Next week we're hosting a 4-hour Guerrilla Marketing Bootcamp, and we're hearing from participants that they want to learn the magic formula for success. Hmmm....is there a magic formula? After conducting hundreds of campaigns and working with clients big and small, we can unequivocally say success only comes with:
1. the right strategies - one's that work for YOUR type of business
2. the right system - one that's simple, PROVEN and easy to follow
3. the right mindset - one that ensures you live and breathe passion and SUCCESS
So that's what we'll unleash, Tuesday, March 4, 2008; 8 a.m. to noon, AmericInn, Ashland, Wis. We're telling participants to get a good night's sleep, stock up on java and be ready to roll up your sleeves to create a plan to guide business and marketing decisions in 2008 and beyond. We get excited just thinking about all that energy, enthusiasm and ACTION in one room.
Want to be a part of it? Call 715-682-2500 to register today.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, February 27, 2008
Tuesday, February 19, 2008
Free Report Details Top 3 Trends For Biz Success
Anticipating and tapping into trends can result in big payoffs. That's why we were excited to read the SIXTH ANNUAL WISDOM REPORT from the Marketing Sherpas. In addition to dozens of real-life test campaign lessons and tips, the following trends are making the news:
Trend #1. Email Don't stop changing. Marketers continue to segment, customize, personalize, test, dabble with and tweak their emails. No one appears to be standing pat although keeping emails simple with shorter subject lines continues to be a best practice as marketers work to boost open, click-through and conversion rates. Among the areas being dabbled with for emails are type of content, HTML versus text, video, quality of list and offers.
Trend #2. Year of Web 2.0 The whole story on the effectiveness of social networking is still being written chapter by chapter, despite plenty of successful marketing stories. Facebook and MySpace got the lion's share of attention. But, with no tried-and-true ways to get involved just yet, just getting started seems to be the way to go for many marketers, with trial and error the best teacher to date.
Trend #3. Test, test, test Tweaking your marketing efforts through testing can make a real difference. Indeed, getting involved in any marketing effort without testing is very risky. Tests on timing, educational information versus sales pitches, and offers are among the top focuses of efforts.
Want to learn more about current marketing trends? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Trend #1. Email Don't stop changing. Marketers continue to segment, customize, personalize, test, dabble with and tweak their emails. No one appears to be standing pat although keeping emails simple with shorter subject lines continues to be a best practice as marketers work to boost open, click-through and conversion rates. Among the areas being dabbled with for emails are type of content, HTML versus text, video, quality of list and offers.
Trend #2. Year of Web 2.0 The whole story on the effectiveness of social networking is still being written chapter by chapter, despite plenty of successful marketing stories. Facebook and MySpace got the lion's share of attention. But, with no tried-and-true ways to get involved just yet, just getting started seems to be the way to go for many marketers, with trial and error the best teacher to date.
Trend #3. Test, test, test Tweaking your marketing efforts through testing can make a real difference. Indeed, getting involved in any marketing effort without testing is very risky. Tests on timing, educational information versus sales pitches, and offers are among the top focuses of efforts.
Want to learn more about current marketing trends? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, February 12, 2008
Give Green Roses & Chocolates for Valentine's Day
Don't you love when you can give something really special as a way to stand out? Here's a suggestion for roses and chocolates for that special someone, whether it's your sweetie or a valued customer or client. Give organic roses and chocolates. Why? The Environmental Working Group found carcinogenic pesticides in roses at 1,000 times the level of foods. You don't need to give up on Valentine's Day as a way to show that special sweetie, client or customer how much they mean to you. Just get the goods from a supplier of organic alternatives, instead. Order lush, *certified organic* flower bouquets and delectible *certified organic* chocolates from Organic Bouquet. They'll deliver everything from roses to mixed flowers to sweet treats including lavendar caramels, artisan truffles, berry infused chocolates, and heart-shaped cookies. What a great way to stand out! Happy Valentine's Day!
