sales by following these 3 simple steps:

1. Try out effective, yet inexpensive direct response marketing methods. An example of this would be a coupon in a magazine, or a promotion or special that a customer must use directly by calling or clicking on your website. Additionally, use a direct response device to hone in on consumer interest and your key target market.

2. Consistently follow-up with all of your customers and clients. In today’s market, it is impossible to predict when a prospect is ready to buy or when a customer will be a repeat buyer. Constant follow-up is the only way to guarantee you’ll be present the moment they're ready to make a purchase. Rule of thumb: It takes as many as 5-7 follow-up calls before snagging the prospect’s interest. Be persistent and consistent.

3. Use various forms of multi-media (phone/email/direct mail) follow-up to maximize sales. Your prospects are busy, and one form of multi-media is not good enough as it may not be noticed. You will increase your chances of making contact with a client if you use numerous forms.

Offer intriguing ways to get in touch with your potential customer, consistently follow up, and use multi-media to close more sales. Keep in mind that 20% of your current core customers represent 80% of your business. Keeping your current customers happy is just as important as wooing new ones for a guaranteed boost in profits.

Want to learn how capture and keep more customers and prospects? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

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WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com