Guerrilla Market Your Website for Big Results

The question used to be: Do you have a website? With most small
business owners realizing a website is an absolute given in the
marketing mix, the question becomes: How do you market your
website? We wish we could tell you: "Build it and they will come."
But it's not that simple.

If people don't know about your website, they can't visit--and
learn about what you have to offer. That's why marketing your
website online and offline is just as important as marketing your
product or service.

Don't worry. It's easier than you think. Make yourself visible in the
places your target market lives and works in the offline world as
well as the online world. Here are our top suggestions for each:

OFFLINE MARKETING

1. All marketing communication materials should emphasize your
URL and entice readers to visit your site. Your identity package
includes business cards, letterhead, envelopes, brochures, flyers,
postcards and newsletters.

2. Print your web address in a large, attention-getting style on
advertising. Entice the reader to notice it and read the key messages
you want to share with them.

3. Direct traffic to your site by issuing a press release announcing
something newsworthy. You could offer a free report, e-course or
survey. Develop a hook, and leverage it with local and regional media.

4. Promotions are great way to distribute your web address. Think
key chains, coffee mugs, mouse pads, pens and pencils, t-shirts, bags...
you get the picture. Highlight your logo and website.

ONLINE MARKETING

Coordinate your online marketing with the offline marketing
above. Here are some ideas to get you started:

1. Mention your website and include it in your signature for
all news groups, discussion groups and forum postings.

2. An online marketing campaign could include pay-per-click
advertising and banner advertising, all intended to drive traffic
to your site.

3. Post your web domain at online directories and in every single
e-mail that leaves your computer. An automatic signature file
makes this a snap.

4. Collaborate with partners and have them post your web URL
on their site. Do the same for them.

Be creative with your offline and online marketing. Sometimes the
best marketing comes from wild and crazy brainstorming sessions.
Take a "day-long or weekend retreat" and think out of the box. Time,
energy and imagination. Now that's guerrilla marketing.

If you’re in a slump, we want you to listen to an audio that promises
to get you excited about building your wildly successful business.
Covering a Marketing Makeover with one of our actual clients, this
30-minute audio reveals explosive success secrets. It promises to
"pump you up" and put you in a guerrilla frame of mind -- ready for unmistakable explosive business growth! Enjoy.

http://downloads.boostyourbottomline.com/BYBLAudio.MarketingMakeover.mp3

Need help thinking out of the box? We're true blue guerrilla marketers,
and we're here to help. Dash an e-mail to us now at
mail:info@boostyourbottomline.com. We're eager to connect with you!

Happy Marketing!

© 2009 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com