We've been working with a client who recently bought a business that required a move to a new city. The challenge now is to build the business and reinforce the brand. Speaking gigs are a simple and effective strategy to get out in a big way. Public speaking increases brand awareness and expertise, offers great visibility and exposure, and is a cost-effective way to achieve credibility. Offer to speak for free at clubs and organizations that reach your target audience. It's one of the easiest marketing tactics you can unleash.
Need help building your business and reinforcing your brand? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, December 18, 2007
Wednesday, December 12, 2007
Is the Customer Always Right?
The short answer... yes. The long answer... it depends.
What sets small businesses apart from the big box marts in today's competitive market is not product. It's not price. It's not place (or location). It's, hands down, promotion. And what are small businesses able to promote over their over-grown competitors? Service. Service. Service.
The Wal-marts can greet people at the door all day long, but not everyone in every department is going to know the name of each customer. Let alone ask something like "how's your dad enjoying retirement?" The common edge that all small businesses share is their ability to know their customer better, and, therefore, make them happier.
Small businesses must stick together — no matter what their industry or specialty — by promoting an image of taking the utmost care of the customer. If this means reaching an agreed settlement with an unhappy customer, so be it. But make sure they leave satisfied. Small businesses simply can not afford to erode this commonly shared edge.
So, is the customer always right? If you're a small business... yes.
Need help setting your business apart? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
What sets small businesses apart from the big box marts in today's competitive market is not product. It's not price. It's not place (or location). It's, hands down, promotion. And what are small businesses able to promote over their over-grown competitors? Service. Service. Service.
The Wal-marts can greet people at the door all day long, but not everyone in every department is going to know the name of each customer. Let alone ask something like "how's your dad enjoying retirement?" The common edge that all small businesses share is their ability to know their customer better, and, therefore, make them happier.
Small businesses must stick together — no matter what their industry or specialty — by promoting an image of taking the utmost care of the customer. If this means reaching an agreed settlement with an unhappy customer, so be it. But make sure they leave satisfied. Small businesses simply can not afford to erode this commonly shared edge.
So, is the customer always right? If you're a small business... yes.
Need help setting your business apart? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, December 05, 2007
Are You Doing Enough To Promote Your Business?
Here's an exercise for you: list everything you do to promote your business. This can include anything from signage on the side of your truck to sponsoring youth soccer to a frequent buyer program.
How many promotional activities are on your list?
At any given time, you should have at least 5 activities happening in order to get the good word out. Often more.
The true guerrilla marketer knows simple and affordable techniques to add to your list, so your sales have the chance to skyrocket. For example, have you thought about wearing a logo pin or sponsoring a media event?
Learn how to affordably skyrocket your business from Certified Guerrilla Marketing Experts Holly George & Leslie Hamp. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
How many promotional activities are on your list?
At any given time, you should have at least 5 activities happening in order to get the good word out. Often more.
The true guerrilla marketer knows simple and affordable techniques to add to your list, so your sales have the chance to skyrocket. For example, have you thought about wearing a logo pin or sponsoring a media event?
Learn how to affordably skyrocket your business from Certified Guerrilla Marketing Experts Holly George & Leslie Hamp. Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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