Need help standing out from the crowd? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Need help standing out from the crowd? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Friday, February 08, 2008
It's coming...New Guerrilla Marketing Book to Send Your Profits Soaring
We are jazzed! In May 2008 a new Guerrilla Marketing book showing small business owners how to kick up profits will hit the market and inspire a cascade of action from mom and pop start-ups to Internet marketers to Fortune 500 companies and everyone in between. And yours truly, Leslie Hamp, Certified Guerrilla Marketing Coach™ & Certified Marketing Spitfire™, authored a chapter in the book.
Jay Conrad Levinson, the father of the best-selling marketing series in history that's found in 42 different languages worldwide, and Mitch Meyerson, founder of Guerrilla Marketing Coaching Certification Program with more than 150 coaches worldwide, pulled together 35 marketing professionals to share compelling Guerrilla Marketing case studies that show how businesses, large and small, learned how to increase profits and boost success.
Guerrilla Marketing on the Front Lines is a great read for entrepreneurs, educators, and owners or marketing managers at small, medium and large companies and non-profit organizations. Here's what Mark Victor Hansen, author of Chicken Soup for the Soul series, had to say:
"Stories shape our lives; they feed us and keep us alive. Chicken Soup for the Soul is the most successful publishing franchise in the world because of this power. And it doesn’t matter what the subject matter of the story is. From business to Aunt Bess’s recipe for bread, everyone wants to hear the real truth of people’s lives. The reader wants to go through the process of engaging with the story so that they can feel the challenges and celebrate the successes along side the author. This is why people learn best from stories. Sure, you can be told: “in order to be successful, you need to do X, Y, and Z.” You listen; you see the rational behind what this person just said, and you may or may not go and try it. But, if X, Y, and Z are given to you in a story, it engages both your intellect and your imagination. You can put yourself in that person’s shoes and, vicariously, go through whatever trials or solve whatever problems the author is experiencing and solving. In short, with stories you get to interact with the ideas in the story and so you become more engaged.
"That is exactly what Guerrilla Marketing on the Front Lines can do for you. You get to interact with everyday small business people because, at heart, this book is a collection of stories about how the guys in the trenches are out there making their way and being successful through hard effort and sheer intention. Because these are stories, you can engage with the strategies that they present; in your imagination, you can play with the suggestions that are inherent in each story to see what could work best for you in your own business. In short, you can engage with these authors through the power of story.
"Jay Conrad Levinson created the Guerrilla Marketing brand in the early 1980s. He did it, as you will find out, in answer to his students’ over-riding concern: if you’re a small business owner, how can you market yourself without spending a lot of money. Mitch Meyerson, in true Guerrilla form, developed the only Guerrilla Marketing Certified Coaching program in 1999. There have been a number of Guerrilla Marketing Books, done by some of the top Guerrilla marketers, but Guerilla Marketing on the Front Lines is the first book that truly documents real life case studies on how to use the principles of Guerrilla Marketing in your own small business. In these 35 chapters, you’ll learn how to do this by reading about how everyday small business people are doing it in the trenches. You get to engage with them as they tell you the story of how they are succeeding.
"I work with entrepreneurs everyday; I help them to build a life of big dreams on limited budgets. I’ve seen that happen thousands of times. It takes a good plan, hard work, and sound marketing strategies. This book will not only give you some of the essential strategies you need to build your business, it will inspire you to take a quantum leap forward.
"Join my friends, Jay Conrad Levinson, Mitch Meyerson, Alex Mandossian, David Hancock, and 35 other world class Guerrilla Marketing coaches. Take delight in their stories and learn from what they do. May your life and your business never be the same again."
Want to reserve your copy? Email leslie@boostyourbottomline.com today!
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, February 06, 2008
Visions of Fr*ee Publicity
It's coming...the 35th anniversary of the American Birkebeiner Ski Foundation. And just like many small business owners, organizers of the event are dreaming of mass publicity. Visions of free publicity for the 3-day event with races and events for all ages and fitness levels dance through their head, followed by images of a cascade of registrations.
