Ever stop to think about the visual identity of your business? A lot of work and brainstorming goes into creating a logo that captures the mission of a company or organization, is simple yet effective, and can be printed on various media at different sizes. A poorly designed logo can make a company look unprofessional, and a logo that is not memorable or effective can limit a company’s success.
A good visual identity can make or break a business. Take the Google logo for example. Its bright primary colors and font make it memorable and instantly recognizable. Even Dennis Hwang, the guy behind the designs for the festive Google doodles is famous.
Ever notice the FedEx logo and how it hints at the corporation’s mission by employing a sideways arrow between the “E” and the “x”? Perfect for a shipping company as it incorporates motion and delivery.
When designing your logo, think about what your company stands for. What is your unmistakable brand identity? DO NOT spend a penny until you figure it out. We can help.
Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll discuss your goals, challenges and next steps.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, November 25, 2008
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