Where Guerrillas Market for Free

We just got a note from our mentor Jay Conrad Levinson, the Father of Guerrilla Marketing. He reminded us of places where savvy Guerrillas market for free. We want to pass it on to remind small business owners there are free and low-cost marketing solutions to keep you front and center in today's tough economy.

Guerrillas post signs in places where there is high visibility and no cost:

• In front of their own business
• In front of neighboring businesses
• Subway stations
• School offices
• Senior recreational facilities and retirement homes
• College dormitories -- in the community area, hallways and bathrooms)
• Fraternities and Sororities
• Churches
• Other local community clubs and organizations
• Apartment buildings -- in laundry rooms)
• Community activity centers
• Grocery stores
• Shopping malls
• Car washes
• Laundromats
• Condominium complex party centers
• Hotel and motel lobbies
• Utility poles
• Military cafeterias and recreation centers
• Counters of public places
• Meeting convention centers and rooms
• Construction walls
• Libraries
• Union halls
• Chambers of Commerce
• Medical or professional offices
• Roller rinks and bowling alleys
• Waiting rooms at auto repair and tire shops
• Liquor and convenience stores
• Company bulletin boards of friends and family
• Tourist information centers
• Highway rest stops
• Banks
• Factories
• Their cars -- featuring a compelling sign, parked in a conspicuous place
• On the fences outside a construction site

That's where guerrillas market for free. Where they market close to free?

• College and high school newspapers and yearbooks
• Classified services on the World Wide Web -- many are free
• Classified services on commercial online services -- many are free
• Local entertainment and tourist magazines
• Community group and association newsletters
• Small, local newspapers
• Chamber of Commerce publications
• Radio talk shows -- by appearing as a guest or calling in
• A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, "From here it looks like you could use some new underwear."
• Projected at night onto the side of a building.
• On your voice-mail message, but please keep it brief

Want to brainstorm low-cost marketing solutions for your business? Sign up for your free Jumpstart coaching call today at http://www.boostyourbottomline.com/freebie/

© 2008 BoostYourBottomLine.com

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