Swim in Olympic Profits: Market Like Mike

If you want to go far, hitch your wagon to a star — rising star Michael Phelps, with his record-breaking Olympic gold medal wins. You can bet some lucky agent's cell phone is burning with calls to set up endorsement contracts. Why not hitch your marketing wagon to this star, too?

Being a small business without millions to spend, your "hitch" will be a creative one. Brainstorm how your product or service can be linked in any way to swimming, the Olympics, and Michael Phelps' gold.

Jewelry stores, partner with your local gym to promote "worth your weight in gold" by giving anyone owning a gym membership a special price. Ice cream shops, create a "Phelps Olympic Crunch" sundae with 8 scoops and gold spoons. Athletic gear purveyors, brainstorm an "All-American, Made in China" promotion. Coffee shops, pizzerias, t-shirt shops — promote the "Phelps 8" with buy 8 and get 1 free.

Add a philanthropic dimension to your promotion to make your marketing go even further. Give 10% of every sale to your local swim team. Now that's newsworthy for your business.

Whatever your promotional idea, hitching your marketing wagon to the latest hype will spark interest and gain more exposure for your small business.

Want help brainstorming or promoting your perfect rising star idea? Get your Boost Your Bottom Line Marketing Mastery Success Kit at www.boostyourbottomline.com, then email us at info@boostyourbottomline.com for a free Jumpstart Session.

© 2008 BoostYourBottomLine.com

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