When a new product comes along, it’s a perfect opportunity to create a buzz and get everyone excited. Hold an event in conjunction with the new launch. Fielding questions during a kickoff lunch, for instance, will build excitement around the product or service and its benefits. Attach a sales incentive to create even more excitement among your staff. Offering a block of seats for an upcoming sports event or concert, for instance, ensures marketing and sales people will be focused on making the new launch a success, and it gives your entire marketing and sales team a unified goal to shoot for together.
Want to brainstorm ways to motivate your marketing and sales team? Email info@boostyourbottomline.com to brainstorm or for feedback on big buzz ideas.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, October 30, 2008
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