Guerrilla Marketing in Today's Economy

Last Monday we posted a blog about pitching interview ideas to the media. Today, thanks to that pitching, we did an interview on Business for Breakfast with KFNN 1510, Financial News Radio in Phoenix. The topic: Guerrilla Marketing in Today's Economy.

We LOVE doing interviews. Millions of entrepreneurs and small business owners throughout the United States listen to talk radio every day...and they're hungry for low-cost, high-impact marketing strategies to help them survive today's tough economy. Here are the 6 steps that we shared today on Business for Breakfast... the very steps we walk every one of
our clients through to success.

Step 1: Develop a memorable and unmistakable brand identity.
We guarantee that there is one thing you do better than your competitors. Identify it. Protect it. And shout it out. For example, at Boost Your Bottom Line, 100% of our clients grow their business. We don’t know of many competitors who can make that powerful statement. But if they did, at this point, they’d just sound like copycats.

Step 2: Connect deeply with your target audience.
Not every Tom, Dick & Harry wants your stuff. Rather, a small but very well-defined group of loyal customers brings in 80% of your sales. Define your core target audience right down to the foods they eat. Focus on these customers… and finding more just like them. They are your key to success.

Step 3: Dream big and tell your friends.
Set realistic goals for your business... detailed and quantified, considering every sales category you offer. Doing this numbers exercise alone will shine a spotlight on where your biggest growth can occur. And then, share your sales goals with your friends… like Leslie and Holly. Throwing this information “out there” can be a scary leap, but it’s the only way you can be held accountable to reaching your goals.

Step 4: Create compelling offers that pull customers in like a magnet.
What can you offer that makes you special? What will convince your loyal customers to stick with you forever… and tell their friends about you? Prospects need to hear from you 7-10 times before they’ll take action. Get a simple sales process that involves non-pushy messages that inspire buyers. Check out one cool tool we use every day at www.boostyourbottomline.com/cooltool

Step 5: Implement strategies that are just right for you & your budget.
You must take different action for different results. Doing the same old thing will bring the same lackluster results. If you truly want to realize different results, embracing new and different ideas is a must. Think big ideas, not big spending. And be consistent in design and message. This includes considering everything from newspaper ads to events to web marketing to real Guerrilla Marketing-style, out-of-the-box thinking.

Step 6: Take Action!
It’s a crucial first step to write a solid, actionable marketing plan to tackle all your challenges head-on. Your plan should address everything we talked about in detail… and be your roadmap to success… with the step-by-steps built right in.

Dare to take off some hats. Don’t do it all yourself. Decide what you can “farm out” to others for a small payment. This frees up your time to focus on growing your business… even in this economy. This includes getting help with your marketing.

We’ll give you laser focus right now… in a free consult when you jet us an e-mail us at info@boostyourbottomline.com or sign
up at www.boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box™. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com