Life, especially life at work, can get busy and overwhelm even the best of us. Unfortunately, when life gets busy our organization skills usually end up taking a seat on the back burner. We can’t control the ups and downs of the economy, but you CAN control and manage the space you live, work and breathe in. Follow these simple de-clutter steps to build and maintain your optimal productivity at work.
• It only takes 5 minutes a day to de-clutter. No joke. Remove anything from your work space that doesn’t belong there and make sure it has a home. If it doesn’t, create one or toss it. Invest in a paper shredder to get rid of old items.
• Organize your space with bins and file cabinets. Put your incoming and outgoing mail in separate bins and make sure you have all of your important business documents organized in files for easy access.
• If you have everything saved on your computer, make sure you organize those electronic files as well. It’s a good idea to back up all of your important documents on an external hard drive. You will be sorry if your computer crashes and you have nothing backed up.
• Set up your work space so you love being there. Sounds simple doesn’t it? Create a soothing work environment where you will be the most productive. Decorate the walls with inspirational photos, buy a new office chair, or simply, get some fresh flower for your desk.
Create a rewarding work space for yourself that will be comfortable, organized, and a place you’ll love to roll up your sleeves and figuratively speaking, get down and dirty with your important working hours.
Need a boost prioritizing your business tasks and goals? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 30, 2009
Thursday, June 25, 2009
Boring Mailings Be Gone
Does the thought of your business’ promotional mailings getting labeled as junk mail and tossed in the trash make you cringe? Without a great first impression that shouts “Look at me. Open me up!” your hard work will go unread. Look for new ways to revitalize your mailings so that the first look isn’t the last look.
To ensure your envelopes stand out and entice the reader, try using envelopes that have rip-open tear strips for easy opening, ones with built in coupons and stickers, stand-out printing, and special paper options. Remember, you only have one shot to grab their attention. Brainstorm creative ways to bring your message alive and get the response you deserve.
Don’t waste another penny on your mailings until you have figured out your results-boosting idea to capture your market. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
To ensure your envelopes stand out and entice the reader, try using envelopes that have rip-open tear strips for easy opening, ones with built in coupons and stickers, stand-out printing, and special paper options. Remember, you only have one shot to grab their attention. Brainstorm creative ways to bring your message alive and get the response you deserve.
Don’t waste another penny on your mailings until you have figured out your results-boosting idea to capture your market. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 23, 2009
Down Economy Great for Entrepreneurs
Unfortunately in hard times there is increased unemployment. But, there are some ups to starting your own business in a down economy. Office space can be rented at a lower cost, talent is available because of the lack of jobs, which means salary requirements are more affordable. Ready to take give entrepreneurship a try? Follow these tips for starting your own business:
1. Try not to worry about money. If capital is tight in the beginning, consider starting your business part-time until you have the proper funds and a solid customer base.
2. Be selective with your staff. Check out colleges and universities to see if they offer internship programs. Also consider hiring only part-time employees until your business grows.
3. Embrace Guerrilla Marketing. Don’t spend all of your start up money on pricey ineffective marketing tactics. Instead, seek out free ways to promote your business. Get involved with your local chamber, start a blog, submit a column in the newspaper.
4. Buy a business. Most times, it is not the business itself, but the business owner who is on the way out. In tough times, owners simply run out of time, energy, and motivation to run their business. The opportunity to buy in a low demand market is on your side.
Think you have the passion and fire to make your dream a reality? We can help you hit the ground running with the right tools and tactics. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
1. Try not to worry about money. If capital is tight in the beginning, consider starting your business part-time until you have the proper funds and a solid customer base.
2. Be selective with your staff. Check out colleges and universities to see if they offer internship programs. Also consider hiring only part-time employees until your business grows.
3. Embrace Guerrilla Marketing. Don’t spend all of your start up money on pricey ineffective marketing tactics. Instead, seek out free ways to promote your business. Get involved with your local chamber, start a blog, submit a column in the newspaper.
4. Buy a business. Most times, it is not the business itself, but the business owner who is on the way out. In tough times, owners simply run out of time, energy, and motivation to run their business. The opportunity to buy in a low demand market is on your side.
Think you have the passion and fire to make your dream a reality? We can help you hit the ground running with the right tools and tactics. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, June 18, 2009
Hire a Guerrilla Marketing Expert to Skyrocket Your Business Success
The best time to hire an expert coach is if you are feeling overwhelmed, not profitable, and just really looking to make a change with your business and not sure how to do it.
As Guerilla Marketing experts, we differ than regular business consultants by displaying a more aggressive, unconventional way of promoting your business on a shoe-string budget. Instead of spending money you don’t have, we spend time, energy and creativity to promote your product or service. The focus starts to weigh more on customer loyalty, referrals, and repeat business rather than sales alone.
A coach’s greatest asset is the objectivity that he or she can bring to a client. A business owner who is too immersed in the day to day tasks, meetings, and management often let their creative ideas slip away. Business coaches and experts provide a big-picture approach, thought provoking questions, and can really challenge the business owner to see beyond his or her immediate problem and will help to create a win-win solution, plan, and process that are tailored to their individual needs.
