Anticipating and tapping into trends can result in big payoffs. That's why we were excited to read the SIXTH ANNUAL WISDOM REPORT from the Marketing Sherpas. In addition to dozens of real-life test campaign lessons and tips, the following trends are making the news:
Trend #1. Email Don't stop changing. Marketers continue to segment, customize, personalize, test, dabble with and tweak their emails. No one appears to be standing pat although keeping emails simple with shorter subject lines continues to be a best practice as marketers work to boost open, click-through and conversion rates. Among the areas being dabbled with for emails are type of content, HTML versus text, video, quality of list and offers.
Trend #2. Year of Web 2.0 The whole story on the effectiveness of social networking is still being written chapter by chapter, despite plenty of successful marketing stories. Facebook and MySpace got the lion's share of attention. But, with no tried-and-true ways to get involved just yet, just getting started seems to be the way to go for many marketers, with trial and error the best teacher to date.
Trend #3. Test, test, test Tweaking your marketing efforts through testing can make a real difference. Indeed, getting involved in any marketing effort without testing is very risky. Tests on timing, educational information versus sales pitches, and offers are among the top focuses of efforts.
Want to learn more about current marketing trends? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment