Create Your Big Buzz

Laura Bush knows how to create a killer buzz. As spokesperson for the American Heart Association’s “Heart Truth” campaign, she was featured this morning on the Today Show. Since 2000 the First Lady has been challenging women across the country to wear red on February 1st as a symbol of fighting heart disease, the number one but unrecognized killer of women. The red dress symbol links a woman’s focus on her outer self to her inner focus on her health and her heart.

You don’t have to be famous to use the same big buzz tactics the First Lady is using to get noticed by customers, prospects and media. You do need a plan outlining

• your big buzz idea
• your key messages
• your target audience
• strategies to connect with customers and prospects
• strategies to connect with media contacts

Do you know how to create your big buzz? Find out how at http://www.boostyourbottomline.com/resources/programs.php?page=PROGRAMS,
and sign up for your fr*ee Marketing Mastery Success Kit at http://www.boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com