You can grow your business with the right strategies, the right systems and the right mindset. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
As Guerilla Marketing experts, we differ than regular business consultants by displaying a more aggressive, unconventional way of promoting your business on a shoe-string budget. Instead of spending money you don’t have, we spend time, energy and creativity to promote your product or service. The focus starts to weigh more on customer loyalty, referrals, and repeat business rather than sales alone.
A coach’s greatest asset is the objectivity that he or she can bring to a client. A business owner who is too immersed in the day to day tasks, meetings, and management often let their creative ideas slip away. Business coaches and experts provide a big-picture approach, thought provoking questions, and can really challenge the business owner to see beyond his or her immediate problem and will help to create a win-win solution, plan, and process that are tailored to their individual needs.
You can grow your business with the right strategies, the right systems and the right mindset. Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 16, 2009
Give Yourself a Break!
We understand your clients are important but you only have so many hours in the day to get tasks done. We get that you might not want to delegate the work load to an assistant, but you have to give yourself permission to stop and breath.
Workers in parts of Europe and Central America pride themselves on spending a few hours in the afternoon to unwind and relax, making their working hours that much more productive.
Follow these simple steps to help you combat stress in the workplace:
• Schedule All Activities. Most things take longer than you expect. Plan extra time around appointments to account for time-killers like traffic. It will help you get everything done in a more realistic way, and plan better for family and extracurricular activities.
• Log Your Time. For two weeks, jot down how you spend every minute of your day. Then calculate how much time was wasted, who wasted it, and how often. Now you can clearly evaluate how much extra time you could have for yourself.
• Evaluate Your Clients. Some people take more time than others. Is it really worth the time and effort to do business with them? Deal only with people who don’t take advantage of you, who pay you on time (and at the rate you deserve) and frankly, who are pleasant. Time-consuming issues won’t be as frequent, because the people in your life won’t be as difficult. Result: More satisfaction, extra time for yourself.
Learn the art of mixing business with pleasure in the workday. Have your morning coffee and read the newspaper, play with your dog, smell the roses. Ensure you are taking time out for yourself to re-energize in return for a more productive workday.
Ready to reorganize and recharge? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Workers in parts of Europe and Central America pride themselves on spending a few hours in the afternoon to unwind and relax, making their working hours that much more productive.
Follow these simple steps to help you combat stress in the workplace:
• Schedule All Activities. Most things take longer than you expect. Plan extra time around appointments to account for time-killers like traffic. It will help you get everything done in a more realistic way, and plan better for family and extracurricular activities.
• Log Your Time. For two weeks, jot down how you spend every minute of your day. Then calculate how much time was wasted, who wasted it, and how often. Now you can clearly evaluate how much extra time you could have for yourself.
• Evaluate Your Clients. Some people take more time than others. Is it really worth the time and effort to do business with them? Deal only with people who don’t take advantage of you, who pay you on time (and at the rate you deserve) and frankly, who are pleasant. Time-consuming issues won’t be as frequent, because the people in your life won’t be as difficult. Result: More satisfaction, extra time for yourself.
Learn the art of mixing business with pleasure in the workday. Have your morning coffee and read the newspaper, play with your dog, smell the roses. Ensure you are taking time out for yourself to re-energize in return for a more productive workday.
Ready to reorganize and recharge? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, June 11, 2009
Use Positive Psychology to Grow Your Business
Entrepreneurs are sales people selling a company or idea so it makes sense that they should be optimistic. To understand the power of positive psychology it helps to take a look at companies still happy – even on their wits ends. Our current economic crisis really puts a test on business owners; those who hope the worst will pass and those who use their strengths to find opportunity amid the chaos.
Decades of research suggests that happiness at work often promotes increased motivation, problem-solving ability, and has shown to decrease stress. Those who were the happiest were the ones doing what they loved to do every day. Additionally, small business owners aren’t the only ones emotionally connected to their work. Boost your staff’s egos and build positive camaraderie by reminding staff members how much they are appreciated. Besides, there isn’t any research that suggests businesses with a dire outlook are going to succeed.
Ready to unleash the right mindset, the right strategies and the right system to grow your business? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Decades of research suggests that happiness at work often promotes increased motivation, problem-solving ability, and has shown to decrease stress. Those who were the happiest were the ones doing what they loved to do every day. Additionally, small business owners aren’t the only ones emotionally connected to their work. Boost your staff’s egos and build positive camaraderie by reminding staff members how much they are appreciated. Besides, there isn’t any research that suggests businesses with a dire outlook are going to succeed.
Ready to unleash the right mindset, the right strategies and the right system to grow your business? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 09, 2009
Virtual Marketing Cuts Print Costs Dramatically
It doesn’t take long before entrepreneurs and small business owners discover their checkbooks can be emptied fast when they create print publications. That’s why we recommend email marketing. The key is getting your current list to sign-up online. Here’s an outstanding example from our friends at Living Adventure who sent a postcard requesting their loyalists to sign up for electronic news.
Head’s Up Everyone! Living Adventure is greening up & going electronic…this is our FINAL print mailing!