It's a great vision for all small business owners. The key is to be ready when they contact you. Here are some tips to gain the most through media exposure.
1. Return their call or email promptly.
Journalists work on very tight deadlines. If you don't return their call immediately, they'll likely move on to someone else. Anticipate what they want. Have a list of story ideas ready with a list of contacts they can interview.
2. Know what you want to say and stick to it
Focus on a few keys points and make them with clarity. The Birkie’s key points:
• It’s the ultimate cross-country ski challenge for elite skiers, recreational skiers and everyone in between.
• It started in 1973 with just 54 participants and now, 35 years later, has grown to 9,000 skiers, 2,000 volunteers and 15,000 spectators.
• Skiers from around the world descend on the small communities of Hayward and Cable, Wisconsin (total population 3,000) for three days of festivities and events.
• There are a multitude of inspiring stories about skiers who have done every event (3), skiers who are recovering from life-threatening illness, skiers who got off the couch to take the challenge of skiing a 51K race.
• More than $4 million is spent during the week.
3. Be a resource for the reporter.
Find out what other topics the reporter may be writing about in the future, and what other stories they can count on you as the expert. In the case of the Birkie, they can offer interviews on health, fitness and economic impact of a large-scale event.
Need help obtaining fr*ee publicity and connecting with media resources? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
It's a great vision for all small business owners. The key is to be ready when they contact you. Here are some tips to gain the most through media exposure.
1. Return their call or email promptly.
Journalists work on very tight deadlines. If you don't return their call immediately, they'll likely move on to someone else. Anticipate what they want. Have a list of story ideas ready with a list of contacts they can interview.
2. Know what you want to say and stick to it
Focus on a few keys points and make them with clarity. The Birkie’s key points:
• It’s the ultimate cross-country ski challenge for elite skiers, recreational skiers and everyone in between.
• It started in 1973 with just 54 participants and now, 35 years later, has grown to 9,000 skiers, 2,000 volunteers and 15,000 spectators.
• Skiers from around the world descend on the small communities of Hayward and Cable, Wisconsin (total population 3,000) for three days of festivities and events.
• There are a multitude of inspiring stories about skiers who have done every event (3), skiers who are recovering from life-threatening illness, skiers who got off the couch to take the challenge of skiing a 51K race.
• More than $4 million is spent during the week.
3. Be a resource for the reporter.
Find out what other topics the reporter may be writing about in the future, and what other stories they can count on you as the expert. In the case of the Birkie, they can offer interviews on health, fitness and economic impact of a large-scale event.
Need help obtaining fr*ee publicity and connecting with media resources? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Friday, February 01, 2008
Create Your Big Buzz
Laura Bush knows how to create a killer buzz. As spokesperson for the American Heart Association’s “Heart Truth” campaign, she was featured this morning on the Today Show. Since 2000 the First Lady has been challenging women across the country to wear red on February 1st as a symbol of fighting heart disease, the number one but unrecognized killer of women. The red dress symbol links a woman’s focus on her outer self to her inner focus on her health and her heart.
You don’t have to be famous to use the same big buzz tactics the First Lady is using to get noticed by customers, prospects and media. You do need a plan outlining
• your big buzz idea
• your key messages
• your target audience
• strategies to connect with customers and prospects
• strategies to connect with media contacts
Do you know how to create your big buzz? Find out how at http://www.boostyourbottomline.com/resources/programs.php?page=PROGRAMS,
and sign up for your fr*ee Marketing Mastery Success Kit at http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
You don’t have to be famous to use the same big buzz tactics the First Lady is using to get noticed by customers, prospects and media. You do need a plan outlining
• your big buzz idea
• your key messages
• your target audience
• strategies to connect with customers and prospects
• strategies to connect with media contacts
Do you know how to create your big buzz? Find out how at http://www.boostyourbottomline.com/resources/programs.php?page=PROGRAMS,
and sign up for your fr*ee Marketing Mastery Success Kit at http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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