Is the Customer Always Right?

The short answer... yes. The long answer... it depends.

What sets small businesses apart from the big box marts in today's competitive market is not product. It's not price. It's not place (or location). It's, hands down, promotion. And what are small businesses able to promote over their over-grown competitors? Service. Service. Service.

The Wal-marts can greet people at the door all day long, but not everyone in every department is going to know the name of each customer. Let alone ask something like "how's your dad enjoying retirement?" The common edge that all small businesses share is their ability to know their customer better, and, therefore, make them happier.

Small businesses must stick together — no matter what their industry or specialty — by promoting an image of taking the utmost care of the customer. If this means reaching an agreed settlement with an unhappy customer, so be it. But make sure they leave satisfied. Small businesses simply can not afford to erode this commonly shared edge.

So, is the customer always right? If you're a small business... yes.

Need help setting your business apart? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

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