We’re making the move to e-mail based marketing. Don’t lose touch with us! Here’s how to STAY INFORMED of our great trips:
Step #1
It’s an easy one…turn the card over.
WONDERFUL! ONLY 3 STEPS LEFT…
Step #2
Register for our e-data base from our website: www.livingadventure.com
The link to click is smack dab on our Home Page and looks remarkably similar to this icon here:
Step #3
Answer the survey. We will NOT share your information with ANYBODY, ANYTIME, ANYWHERE! We promise.
Step #4
Sit back, relax and wait for the next great trip idea from us. Our website is growing all the time and you can look forward to news updates, resource info, links, weather, fun stories, virtual tours and MORE!
Don’t ‘do’ computers? Let us know and we’ll continue mailing to you. Or get the neighborhood kid to help you out!
We need EVERYONE to respond! Everyone…best friends, family, vendors, customers, pets. The whole lot of ya. So jump on your computer NOW and get ‘er done! That way we won’t lose touch with each other. We love a happy ending.
Living Adventure gets a big thumbs up from us for their very clever, graphically rich postcard with specific step-by-step instructions. Guess I’ll jump on their site now to stay connected.
Want to learn the ins and outs of virtual marketing? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Head’s Up Everyone! Living Adventure is greening up & going electronic…this is our FINAL print mailing!
We’re making the move to e-mail based marketing. Don’t lose touch with us! Here’s how to STAY INFORMED of our great trips:
Step #1
It’s an easy one…turn the card over.
WONDERFUL! ONLY 3 STEPS LEFT…
Step #2
Register for our e-data base from our website: www.livingadventure.com
The link to click is smack dab on our Home Page and looks remarkably similar to this icon here:
Step #3
Answer the survey. We will NOT share your information with ANYBODY, ANYTIME, ANYWHERE! We promise.
Step #4
Sit back, relax and wait for the next great trip idea from us. Our website is growing all the time and you can look forward to news updates, resource info, links, weather, fun stories, virtual tours and MORE!
Don’t ‘do’ computers? Let us know and we’ll continue mailing to you. Or get the neighborhood kid to help you out!
We need EVERYONE to respond! Everyone…best friends, family, vendors, customers, pets. The whole lot of ya. So jump on your computer NOW and get ‘er done! That way we won’t lose touch with each other. We love a happy ending.
Living Adventure gets a big thumbs up from us for their very clever, graphically rich postcard with specific step-by-step instructions. Guess I’ll jump on their site now to stay connected.
Want to learn the ins and outs of virtual marketing? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, June 04, 2009
Hyundai Happy So Far
In March we wrote a blog based on Hyundai’s new marketing pitch and promised to keep you posted. (If you don’t recall, the pitch was if you bought a new Hyundai and lost your job within the first 12 months of purchase, you were able to return the car at no charge.) Well, so far so good for Hyundai.
Despite selling 55,133 vehicles through the end of February, not a single owner has taken Hyundai up on its offer to buy back their vehicle. The assurance program has been a home run campaign; selling more cars and costing Hyundai nothing.
An online poll showed 85% of people (both owners and non-owners alike) feel the Hyundai Assurance program is a real selling point. Talk about boosting brand image and consumer confidence at the same time! That’s something Hyundai is sure to toot their horn over.
Learn from Hyundai; you can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Despite selling 55,133 vehicles through the end of February, not a single owner has taken Hyundai up on its offer to buy back their vehicle. The assurance program has been a home run campaign; selling more cars and costing Hyundai nothing.
An online poll showed 85% of people (both owners and non-owners alike) feel the Hyundai Assurance program is a real selling point. Talk about boosting brand image and consumer confidence at the same time! That’s something Hyundai is sure to toot their horn over.
Learn from Hyundai; you can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, June 02, 2009
Recession Quick Tip...Become the Go-To Expert
Want to be indispensable during a recession? Become an expert in your industry. Write and submit targeted articles, speak, blog, and offer your expertise for media interviews. Likewise, make sure you know what other experts in your industry are up to and their knowledge of similar products and services. Networking with other area experts can only stand to benefit you.
Establishing yourself as an expert will not only increase your exposure, but it tells the media and potential customers that you know your business and what you offer is worth the price. Leverage all the free media coverage you can gain in your marketing efforts to get a leg up on the competition.
A great way to ensure your customers are aware of your vast understanding of what you sell is to declare it. Make sure your expertise is visible on your website, store/online brochures, blog, and via word of mouth to drum up more profits and keep customers coming back for more.
Need the tools to get industry-expert ready in your field? Find out how at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Establishing yourself as an expert will not only increase your exposure, but it tells the media and potential customers that you know your business and what you offer is worth the price. Leverage all the free media coverage you can gain in your marketing efforts to get a leg up on the competition.
A great way to ensure your customers are aware of your vast understanding of what you sell is to declare it. Make sure your expertise is visible on your website, store/online brochures, blog, and via word of mouth to drum up more profits and keep customers coming back for more.
Need the tools to get industry-expert ready in your field? Find out how at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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