Times are tough yet Hyundai has generated a lot of buzz with their new marketing pitch: buy a new Hyundai and if you lose your job within the first 12 months, return the car at no charge. The only catch is that you must make at least 2 car payments and have proof of a job loss. Since early January, Hyundai’s sales were up 20%. The car company has been able to re-establish confidence with customers holding off on making a big purchase. Hyundai touches an emotional point with customers by showing understanding when times are tough.
It will be interesting to see the percent of cars that actually do get returned and whether Hyundai will try to re-sell them. We think this is a great plan to increase sales, and we will be keeping our eye on this company during the year. Stay tuned…
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