It's been seven months since IKEA introduced all things Swedish to Orlando. Remember the fanfare? Invitation-only shopping before the November grand opening; IKEA loyalists sleeping in tents outside the store. Now that the fanfare has ended, IKEA is trying to zero in on their Orlando target audience. In the process they’re learning a lot about the local Hispanic and college student markets. One key takeaway: Orlando's Puerto Rican market is different from South Florida's Cuban population.
Focusing on the lifestyles, dreams and challenges of a target market is the only way businesses will be able to attract customers and prospects. Each target requires specific tactics to attract those local segments. One size will not fit all.
Take a lesson from IKEA. Zero in on your core target market. Start by completing the Core Target Market field work in the Boost Your Bottom Line Marketing Mastery Success Kit. It’s at www.boostyourbottomline.com. Complete the field work, then email us at info@boostyourbottomline.com for a free Jumpstart Session to determine what’s next.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, August 12, 2008
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